{"id":35968,"date":"2025-11-06T15:00:42","date_gmt":"2025-11-06T14:00:42","guid":{"rendered":"https:\/\/www.nzzone.ch\/nzz-visits-2025-26-story-lab\/"},"modified":"2025-12-05T11:21:08","modified_gmt":"2025-12-05T10:21:08","slug":"nzz-visits-2025-26-story-lab","status":"publish","type":"page","link":"https:\/\/www.nzzone.ch\/en\/nzz-visits-2025-26-story-lab\/","title":{"rendered":"NZZ Visits 2025-26 \/ Story Lab"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1746016326497{background-color: #000000 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column css=&#8221;.vc_custom_1746016463489{padding-top: 0px !important;}&#8221;][vc_single_image image=&#8221;35923&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1762250582863{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;NZZ Story Lab&#8221; font_container=&#8221;tag:p|font_size:16|text_align:left|color:%23a36552&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#a36552&#8243;][vc_column_text]<\/p>\n<h1>360\u00b0 storytelling in a<br \/>\npremium environment<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>Unique stories told through multimedia.<\/h3>\n<p data-start=\"134\" data-end=\"327\">We develop, design and produce stories in such a way that they inspire, connect and have an impact across the entire universe of our exclusive media titles \u2013 from high-quality print products to our digital platforms and podcasts to our social media channels and live experiences.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_separator border_width=&#8221;2&#8243;][vc_empty_space][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h1>Our services<br \/>\nat a glance<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<strong>Creative &amp; Production<\/strong><\/p>\n<ul>\n<li><strong>Creative conception<\/strong> of 360\u00b0-compatible stories<\/li>\n<li><strong>Journalistic implementation<\/strong> in the form of Sponsored Content articles<\/li>\n<li><strong>Multimedia production<\/strong> in the form of:\n<ul>\n<li>Visual: video, photography, animation<\/li>\n<li>Audio: podcast spots, voice-overs<\/li>\n<li>UI\/UX: Digital story experiences<\/li>\n<li>Live: events in cooperation with NZZ Live<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<strong>Distribution<\/strong><\/p>\n<ul>\n<li><strong>360\u00b0 brand portfolio:<\/strong> print, digital, podcast, live and social media channels of our media brands<\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Expanded portfolio:<\/strong> extension of stories via audienzz&#8217;s digital network with over 600 publisher sites in Switzerland<\/span><\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space el_id=&#8221;akzent&#8221;][vc_separator border_width=&#8221;2&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h1>First<br \/>\nvideo formats<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<strong>Host Video<\/strong><\/p>\n<p>Fact-based social-first video with our NZZ host Viktoria and\/or an expert in a studio setting. Informative, personal, professional. Also available as a series.<strong><br \/>\n<\/strong>[\/vc_column_text][vc_single_image image=&#8221;35927&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;http:\/\/www.instagram.com\/reel\/DNpvFQES6fB\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<strong>Story Clip<\/strong><\/p>\n<p>Short report-style storytelling video featuring one or more protagonists in an external setting. Informative, entertaining, narrative. Also available as a series.[\/vc_column_text][vc_single_image image=&#8221;35930&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.nzz.ch\/sponsored-content\/preview\/innovation-in-der-dna-wie-zwei-partner-die-logistikbranche-revolutionieren-ld.1905909&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<strong>Spotlight<\/strong><\/p>\n<p>Scenic video format with an emotional level. Images and music take the lead. Voices and text overlays set accents. Immersive, soulful, perhaps artsy. <span style=\"color: #ffffff;\">Immersive, soulful, perhaps<\/span> <span style=\"color: #ffffff;\">artsy.<\/span>[\/vc_column_text][vc_single_image image=&#8221;35933&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.youtube.com\/watch?v=YLFaUWin8D8&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/5&#8243;][\/vc_column][vc_column width=&#8221;4\/5&#8243;][vc_empty_space height=&#8221;60px&#8221;][vc_btn title=&#8221;Home&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#a36552&#8243; gradient_custom_color_2=&#8221;#a36552&#8243; shape=&#8221;round&#8221; size=&#8221;sm&#8221; align=&#8221;right&#8221; i_align=&#8221;right&#8221; i_icon_fontawesome=&#8221;fas fa-angle-right&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.nzzone.ch%2Fen%2Fnzz-visits-2025-26%2F|&#8221;][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1746016326497{background-color: #000000 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column css=&#8221;.vc_custom_1746016463489{padding-top: 0px !important;}&#8221;][vc_single_image image=&#8221;35923&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1762250582863{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;NZZ Story Lab&#8221; 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