{"id":15045,"date":"2022-07-14T10:52:52","date_gmt":"2022-07-14T08:52:52","guid":{"rendered":"https:\/\/www.nzzone.ch\/guidelines-for-promoted-content-and-advertorials\/"},"modified":"2026-01-09T08:54:13","modified_gmt":"2026-01-09T07:54:13","slug":"guidelines-for-promoted-content-and-advertorials","status":"publish","type":"page","link":"https:\/\/www.nzzone.ch\/en\/guidelines-for-promoted-content-and-advertorials\/","title":{"rendered":"Guidelines for promoted content and advertorials"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1616696717369{background-color: #000000 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_raw_html]PGRpdiBjbGFzcz0iY29udGFpbmVyLXN0YXJzIj48ZGl2IGNsYXNzPSJzdGFycyI+PC9kaXY+PGRpdiBjbGFzcz0ic3RhcnMyIj48L2Rpdj48ZGl2IGNsYXNzPSJzdGFyczMiPjwvZGl2PjwvZGl2Pg==[\/vc_raw_html][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row el_id=&#8221;audienzz&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/5&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/5&#8243;][vc_custom_heading text=&#8221;Guidelines for promoted content and advertorial&#8221; font_container=&#8221;tag:p|font_size:16|text_align:left|color:%23a36552&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#a36552&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243;][vc_column][vc_row_inner gap=&#8221;15&#8243;][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;31941&#8243; img_size=&#8221;&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.nzzone.ch\/en\/products\/neue-zuercher-zeitung\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;4\/5&#8243;][vc_column_text]<\/p>\n<h2>Neue Z\u00fcrcher Zeitung<\/h2>\n<ul>\n<li>All text advertisements must be clearly marked \u00abPublireportage\u00bb or \u00abAnzeige\u00bb (at the top left, center, or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable).<\/li>\n<li>The editorial layout of NZZ may not be copied directly. The text may not be formatted in five columns; the presentation must clearly differ from that of an editorial page.<\/li>\n<li>No editorial or very similar font may be used:<br \/>\nText font = Times<\/li>\n<li>In the event of a layout excessively close to that of NZZ, the Editor reserves a right of veto.<\/li>\n<li>On request, the layout can also be prepared by our in-house service-provider <a href=\"https:\/\/www.nzzone.ch\/en\/company\/nzz-content-creation\/\" target=\"_blank\" rel=\"noopener\">NZZ Content Creation<\/a><br \/>\n(1\/2 page CHF 750, 1\/1 page CHF 1 000).<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243;][vc_column][vc_row_inner gap=&#8221;15&#8243;][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;31947&#8243; img_size=&#8221;&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.nzzone.ch\/en\/products\/nzz-am-sonntag\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;4\/5&#8243;][vc_column_text]<\/p>\n<h2>NZZ am Sonntag<\/h2>\n<ul>\n<li>All text advertisements must be clearly marked \u00abPublireportage\u00bb or \u00abAnzeige\u00bb (at the top left, center, or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable).<\/li>\n<li>The editorial layout of \u00abNZZ am Sonntag\u00bb may not be copied directly. The text may not be formatted in four columns; the presentation must clearly differ from that of an editorial page.<\/li>\n<li>No editorial or very similar font may be used:<br \/>\nTitle font = Cambon<br \/>\nText font = Tiempos<br \/>\nHighlights = TWK Lausanne<\/li>\n<li>In the event of a layout excessively close to that of \u00abNZZ am Sonntag\u00bb, the Editor reserves a right of veto.<\/li>\n<li>On request, the layout can also be prepared by our in-house service-provider <a href=\"https:\/\/www.nzzone.ch\/en\/company\/nzz-content-creation\/\" target=\"_blank\" rel=\"noopener\">NZZ Content Creation<\/a><br \/>\n(1\/2 page CHF 750, 1\/1 page CHF 1 000).<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;31953&#8243; img_size=&#8221;&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.nzzone.ch\/en\/products\/nzz-am-sonntag-magazin\/&#8221;][\/vc_column][vc_column width=&#8221;4\/5&#8243;][vc_column_text]<\/p>\n<h2>NZZ am Sonntag Magazin<\/h2>\n<ul>\n<li>All text advertisements must be clearly marked \u00abPublireportage\u00bb or \u00abAnzeige\u00bb (at the top left, center, or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable).<\/li>\n<li>The editorial layout of \u00abNZZ am Sonntag Magazin\u00bb may not be copied directly. The text may not be formatted in two columns; the presentation must clearly differ from that of an editorial page.<\/li>\n<li>No editorial or very similar font may be used:<br \/>\nTitle font = Sharp Grotesk<br \/>\nText font = GT Super<\/li>\n<li>In the event of a layout excessively close to that of \u00abNZZ am Sonntag Magazin\u00bb, the Editor reserves a right of veto.<\/li>\n<li>On request, the layout can also be prepared by our in-house service-provider <a href=\"https:\/\/www.nzzone.ch\/en\/company\/nzz-content-creation\/\" target=\"_blank\" rel=\"noopener\">NZZ Content Creation<\/a><br \/>\n(1\/2 page CHF 750, 1\/1 page CHF 1 000).<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;31956&#8243; img_size=&#8221;&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.nzzone.ch\/en\/products\/z\/&#8221;][\/vc_column][vc_column width=&#8221;4\/5&#8243;][vc_column_text]<\/p>\n<h2>Z<\/h2>\n<ul>\n<li>All text advertisements must be clearly marked \u00abPublireportage\u00bb or \u00abAnzeige\u00bb (at the top left, center, or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable).<\/li>\n<li>The editorial layout of \u00abZ\u00bb may not be copied directly. The text may not be formatted in two or four columns; the presentation must clearly differ from that of an editorial page.<\/li>\n<li>No editorial or very similar font may be used:<br \/>\nTitle font = Stanley<br \/>\nText font = Univers<\/li>\n<li>In the event of a layout excessively close to that of \u00abZ\u00bb, the Editor reserves a right of veto.<\/li>\n<li>On request, the layout can also be prepared by our in-house service-provider <a href=\"https:\/\/www.nzzone.ch\/en\/company\/nzz-content-creation\/\" target=\"_blank\" rel=\"noopener\">NZZ Content Creation<\/a><br \/>\n(1\/2 page CHF 750, 1\/1 page CHF 1 000).<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;31944&#8243; img_size=&#8221;&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.nzzone.ch\/en\/products\/nzz-folio\/&#8221;][\/vc_column][vc_column width=&#8221;4\/5&#8243;][vc_column_text]<\/p>\n<h2>NZZ Folio<\/h2>\n<ul>\n<li>All text advertisements must be clearly marked \u00abPublireportage\u00bb or \u00abAnzeige\u00bb (at the top left, center, or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable).<\/li>\n<li>The editorial layout of \u00abNZZ Folio\u00bb may not be copied directly. The text may not be formatted in two columns; the presentation must clearly differ from that of an editorial page.<\/li>\n<li>No editorial or very similar fonts may be used:<br \/>\nText fonts =Times and Salmanazar<\/li>\n<li>In the event of a layout excessively close to that of \u00abNZZ Folio\u00bb the Editor reserves a right of veto.<\/li>\n<li>On request, the layout can also be prepared by our in-house service-provider <a href=\"https:\/\/www.nzzone.ch\/en\/company\/nzz-content-creation\/\" target=\"_blank\" rel=\"noopener\">NZZ Content Creation<\/a><br \/>\n(1\/2 page CHF 750, 1\/1 page CHF 1 000).<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;31959&#8243; img_size=&#8221;&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.nzzone.ch\/en\/products\/nzz-residence\/&#8221;][\/vc_column][vc_column width=&#8221;4\/5&#8243;][vc_column_text]<\/p>\n<h2>NZZ Residence<\/h2>\n<ul>\n<li>All text advertisements must be clearly marked \u00abPublireportage\u00bb or \u00abAnzeige\u00bb (at the top left, center, or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable).<\/li>\n<li>The editorial layout of \u00abNZZ Residence\u00bb may not be copied directly. The text may not be formatted in three columns; the presentation must clearly differ from that of an editorial page.<\/li>\n<li>No editorial or very similar font may be used:<br \/>\nTitle font = Garamond<br \/>\nText font = Europa<\/li>\n<li>In the event of a layout excessively close to that of \u00abNZZ Residence\u00bb the Editor reserves a right of veto.<\/li>\n<li>On request, the layout can also be prepared by our in-house service-provider<a href=\"https:\/\/www.nzzone.ch\/en\/company\/nzz-content-creation\/\" target=\"_blank\" rel=\"noopener\"> NZZ Content Creation<\/a><br \/>\n(1\/2 page CHF 750, 1\/1 page CHF 1 000).<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;31962&#8243; img_size=&#8221;&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.nzzone.ch\/en\/products\/nzz-geschichte\/&#8221;][\/vc_column][vc_column width=&#8221;4\/5&#8243;][vc_column_text]<\/p>\n<h2>NZZ Geschichte<\/h2>\n<ul>\n<li>All text advertisements must be clearly marked \u00abPublireportage\u00bb or \u00abAnzeige\u00bb (at the top left, center, or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable).<\/li>\n<li>The editorial layout of \u00abNZZ Geschichte\u00bb may not be copied directly. The text may not be formatted in two columns; the presentation must clearly differ from that of an editorial page.<\/li>\n<li>No editorial or very similar font may be used:<br \/>\nTitle font = Stanley and Maison<br \/>\nText font = Aleksei<\/li>\n<li>In the event of a layout excessively close to that of \u00abNZZ Geschichte\u00bb, the Editor reserves a right of veto.<\/li>\n<li>On request, the layout can also be prepared by our in-house service-provider <a href=\"https:\/\/www.nzzone.ch\/en\/company\/nzz-content-creation\/\" target=\"_blank\" rel=\"noopener\">NZZ Content Creation<\/a><br \/>\n(1\/2 page CHF 750, 1\/1 page CHF 1 000).<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;31950&#8243; img_size=&#8221;&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.nzzone.ch\/en\/products\/le-temps\/&#8221;][\/vc_column][vc_column width=&#8221;4\/5&#8243;][vc_column_text]<\/p>\n<h2>Le Temps<\/h2>\n<ul>\n<li>The name and logo of the sponsoring title and its sections may not be used.<\/li>\n<li>The publicity report must be clearly distinguishable for the reader from the editorial section in terms of typography and layout.<\/li>\n<li>The client must be clearly recognisable.<\/li>\n<li>No editorial or very similar typeface may be used:<br \/>\nTitel font = Abril<br \/>\nText font = Burlingame<\/li>\n<li>The page is framed with a border at least 0.5 points thick. The publication report must be labelled \u00abPUBLICIT\u00c9\u00bb above the frame on the left or right.<\/li>\n<li>Before publication, we ask you to submit a layout for approval by the publisher.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;31965&#8243; img_size=&#8221;&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.nzzone.ch\/en\/products\/corriere-del-ticino\/&#8221;][\/vc_column][vc_column width=&#8221;4\/5&#8243;][vc_column_text]<\/p>\n<h2>Corriere del Ticino<\/h2>\n<ul>\n<li>The name and logo of the sponsoring title and its sections may not be used.<\/li>\n<li>The PR layout must be clearly distinguishable from the editorial section for the reader.<\/li>\n<li>The client must be clearly recognisable.<\/li>\n<li>No editorial or very similar font of \u00abCorriere del Ticino\u00bb may be used:<br \/>\nTitle font = Praho Pro<br \/>\nText font = Amalia<\/li>\n<li>The publicity report must be labelled \u00abPubbliredazionale\u00bb at the top left or right.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1671440756799{background-color: #eff3f5 !important;}&#8221;][vc_column]<div class=\"templatera_shortcode\"><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1614935593480 vc_row-has-fill\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-1\/5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>Newsletter registration<\/h3>\n<p>With the NZZone newsletter we regularly inform you about our activities and news.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<style>.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6a0d465450a8c:hover{color: #ffffff;background-color: #a36552;border: none;background-position: 100% 0;}<\/style><style>.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6a0d465450a8c{color: #ffffff;border: none;background-color: #a36552;background-image: -webkit-linear-gradient(left, #a36552 0%, #a36552 50%,#a36552 100%);background-image: linear-gradient(to right, #a36552 0%, #a36552 50%,#a36552 100%);-webkit-transition: all .2s ease-in-out;transition: all .2s ease-in-out;background-size: 200% 100%;}<\/style><div class=\"vc_btn3-container vc_btn3-inline\" ><a data-vc-gradient-1=\"#a36552\" data-vc-gradient-2=\"#a36552\" class=\"vc_general vc_btn3 vc_btn3-size-sm vc_btn3-shape-round vc_btn3-style-gradient-custom vc_btn3-icon-right vc_btn-gradient-btn-6a0d465450a8c\" href=\"\/en\/newsletter\/\" title=\"Newsletter\" target=\"_blank\" rel=\"nofollow\">To the registration <i class=\"vc_btn3-icon fas fa-angle-right\"><\/i><\/a><\/div><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"Guidelines for promoted content and advertorial Neue Z\u00fcrcher Zeitung All text advertisements must be clearly marked \u00abPublireportage\u00bb or \u00abAnzeige\u00bb (at the top left, center, or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable). The editorial layout of NZZ may not be copied directly. The text may [...]","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-15045","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guidelines for promoted content and advertorials \u2013 NZZone<\/title>\n<meta name=\"description\" content=\"Looking for guidelines for promoted content or advertorials? Here you will find information on products related to the NZZone universe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nzzone.ch\/en\/guidelines-for-promoted-content-and-advertorials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guidelines for promoted content and advertorials \u2013 NZZone\" \/>\n<meta property=\"og:description\" content=\"Looking for guidelines for promoted content or advertorials? Here you will find information on products related to the NZZone universe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nzzone.ch\/en\/guidelines-for-promoted-content-and-advertorials\/\" \/>\n<meta property=\"og:site_name\" content=\"NZZone\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T07:54:13+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nzzone.ch\/en\/guidelines-for-promoted-content-and-advertorials\/\",\"url\":\"https:\/\/www.nzzone.ch\/en\/guidelines-for-promoted-content-and-advertorials\/\",\"name\":\"Guidelines for promoted content and advertorials \u2013 NZZone\",\"isPartOf\":{\"@id\":\"https:\/\/www.nzzone.ch\/#website\"},\"datePublished\":\"2022-07-14T08:52:52+00:00\",\"dateModified\":\"2026-01-09T07:54:13+00:00\",\"description\":\"Looking for guidelines for promoted content or advertorials? 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