{"id":26035,"date":"2024-02-28T15:33:04","date_gmt":"2024-02-28T14:33:04","guid":{"rendered":"https:\/\/www.nzzone.ch\/planet-finance\/"},"modified":"2025-09-30T16:46:06","modified_gmt":"2025-09-30T14:46:06","slug":"planet-finance","status":"publish","type":"page","link":"https:\/\/www.nzzone.ch\/en\/planet-finance\/","title":{"rendered":"Planet Finance"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1694071653227{background-color: #000000 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_raw_html]PGRpdiBjbGFzcz0iY29udGFpbmVyLXN0YXJzIj48ZGl2IGNsYXNzPSJzdGFycyI+PC9kaXY+PGRpdiBjbGFzcz0ic3RhcnMyIj48L2Rpdj48ZGl2IGNsYXNzPSJzdGFyczMiPjwvZGl2PjwvZGl2Pg==[\/vc_raw_html]\n\t\t\t<!-- START Header Finance 2024 EN REVOLUTION SLIDER 6.6.20 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_114_1_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:rgba(0,0,0,0);padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_114_1\" style=\"\" data-version=\"6.6.20\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-465\" data-title=\"Finanzen\" data-in=\"o:0;\" data-out=\"a:false;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/www.nzzone.ch\/wp-content\/plugins\/revslider\/public\/assets\/assets\/dummy.png\" alt=\"Finanzen\" title=\"Planet Finance\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/www.nzzone.ch\/wp-content\/plugins\/revslider\/public\/assets\/assets\/transparent.png\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-114-slide-465-layer-0\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"xo:573px,573px,573px,142px;yo:-57px,-57px,-57px,-13px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,20,20,4;l:0,0,0,6;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:1203px,1203px,1203px,300px;h:873px,873px,873px,217px;\"\n\t\t\t\t\t\t\t\tdata-vbility=\"t,t,t,f\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:7;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"\/\/www.nzzone.ch\/wp-content\/plugins\/revslider\/public\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"1209\" height=\"877\" data-lazyload=\"\/\/www.nzzone.ch\/wp-content\/uploads\/2023\/12\/Group-409.png\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-114-slide-465-layer-1\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"xo:50px,50px,50px,11px;yo:202px,202px,202px,49px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,20,20,4;l:0,0,0,6;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:1600px,1600px,1600px,399px;h:245px,245px,245px,60px;\"\n\t\t\t\t\t\t\t\tdata-vbility=\"t,t,t,f\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:6;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"\/\/www.nzzone.ch\/wp-content\/plugins\/revslider\/public\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"1603\" height=\"245\" data-lazyload=\"\/\/www.nzzone.ch\/wp-content\/uploads\/2023\/12\/NZZone-Finance.png\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-114-slide-465-layer-2\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"xo:50px,50px,50px,-7px;yo:50px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,20,20,4;l:0,0,0,6;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:300px,300px,300px,486px;h:180px,180px,180px,478px;\"\n\t\t\t\t\t\t\t\tdata-vbility=\"f,f,f,t\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:10;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"\/\/www.nzzone.ch\/wp-content\/plugins\/revslider\/public\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"414\" height=\"407\" data-lazyload=\"\/\/www.nzzone.ch\/wp-content\/uploads\/2024\/02\/Finance-Mobile.png\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-114-slide-465-layer-3\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-xy=\"xo:50px,50px,50px,11px;yo:536px,536px,536px,133px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,20,20,4;l:25,25,25,6;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:424px,424px,424px,105px;\"\n\t\t\t\t\t\t\t\tdata-vbility=\"t,t,t,f\"\n\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:9;font-family:'Source Sans Pro';\"\n\t\t\t\t\t\t\t>You are on probably the most turbulent planet. Your products are complex and the topic of \u00abFinance\u00bb is emotionally charged. Let's shed some light on the matter together! With our clever analyses and clear comments, we create trust and bring your challenging topics to a factual and dynamic level. Get on board now! \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-114-slide-465-layer-4\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"xo:50px,50px,50px,15px;yo:238px,238px,238px,599px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,20,20,23;l:25,25,25,35;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:auto,auto,auto,435px;\"\n\t\t\t\t\t\t\t\tdata-vbility=\"f,f,f,t\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:11;font-family:'Source Sans Pro';\"\n\t\t\t\t\t\t\t>You are on probably the most turbulent planet. Your products are complex and the topic of \u00abFinance\u00bb is emotionally charged. 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Get on board now! \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_114_1',rl:[1240,1240,1240,480],el:[1080,1080,1080,1000],gw:[1920,1920,1920,480],gh:[1080,1080,1080,1000],type:'hero',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider1141\"]!==undefined) {window.RS_MODULES.modules[\"revslider1141\"].once = false;window.revapi114 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1700474450229{margin-right: 18px !important;margin-left: 18px !important;background-color: #000000 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-8&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; gap=&#8221;35&#8243; css=&#8221;.vc_custom_1700474189117{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2rem !important;padding-right: 4rem !important;padding-bottom: 1rem !important;padding-left: 4rem !important;background-color: #ffffff !important;border-left-color: #ffffff !important;border-left-style: solid !important;border-right-color: #ffffff !important;border-right-style: solid !important;border-top-color: #ffffff !important;border-top-style: solid !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;border-radius: 30px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1706008709754{background-color: #ffffff !important;}&#8221; offset=&#8221;vc_col-lg-3 vc_col-md-6&#8243;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; accent_color=&#8221;#0a0a0a&#8221;][vc_empty_space][vc_custom_heading text=&#8221;46%&#8221; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23a36552|line_height:2%20rem&#8221; google_fonts=&#8221;font_family:Source%20Sans%20Pro%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text css=&#8221;.vc_custom_1700553753884{margin-right: -20px !important;background-color: #ffffff !important;}&#8221;]<span style=\"font-weight: 400;\">of the readers of the \u00abNeue Z\u00fcrcher Zeitung\u00bb are <\/span><b>investors.<\/b>[\/vc_column_text][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-3 vc_col-md-6&#8243;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; accent_color=&#8221;#0a0a0a&#8221;][vc_empty_space][vc_custom_heading text=&#8221;213&#8243; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23a36552|line_height:2%20rem&#8221; google_fonts=&#8221;font_family:Source%20Sans%20Pro%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; el_class=&#8221;p-relative&#8221;][vc_column_text css=&#8221;.vc_custom_1759243505452{margin-right: -20px !important;background-color: #ffffff !important;}&#8221;]<span style=\"font-weight: 400;\">The readership of the \u00abNeue Z\u00fcrcher Zeitung\u00bb is extremely keen when it comes to <\/span><b>investing money<\/b><span style=\"font-weight: 400;\">. This confirms an affinity of 213.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-3 vc_col-md-6&#8243;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; accent_color=&#8221;#0a0a0a&#8221;][vc_empty_space][vc_custom_heading text=&#8221;127&#8243; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23a36552|line_height:2%20rem&#8221; google_fonts=&#8221;font_family:Source%20Sans%20Pro%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; el_class=&#8221;p-relative&#8221;][vc_column_text css=&#8221;.vc_custom_1759243519957{background-color: #ffffff !important;}&#8221;]<span style=\"font-weight: 400;\">The people who read \u00abLe Temps\u00bb are also interested in <\/span><b>the stock market, investments and financial markets<\/b><span style=\"font-weight: 400;\">. The affinity is 127.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-3 vc_col-md-6&#8243;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; accent_color=&#8221;#0a0a0a&#8221;][vc_empty_space][vc_custom_heading text=&#8221;137&#8243; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23a36552|line_height:2%20rem&#8221; google_fonts=&#8221;font_family:Source%20Sans%20Pro%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; el_class=&#8221;p-relative&#8221;][vc_column_text css=&#8221;.vc_custom_1759243539229{margin-right: -20px !important;background-color: #ffffff !important;}&#8221;]<span style=\"font-weight: 400;\">The readers of \u00abLe Temps\u00bb are predominantly wealthy. This emphasises an affinity of 137 with an <\/span><strong>asset value of CHF 500 000.\u2013 to CHF 1 000 000.\u2013.<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1759243553811{margin-top: -40px !important;padding-right: 40% !important;}&#8221;]<\/p>\n<h6 style=\"font-size: 12px; text-align: left;\">Source: MACH Consumer 2025<br \/>\n<span style=\"font-weight: 400;\">Affinity = index for target group proximity. An index of 120 means that the proportion of the target group in the medium in question is 20% higher than in the population as a whole.<\/span><\/h6>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;4\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1694071750180{background-color: #000000 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_empty_space height=&#8221;64px&#8221;][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1694071750180{background-color: #000000 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;4\/12&#8243;][vc_custom_heading text=&#8221;Inspiration&#8221; font_container=&#8221;tag:h2|font_size:2.5rem|text_align:left|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Source%20Sans%20Pro%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; el_class=&#8221;p-relative, black&#8221; css=&#8221;.vc_custom_1699872951773{margin-bottom: 2rem !important;}&#8221;][vc_column_text el_class=&#8221;white&#8221; css=&#8221;.vc_custom_1709296822101{padding-right: 20% !important;}&#8221;]You will find the right sort of environments for your products and services here as well as placements to suit your needs. You have a wide range of options \u2013 from classic insertions to customised approaches. And all this in the familiar national premium universe. Let us inspire you![\/vc_column_text][\/vc_column][vc_column width=&#8221;8\/12&#8243;][vc_tta_tabs style=&#8221;outline&#8221; shape=&#8221;square&#8221; color=&#8221;black&#8221; spacing=&#8221;35&#8243; gap=&#8221;20&#8243; active_section=&#8221;1&#8243; no_fill_content_area=&#8221;true&#8221;][vc_tta_section title=&#8221;Newspapers&#8221; tab_id=&#8221;1694071933890-f6cc25d1-9e47&#8243;][vc_row_inner gap=&#8221;5&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;23572&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5>Business section<\/h5>\n<p><span style=\"color: #000000;\"><em>Neue Z\u00fcrcher Zeitung<\/em><\/span><\/p>\n<p>News, background information and analyses from the world of business are presented and discussed in this section. That&#8217;s why your message reaches a particularly receptive target group here.[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Fproducts%2Fneue-zuercher-zeitung%2F|&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;23560&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5>Finance specials<\/h5>\n<p><em>Neue Z\u00fcrcher Zeitung<\/em><\/p>\n<p>Specials looking explicitly at finance are published several times a year. These cover topics such as \u00abPaying less tax\u00bb, \u00abAlternative investments\u00bb, \u00abAsset management\u00bb and \u00abFinancial Year\u00bb.[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Foverview-focus%2F%3Ftopics%3DFinanzen%26brands%3DNeue%2BZ%25C3%25BCrcher%2BZeitung%2BSwiss%2Bedition&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;23563&#8243; img_size=&#8221;full&#8221; el_class=&#8221;border-10&#8243;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5>The market special<\/h5>\n<p><em>Neue Z\u00fcrcher Zeitung<\/em><\/p>\n<p>Analysis, inspiration and opinion on what is happening on the financial markets, independently and without a fuss: this is what \u00abthe market\u00bb is committed to. This supplement is published twice a year.[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Foverview-focus%2F%3Ftopics%3DFinanzen%26brands%3DNeue%2BZ%25C3%25BCrcher%2BZeitung%2BSwiss%2Bedition&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner gap=&#8221;5&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;23569&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5>Economy \/ Invest section<\/h5>\n<p><em>NZZ am Sonntag<\/em><\/p>\n<p>Once a week, the Economy \/ Invest section is dedicated to the most important events relating to markets, the economy, the stock exchange and companies \u2013 an ideal environment for your advertising activities.[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Fproducts%2Fnzz-am-sonntag%2F|&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;23575&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5>Finance Investment &amp; Pensions<\/h5>\n<p><em>NZZ am Sonntag<\/em><\/p>\n<p>Is your brand active in the \u00abInvestment &amp; Pensions\u00bb sector? Then this supplement is a must for you! Your campaign reaches a receptive readership here in exactly the right context.[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Foverview-focus%2F%3Ftopics%3DFinanzen%26brands%3DNZZ%2Bam%2BSonntag&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;23536&#8243; img_size=&#8221;full&#8221; el_class=&#8221;border-10&#8243;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5>Finance specials<\/h5>\n<p><em>Le Temps<\/em><\/p>\n<p>Financial topics are also omnipresent in French-speaking Switzerland. Various specials such as \u00abPaying less tax\u00bb, \u00abInvestments &amp; pensions\u00bb, \u00abAlternative investments\u00bb or \u00abAsset management\u00bb provide clarity. Would you like to be part of it?[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Foverview-focus%2F%3Ftopics%3DFinanzen%26brands%3DLe%2BTemps&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner gap=&#8221;5&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;24406&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5>Special pages \u2013 Lundi Finance<\/h5>\n<p><em>Le Temps<\/em><\/p>\n<p>On the last Monday of every month, the editorial team of \u00abLe Temps\u00bb pays special attention to finance. Topics such as \u00abAsset management\u00bb, \u00abInvestments &amp; pensions\u00bb and \u00abInvestment strategy\u00bb are examined to a greater extent.[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Foverview-focus%2F%3Ftopics%3DFinanzen%26brands%3DLe%2BTemps&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;32563&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5>Finance specials<\/h5>\n<p><em>Corriere del Ticino<\/em><\/p>\n<p>The financial supplements of \u00abCorriere del Ticino\u00bb provide guidance in a complex world. From \u00abFinancial Year\u00bb to \u00abInvestment &amp; Pension I &amp; II\u00bb and \u00abAsset management\u00bb \u2013 take this opportunity to showcase your brand.[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Foverview-focus%2F%3Ftopics%3DFinanzen%26brands%3DCorriere%2Bdel%2BTicino&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Digital \/ moving image&#8221; tab_id=&#8221;1694072364636-f8a5b264-5e0a&#8221;][vc_row_inner gap=&#8221;5&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;23566&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5>Business or Finance<\/h5>\n<p><em>nzz.ch<\/em><\/p>\n<p>We also have suitable digital environments for you. The \u00abBusiness\u00bb and \u00abFinance\u00bb sections are perfect for your needs.[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Fproducts%2Fnzz-ch%2F|&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;23557&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5>Special interest newsletter<\/h5>\n<p><em>NZZ<\/em><\/p>\n<p>Do you want your message to end up in your target group\u2019s inbox without any wastage? Our \u00abBusiness &amp; Finance\u00bb newsletter boasts a high reach and a top opening rate.[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Foffering%2Fnzz-newsletter%2F|&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;23539&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5>Special interest newsletter<\/h5>\n<p><em>Le Temps<\/em><\/p>\n<p>Would you also like to reach the French-speaking part of Switzerland via newsletter? Then the French-speaking Switzerland mailing focusing on \u00abbusiness\u00bb is particularly exciting for you.[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Foffering%2Fnzz-newsletter%2F%231686561212619-13ffbd48-ea14&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner gap=&#8221;5&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;23542&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5><strong>Podcast<\/strong><\/h5>\n<p><em>NZZ Akzent<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Do you want to appeal to a young and educated target group? Then an acoustic presence in our daily podcast is the perfect choice.<\/span>[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Fproducts%2Fnzz-akzent%2F|&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Sponsoring&#8221; tab_id=&#8221;1694072361828-0d1ff470-9ada&#8221;][vc_row_inner gap=&#8221;5&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;23554&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5>Debates<\/h5>\n<p><em>NZZ Live<\/em><\/p>\n<p><span style=\"font-weight: 400;\">In this format, NZZ editors discuss socially relevant topics with guests of all opinions and origins. Would you like to give your financial topic an exclusive platform?<\/span>[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Fproducts%2Fnzz-events%2F%23nzzlive&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;24409&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5><strong>Swiss Economic Forum (SEF)<\/strong><\/h5>\n<p><em>NZZ Connect<\/em><\/p>\n<p>Switzerland\u2019s leading economic conference promotes entrepreneurial thinking. Every year, over 1 000 leading personalities from business, science, politics and the media meet to exchange views and engage in dialogue.[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Fproducts%2Fnzz-connect%2F|&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1694071750180{background-color: #000000 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_empty_space height=&#8221;64px&#8221;][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1694071750180{background-color: #000000 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;4\/12&#8243;][vc_custom_heading text=&#8221;Success stories&#8221; font_container=&#8221;tag:h2|font_size:2.5rem|text_align:left|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Source%20Sans%20Pro%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; el_class=&#8221;p-relative, black&#8221; css=&#8221;.vc_custom_1709645494033{margin-bottom: 2rem !important;}&#8221;][vc_column_text el_class=&#8221;white&#8221; css=&#8221;.vc_custom_1699878573749{padding-right: 20% !important;}&#8221;]<span style=\"font-weight: 400;\">Is your curiosity aroused? Would you like to find out more about successful implementations and their outcomes? Here you will find a compact overview of exemplary campaigns. Your brand could be the next success story!<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;8\/12&#8243;][vc_tta_tabs style=&#8221;outline&#8221; shape=&#8221;square&#8221; color=&#8221;black&#8221; spacing=&#8221;35&#8243; gap=&#8221;20&#8243; active_section=&#8221;1&#8243; no_fill_content_area=&#8221;true&#8221;][vc_tta_section title=&#8221;Pax&#8221; tab_id=&#8221;1694090355923-c5e5a285-1957&#8243;][vc_empty_space height=&#8221;64px&#8221;][vc_row_inner css=&#8221;.vc_custom_1710150487197{border-top-width: 1px !important;border-bottom-width: 1px !important;border-top-color: #ffffff !important;border-top-style: solid !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;border-radius: 1px !important;}&#8221;][vc_column_inner][vc_empty_space height=&#8221;64px&#8221;][vc_single_image image=&#8221;24578&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1702487289100{padding-top: 5rem !important;padding-bottom: 5rem !important;}&#8221;][vc_empty_space height=&#8221;64px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;35&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h3>Starting point<\/h3>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;white&#8221; css=&#8221;.vc_custom_1708330997947{margin-right: -20px !important;}&#8221;]The Swiss Life Insurance Company Pax intends to familiarise its target groups with important topics in the area of pensions and thereby <strong>position itself as a trustworthy pension provider.<\/strong> As a sponsor of the NZZ Live event series \u00abInvestment Live Vorsorge\u00bb, Pax benefits from high visibility in the NZZ environment and the strong credibility of the format. Thanks to Pax, the NZZ has been offering participation in events on current topics in the field of pensions twice a year since 2020.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h3>Methods employed<\/h3>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cross-media advertising incl. partner presence at the event<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Advertisements in the \u00abNeue Z\u00fcrcher Zeitung\u00bb and \u00abNZZ am Sonntag\u00bb<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Multi-device banner on nzz.ch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Briefing newsletter with ad integration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">NZZ-LinkedIn event, NZZ-Facebook event<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotion on NZZ social media channels\u00b9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On-site presence during and around the event<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live streaming for an unrestricted number of viewers and a video recording<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The option of offering an aperitif to all participants after the event<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Subsequent coverage of the event on<a href=\"https:\/\/www.nzz.ch\/promoted-content\/geld-darf-in-einer-beziehung-kein-tabuthema-sein-ld.1730174\" target=\"_blank\" rel=\"noopener\"> nzz.ch<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A miniclip of the event as \u00abReel and Story\u00bb on NZZ\u2019s Instagram channel with partner integration\u00b9<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h6><span style=\"font-weight: 400;\">\u00b9The thematic design of the event, the panellists and social media posts are at the discretion of the editorial team.<\/span><\/h6>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=&#8221;24575&#8243; img_size=&#8221;full&#8221; el_class=&#8221;border-15&#8243;][vc_empty_space][vc_separator color=&#8221;white&#8221; align=&#8221;align_left&#8221;][vc_empty_space][vc_column_text el_class=&#8221;white&#8221; css=&#8221;.vc_custom_1697460870143{margin-right: -20px !important;}&#8221;]<\/p>\n<h3>Successes<\/h3>\n<p>[\/vc_column_text][vc_row_inner gap=&#8221;35&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;1.3 Mio.&#8221; font_container=&#8221;tag:h1|font_size:52|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;gross contacts<br \/>\nachieved&#8221; font_container=&#8221;tag:p|text_align:left|color:%23a36552&#8243; google_fonts=&#8221;font_family:Source%20Sans%20Pro%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;white&#8221; align=&#8221;align_left&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;80 000&#8243; font_container=&#8221;tag:h1|font_size:52|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;views on the<br \/>\nInstagram channel&#8221; font_container=&#8221;tag:p|text_align:left|color:%23a36552&#8243; google_fonts=&#8221;font_family:Source%20Sans%20Pro%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;white&#8221; align=&#8221;align_left&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;&gt; 130&#8243; font_container=&#8221;tag:h1|font_size:52|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;participants<br \/>\nin the event&#8221; font_container=&#8221;tag:p|text_align:left|color:%23a36552&#8243; google_fonts=&#8221;font_family:Source%20Sans%20Pro%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;white&#8221; align=&#8221;align_left&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;64px&#8221;][vc_column_text el_class=&#8221;white&#8221; css=&#8221;.vc_custom_1697465778722{margin-right: -20px !important;}&#8221;]<\/p>\n<h3>Statement<\/h3>\n<p>[\/vc_column_text][vc_row_inner gap=&#8221;35&#8243;][vc_column_inner width=&#8221;2\/6&#8243;][vc_single_image image=&#8221;20167&#8243; img_size=&#8221;350&#215;350&#8243; el_class=&#8221;border-15&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/6&#8243;][vc_column_text el_class=&#8221;white&#8221; css=&#8221;.vc_custom_1699894701463{padding-bottom: 5% !important;}&#8221;]<\/p>\n<h4>\u00abOur collaboration with NZZ Live was a real benefit to us as a pension-provider. The use of this platform enabled us to highlight some important and up-to-the-minute subjects relating to pensions from many different perspectives and enhance the understanding of our company among clients and our target group. Thanks to the convincing presentation of what we offer, we were able to position ourselves as a reliable pension-provider.\u00bb<\/h4>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;white&#8221;]<strong>Heidi Reimold<\/strong><br \/>\n<strong>Sponsoring &amp; Events, Pax<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_separator color=&#8221;white&#8221; align=&#8221;align_left&#8221;][vc_empty_space height=&#8221;64px&#8221;][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1694071750180{background-color: #000000 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1700474594159{margin-right: 18px !important;margin-left: 18px !important;background-color: #000000 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;8\/12&#8243;][vc_empty_space height=&#8221;64px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; 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