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Cover last issue

Paying less tax

«Neue Zürcher Zeitung» supplement – with additional material in the multi-perspective dossier on «nzz.ch»

Publication date
Friday, 11 March 2022
Advertising deadline
Friday, 25 February 2022
Print material deadline
Friday, 4 March 2022

Journalistic concept

In its annual NZZ supplement «Paying less Tax», the NZZ Content Creation team shows both employees and employers how they can make their hard-earned money go further or legally reduce what they have to pay to the tax man. On the one hand we provide the latest news and information, and on the other hand we let the experts have their say.

Professionals will not be the only ones to be interviewed for the articles. Companies can reach for their keyboards – or ask someone to write an article for them. Supplements in the «Neue Zürcher Zeitung» and the related multi-perspective dossier on «nzz.ch» are not the work of the editorial staff but of our service-providers in the field of journalistic storytelling: NZZ Content Creation.

Potential subjects

  • Tax return 2022: What works – and what doesn’t.
  • On-line submission: Not all cantons are equally advanced along this road.
  • Withholding tax: Before further changes.
  • The Stamp Duty Act: That’s what we vote on.
  • Financial year 2021: This is what SMEs need to focus on.
  • Tax-free restructuring: All this is new.
  • Pensions: How to benefit thanks to the third pillar.
  • Real estate: This is how home owners reduce their tax bill.

Subject to change

We are offering a special rebate on fixed formats in the editorial supplement – rates are at least 25% under standard levels!

Classic advertisement

Price

Type area

Gruppe 214

1/1 page

14 625.–

291 × 440 mm

Gruppe 213

1/2 page landscape, next to text

11 220.–

291 × 218 mm

Gruppe 197

1/3 page landscape, next to text

7 225.–

291 × 144 mm

Advertisements: classic advertisement using print material produced by the customer; without digital extension (prices on request)

Digitally extended

Price

Type area

Gruppe 214

1/1 page

18 925.–

max. 6 000 characters

Gruppe 213

1/2 page landscape, next to text

14 520.–

max. 3 000 characters

Guest article: Content supplied; edited and laid out by NZZ Content Creation; inc. proof-reading but exc. image material; the article will also appear in the dossier in «nzz.ch»

Digitally extended

Price

Type area

Gruppe 214

1/1 page

20 925.–

max. 6 000 characters

Gruppe 213

1/2 page landscape, next to text

16 020.–

max. 3 000 characters

«Editorial»: Content researched and written on behalf of the customer by NZZ Content Creation; inc. proof-reading but exc. image material; the article will also appear in the dossier in «nzz.ch»

«Your specialists for tax issues»

Price

Type area

8tel Seite

1 box

1 250.– *

202 × 28 mm

1 double box

2 190.– *

202 × 58 mm

* In addition to booking space in the supplement, you can also place your booking in the «Neue Zürcher Zeitung» of 24 February 2022; we give a discount of 5% if you book two insertions on one panel. We also give a discount of 10% if you book two insertions on a double panel. Print material deadline no later than 14 February 2022.

Article placed in newsletter «NZZ Wirtschaft & Finanzen»:
Published MO-SA, can be booked on a weekly basis (225 600+ circulation)

11 000.–

Article-boost via NZZ click and social media (3 000+ engagements)

5 000.–

All rates in Swiss Francs, gross, exc. 7.7% VAT

Contact

NZZone
Our Key Account Manager will be happy to assist you.

Andrew Schuster
International Sales Manager

+41 44 258 12 63
andrew.schuster@nzz.ch

Andrew_500x500

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