{"id":26234,"date":"2024-03-01T10:42:29","date_gmt":"2024-03-01T09:42:29","guid":{"rendered":"https:\/\/www.nzzone.ch\/planet-entrepreneurship\/"},"modified":"2025-12-16T10:58:54","modified_gmt":"2025-12-16T09:58:54","slug":"planet-enterprise","status":"publish","type":"page","link":"https:\/\/www.nzzone.ch\/en\/planet-enterprise\/","title":{"rendered":"Planet Enterprise"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1694071653227{background-color: #000000 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_raw_html]PGRpdiBjbGFzcz0iY29udGFpbmVyLXN0YXJzIj48ZGl2IGNsYXNzPSJzdGFycyI+PC9kaXY+PGRpdiBjbGFzcz0ic3RhcnMyIj48L2Rpdj48ZGl2IGNsYXNzPSJzdGFyczMiPjwvZGl2PjwvZGl2Pg==[\/vc_raw_html]\n\t\t\t<!-- START Header Enterprise 2024 EN REVOLUTION SLIDER 6.6.20 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_108_1_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:rgba(0,0,0,0);padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_108_1\" style=\"\" data-version=\"6.6.20\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-459\" data-title=\"Erleben\" data-in=\"o:0;\" data-out=\"a:false;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/www.nzzone.ch\/wp-content\/plugins\/revslider\/public\/assets\/assets\/dummy.png\" alt=\"Erleben\" title=\"Planet Enterprise\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/www.nzzone.ch\/wp-content\/plugins\/revslider\/public\/assets\/assets\/transparent.png\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-108-slide-459-layer-0\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"xo:699px,699px,699px,173px;yo:-155px,-155px,-155px,-38px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,20,20,4;l:0,0,0,6;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:838px,838px,838px,208px;h:714px,714px,714px,177px;\"\n\t\t\t\t\t\t\t\tdata-vbility=\"t,t,t,f\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:7;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"\/\/www.nzzone.ch\/wp-content\/plugins\/revslider\/public\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"832\" height=\"709\" data-lazyload=\"\/\/www.nzzone.ch\/wp-content\/uploads\/2023\/12\/Group-439-1.png\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-108-slide-459-layer-1\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"xo:50px,50px,50px,11px;yo:202px,202px,202px,49px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,20,20,4;l:0,0,0,6;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:1600px,1600px,1600px,399px;h:167px,167px,167px,41px;\"\n\t\t\t\t\t\t\t\tdata-vbility=\"t,t,t,f\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:6;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"\/\/www.nzzone.ch\/wp-content\/plugins\/revslider\/public\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"1624\" height=\"169\" data-lazyload=\"\/\/www.nzzone.ch\/wp-content\/uploads\/2023\/12\/NZZone-Enterprise.png\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-108-slide-459-layer-2\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#a36552\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"xo:50px,50px,50px,11px;yo:117px,117px,117px,28px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:16,16,16,4;l:20,20,20,6;ls:3px,3px,3px,0px;fw:700;\"\n\t\t\t\t\t\t\t\tdata-vbility=\"t,t,t,f\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;font-family:'Source Sans Pro';\"\n\t\t\t\t\t\t\t>STARTUPS \/ SME \/ B2B \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-108-slide-459-layer-3\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-xy=\"xo:50px,50px,50px,11px;yo:456px,456px,456px,113px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,20,20,4;l:25,25,25,6;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:449px,449px,449px,111px;\"\n\t\t\t\t\t\t\t\tdata-vbility=\"t,t,t,f\"\n\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:9;font-family:'Source Sans Pro';\"\n\t\t\t\t\t\t\t>Addressing and acquiring the B2B target group is a major challenge for you? This planet is teeming with decision-makers and visionaries. We provide you with platforms to reach startups, SMEs and large companies. Get started and hit the ground running! \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-108-slide-459-layer-4\" \n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"xo:50px,50px,50px,10px;yo:50px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,20,20,4;l:0,0,0,6;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:300px,300px,300px,463px;h:180px,180px,180px,391px;\"\n\t\t\t\t\t\t\t\tdata-vbility=\"f,f,f,t\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:10;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"\/\/www.nzzone.ch\/wp-content\/plugins\/revslider\/public\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"414\" height=\"350\" data-lazyload=\"\/\/www.nzzone.ch\/wp-content\/uploads\/2024\/02\/Enterprise-Mobile.png\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-108-slide-459-layer-5\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#ffffff||#ffffff||#ffffff||#a36552\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"xo:50px,50px,50px,13px;yo:70px,70px,70px,487px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,20,20,20;l:25,25,25,24;fw:400,400,400,700;\"\n\t\t\t\t\t\t\t\tdata-vbility=\"f,f,f,t\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:11;font-family:'Source Sans Pro';\"\n\t\t\t\t\t\t\t>STARTUPS \/ SME \/ B2B \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-108-slide-459-layer-6\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"xo:50px,50px,50px,13px;yo:359px,359px,359px,539px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:20,20,20,23;l:25,25,25,35;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:auto,auto,auto,435px;\"\n\t\t\t\t\t\t\t\tdata-vbility=\"f,f,f,t\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:12;font-family:'Source Sans Pro';\"\n\t\t\t\t\t\t\t>Addressing and acquiring the B2B target group is a major challenge for you? This planet is teeming with decision-makers and visionaries. We provide you with platforms to reach startups, SMEs and large companies. Get started and hit the ground running! \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_108_1',rl:[1240,1240,1240,480],el:[950,950,950,1000],gw:[1920,1920,1920,480],gh:[950,950,950,1000],type:'hero',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider1081\"]!==undefined) {window.RS_MODULES.modules[\"revslider1081\"].once = false;window.revapi108 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1700474450229{margin-right: 18px !important;margin-left: 18px !important;background-color: #000000 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-8&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; gap=&#8221;35&#8243; css=&#8221;.vc_custom_1700474189117{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2rem !important;padding-right: 4rem !important;padding-bottom: 1rem !important;padding-left: 4rem !important;background-color: #ffffff !important;border-left-color: #ffffff !important;border-left-style: solid !important;border-right-color: #ffffff !important;border-right-style: solid !important;border-top-color: #ffffff !important;border-top-style: solid !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;border-radius: 30px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1706008827512{background-color: #ffffff !important;}&#8221; offset=&#8221;vc_col-lg-3 vc_col-md-6&#8243;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; accent_color=&#8221;#0a0a0a&#8221;][vc_empty_space][vc_custom_heading text=&#8221;235&#8243; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23a36552|line_height:2%20rem&#8221; google_fonts=&#8221;font_family:Source%20Sans%20Pro%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text css=&#8221;.vc_custom_1759301837568{margin-right: -20px !important;background-color: #ffffff !important;}&#8221;]<span style=\"font-weight: 400;\">Readers of the \u00abNeue Z\u00fcrcher Zeitung\u00bb often <\/span><b>work at the top management level<\/b><span style=\"font-weight: 400;\">.<\/span><b>\u00a0<\/b><span style=\"font-weight: 400;\">The affinity is 235.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-3 vc_col-md-6&#8243;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; accent_color=&#8221;#0a0a0a&#8221;][vc_empty_space][vc_custom_heading text=&#8221;60%&#8221; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23a36552|line_height:2%20rem&#8221; google_fonts=&#8221;font_family:Source%20Sans%20Pro%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; el_class=&#8221;p-relative&#8221;][vc_column_text css=&#8221;.vc_custom_1765806272491{margin-right: -20px !important;background-color: #ffffff !important;}&#8221;]<span style=\"font-weight: 400;\">of users of the service-orientated business portal kmuplus.ch <\/span><b>work<\/b><span style=\"font-weight: 400;\"> in an <\/span><b>SME<\/b><span style=\"font-weight: 400;\">.<\/span><b>\u00a0<\/b>[\/vc_column_text][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-3 vc_col-md-6&#8243;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; accent_color=&#8221;#0a0a0a&#8221;][vc_empty_space][vc_custom_heading text=&#8221;27%&#8221; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23a36552|line_height:2%20rem&#8221; google_fonts=&#8221;font_family:Source%20Sans%20Pro%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; el_class=&#8221;p-relative&#8221;][vc_column_text css=&#8221;.vc_custom_1759301859634{background-color: #ffffff !important;}&#8221;]<span style=\"font-weight: 400;\">is the proportion of <\/span><b>managers in the \u00abNZZ am Sonntag\u00bb,<\/b><span style=\"font-weight: 400;\"> which corresponds to 87 000 people.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-3 vc_col-md-6&#8243;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; accent_color=&#8221;#0a0a0a&#8221;][vc_empty_space][vc_custom_heading text=&#8221;140&#8243; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23a36552|line_height:2%20rem&#8221; google_fonts=&#8221;font_family:Source%20Sans%20Pro%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; el_class=&#8221;p-relative&#8221;][vc_column_text css=&#8221;.vc_custom_1759301884301{background-color: #ffffff !important;}&#8221;]<span style=\"font-weight: 400;\">The readership of \u00abLe Temps\u00bb has a <\/span><b>high monthly household income<\/b><span style=\"font-weight: 400;\">.\u00a0For incomes <\/span><b>over CHF 15 000.\u2013<\/b><span style=\"font-weight: 400;\">, the affinity is a high 140.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1765806288627{margin-top: -40px !important;padding-right: 40% !important;}&#8221;]<\/p>\n<h6 style=\"font-size: 12px; text-align: left;\">Source: MACH Consumer 2025 \/ MACH BASIC 2025-2 and database KMU+<br \/>\n<span style=\"font-weight: 400;\">Affinity = index for target group proximity. An index of 120 means that the proportion of the target group in the medium in question is 20% higher than in the population as a whole.<\/span><\/h6>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;4\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1694071750180{background-color: #000000 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_empty_space height=&#8221;64px&#8221;][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1694071750180{background-color: #000000 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;4\/12&#8243;][vc_custom_heading text=&#8221;Inspiration&#8221; font_container=&#8221;tag:h2|font_size:2.5rem|text_align:left|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Source%20Sans%20Pro%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; el_class=&#8221;p-relative, black&#8221; css=&#8221;.vc_custom_1699872951773{margin-bottom: 2rem !important;}&#8221;][vc_column_text el_class=&#8221;white&#8221; css=&#8221;.vc_custom_1709296802885{padding-right: 20% !important;}&#8221;]You will find the right sort of environments for your products and services here as well as placements to suit your needs. You have a wide range of options \u2013 from classic insertions to customised approaches. And all this in the familiar national premium universe. Let us inspire you![\/vc_column_text][\/vc_column][vc_column width=&#8221;8\/12&#8243;][vc_tta_tabs style=&#8221;outline&#8221; shape=&#8221;square&#8221; color=&#8221;black&#8221; spacing=&#8221;35&#8243; gap=&#8221;20&#8243; active_section=&#8221;1&#8243; no_fill_content_area=&#8221;true&#8221;][vc_tta_section title=&#8221;Newspapers&#8221; tab_id=&#8221;1694071933890-f6cc25d1-9e47&#8243;][vc_row_inner gap=&#8221;5&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;24473&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5>KMU+ special<\/h5>\n<p><span style=\"color: #000000;\"><em>Neue Z\u00fcrcher Zeitung<\/em><\/span><\/p>\n<p>We take a closer look at the local SME landscape, shed light on current trends and show how companies are responding to the existing challenges.[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Foverview-focus%2F%3Ftopics%3DUnternehmertum%26brands%3DNeue%2BZ%25C3%25BCrcher%2BZeitung%2BSwiss%2Bedition&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;24485&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5>Employer branding<\/h5>\n<p><em>NZZ am Sonntag<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Do you want to give an insight into your working environment or showcase your company as a competent employer? We offer you both options with our two content formats.<\/span>[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Foffering%2Femployer-branding%2F|&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;24482&#8243; img_size=&#8221;full&#8221; el_class=&#8221;border-10&#8243;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5>Recruitment ads section<\/h5>\n<p><em>Neue Z\u00fcrcher Zeitung and NZZ am Sonntag<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Is your company looking for new employees and would like to place a classic recruitment ad? With us, one advert covers the whole weekend.<\/span>[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Fproducts%2Fneue-zuercher-zeitung%2F|&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner gap=&#8221;5&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;24461&#8243; img_size=&#8221;full&#8221; el_class=&#8221;border-10&#8243;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5><strong>PME+ special<\/strong><\/h5>\n<p><em>Le Temps<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Western Switzerland is also home to a large number of exciting SMEs, also known as PMEs in French. Accordingly, the supplement is published under the name \u00abPME+\u00bb.<\/span>[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Foverview-focus%2F%3Ftopics%3DUnternehmertum%26brands%3DLe%2BTemps&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Digital \/ moving image&#8221; tab_id=&#8221;1694072364636-f8a5b264-5e0a&#8221;][vc_row_inner gap=&#8221;5&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;24458&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5>B2B environment<\/h5>\n<p><em>KMU+<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Are you primarily targeting Swiss companies with your advertising message? With KMU+, we have created an online platform that provides news and information on business topics for Swiss SMEs.\u00a0<\/span>[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Fproducts%2Fkmu_today%2F|&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;24470&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5>Employer branding<\/h5>\n<p><em>NZZ Jobs<\/em><\/p>\n<p><span style=\"font-weight: 400;\">You also have the opportunity to present yourself as a competent employer or provide an insight into your working environment digitally on our job portal for specialists and managers.<\/span>[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Fproducts%2Fjobs-nzz-ch%2F|&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Sponsoring&#8221; tab_id=&#8221;1694072361828-0d1ff470-9ada&#8221;][vc_row_inner gap=&#8221;5&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;24458&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5>Ecosystem<\/h5>\n<p><em>KMU+<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Position yourself as an expert or content partner in the environment for Swiss SMEs. <\/span><span style=\"font-weight: 400;\">Our NZZ Content Creation team will support you with the creation of content as required, or you can contribute your own texts.<\/span>[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Fproducts%2Fnzz-live%2F|&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;24479&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5><b>Walks<\/b><\/h5>\n<p><em>NZZ Live<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Do you want to bring your brand to life and gain access to exclusive encounters with like-minded people? In this format, NZZ editors take participants to inspiring places.<\/span>[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Fproducts%2Fnzz-events%2F%23nzzlive&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;24548&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5><b>Debates<\/b><\/h5>\n<p><em>NZZ Live<\/em><\/p>\n<p>In this format, NZZ editors discuss socially relevant topics with guests of all opinions and origins. Just the thing for you if you want to give a topic an exclusive platform![\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Fproducts%2Fnzz-events%2F%23nzzlive&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner gap=&#8221;5&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;24464&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5><strong>Family Business Award<\/strong><\/h5>\n<p><em>NZZ Connect<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Swiss family businesses form the backbone of our economy and are close to our hearts. Every year, we award the prize for exemplary and sustainable companies. Do you want to position yourself with a sponsorship?<\/span>[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Fproducts%2Fnzz-connect%2F|&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;24467&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h5><strong>SEF Growth<\/strong><\/h5>\n<p><em>NZZ Connect<\/em><\/p>\n<p><span style=\"font-weight: 400;\">The Swiss Economic Forum&#8217;s growth initiative honours SMEs and start-ups with a quality label. With a sponsorship, you can become part of this innovative and exciting initiative.<\/span>[\/vc_column_text][vc_btn title=&#8221;More information&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#ffffff&#8221; outline_custom_hover_background=&#8221;#ffffff&#8221; outline_custom_hover_text=&#8221;#0a0a0a&#8221; shape=&#8221;round&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Fproducts%2Fnzz-connect%2F|&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1694071750180{background-color: #000000 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_empty_space height=&#8221;64px&#8221;][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1694071750180{background-color: #000000 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;4\/12&#8243;][vc_custom_heading text=&#8221;Success stories&#8221; font_container=&#8221;tag:h2|font_size:2.5rem|text_align:left|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Source%20Sans%20Pro%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; el_class=&#8221;p-relative, black&#8221; css=&#8221;.vc_custom_1709806570466{margin-bottom: 2rem !important;}&#8221;][vc_column_text el_class=&#8221;white&#8221; css=&#8221;.vc_custom_1700663967812{padding-right: 20% !important;}&#8221;]<span style=\"font-weight: 400;\">Is your curiosity aroused? Would you like to find out more about successful implementations and their outcomes? Here you will find a compact overview of exemplary campaigns. Your brand could be the next success story!<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;8\/12&#8243;][vc_tta_tabs style=&#8221;outline&#8221; shape=&#8221;square&#8221; color=&#8221;black&#8221; spacing=&#8221;35&#8243; gap=&#8221;20&#8243; active_section=&#8221;1&#8243; no_fill_content_area=&#8221;true&#8221;][vc_tta_section title=&#8221;SwissShrimp AG&#8221; tab_id=&#8221;1694090355923-c5e5a285-1957&#8243;][vc_empty_space height=&#8221;64px&#8221;][vc_row_inner css=&#8221;.vc_custom_1710164898532{border-top-width: 1px !important;border-bottom-width: 1px !important;border-top-color: #ffffff !important;border-top-style: solid !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;border-radius: 1px !important;}&#8221;][vc_column_inner][vc_empty_space height=&#8221;64px&#8221;][vc_single_image image=&#8221;24581&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1702487338279{padding-top: 5rem !important;padding-bottom: 5rem !important;}&#8221;][vc_empty_space height=&#8221;64px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;35&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h3>Starting point<\/h3>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;white&#8221; css=&#8221;.vc_custom_1700664922387{margin-right: -20px !important;}&#8221;]<span style=\"font-weight: 400;\">SwissShrimp wanted to take the next step in its development in February 2022, completing the start-up phase and moving into a grow-up phase, which was associated with an <\/span><b>increase in the share capital<\/b><span style=\"font-weight: 400;\">. With credibility in mind they decided to adopt a sponsored content approach with NZZone to draw the attention of an affluent target group to the project.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<h3>Methods employed<\/h3>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whole page sponsored content in <a href=\"https:\/\/issuu.com\/nzzcontentsolutions\/docs\/seite_26_nzz_am_sonntag_2022-02-06\" target=\"_blank\" rel=\"noopener\">\u00abNZZ am Sonntag\u00bb<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sponsored content on kmutoday.ch and<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Story placement: 24 hours in top position on the website and in the appropriate section<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Advertisements in the KMU_today Newsletter sent to 261 000 recipients<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">LinkedIn post on kmutoday.ch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Publicity in the NZZ newsletter bundle to around 702 000 recipients<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Advertising via native ads on nzz.ch<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=&#8221;24569&#8243; img_size=&#8221;full&#8221; el_class=&#8221;border-15&#8243;][vc_empty_space][vc_separator color=&#8221;white&#8221; align=&#8221;align_left&#8221;][vc_empty_space][vc_column_text el_class=&#8221;white&#8221; css=&#8221;.vc_custom_1697460870143{margin-right: -20px !important;}&#8221;]<\/p>\n<h3>Successes<\/h3>\n<p>[\/vc_column_text][vc_row_inner gap=&#8221;35&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;&gt; 3 800&#8243; font_container=&#8221;tag:h1|font_size:52|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;article views<br \/>\non kmutoday.ch&#8221; font_container=&#8221;tag:p|text_align:left|color:%23a36552&#8243; google_fonts=&#8221;font_family:Source%20Sans%20Pro%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;white&#8221; align=&#8221;align_left&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;330 000&#8243; font_container=&#8221;tag:h1|font_size:52|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;readers in the<br \/>\n\u00abNZZ am Sonntag\u00bb&#8221; font_container=&#8221;tag:p|text_align:left|color:%23a36552&#8243; google_fonts=&#8221;font_family:Source%20Sans%20Pro%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;white&#8221; align=&#8221;align_left&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;&gt; 1 Mio.&#8221; font_container=&#8221;tag:h1|font_size:52|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;total value in CHF<br \/>\nof shares subscribed to&#8221; font_container=&#8221;tag:p|text_align:left|color:%23a36552&#8243; google_fonts=&#8221;font_family:Source%20Sans%20Pro%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;white&#8221; align=&#8221;align_left&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;64px&#8221;][vc_column_text el_class=&#8221;white&#8221; css=&#8221;.vc_custom_1697465778722{margin-right: -20px !important;}&#8221;]<\/p>\n<h3>Statement<\/h3>\n<p>[\/vc_column_text][vc_row_inner gap=&#8221;35&#8243;][vc_column_inner width=&#8221;2\/6&#8243;][vc_single_image image=&#8221;13622&#8243; img_size=&#8221;350&#215;350&#8243; el_class=&#8221;border-15&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;4\/6&#8243;][vc_column_text el_class=&#8221;white&#8221; css=&#8221;.vc_custom_1702901127930{padding-bottom: 5% !important;}&#8221;]<\/p>\n<h4>\u00abThe sponsored content option was ideal for publicising our share capital increase. By outsourcing the entire concept (image, text and layout) to a journalist from NZZ Content Creation, the result was an article that was relevant, authentic and informative, all at the same time. Thanks to this publication, we were able to place shares with a total value of over one million Swiss francs with Swiss retail investors.\u00bb<\/h4>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;white&#8221;]<strong>Rafael Waber<\/strong><br \/>\n<strong>CEO and Marketing Director, SwissShrimp AG<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_separator color=&#8221;white&#8221; align=&#8221;align_left&#8221;][vc_empty_space height=&#8221;64px&#8221;][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1694071750180{background-color: #000000 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1700474594159{margin-right: 18px !important;margin-left: 18px !important;background-color: #000000 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;8\/12&#8243;][vc_empty_space height=&#8221;64px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1700474588631{padding-top: 2rem !important;padding-right: 1rem !important;padding-bottom: 2rem !important;padding-left: 1rem !important;background-color: #ffffff !important;border-radius: 30px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;YOUR CONTACT&#8221; font_container=&#8221;tag:p|font_size:16|text_align:left|color:%23a36552&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;p-relative&#8221; css=&#8221;.vc_custom_1699959590387{margin-bottom: 30% !important;padding-left: 20px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1703687476105{padding-left: 20px !important;background-color: #ffffff !important;}&#8221;]<\/p>\n<h3 style=\"text-align: left;\"><strong>Andrew Schuster<\/strong><\/h3>\n<p style=\"text-align: left;\">International Sales Manager<br \/>\n+41 44 258 12 63<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1709296944190{padding-left: 20px !important;}&#8221;]Let&#8217;s start your campaign together![\/vc_column_text][vc_btn title=&#8221;andrew.schuster@nzzone.ch&#8221; 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