{"id":11157,"date":"2021-11-04T10:01:55","date_gmt":"2021-11-04T09:01:55","guid":{"rendered":"https:\/\/www.nzzone.ch\/?p=11157"},"modified":"2023-07-28T09:12:31","modified_gmt":"2023-07-28T07:12:31","slug":"success-story-schuler-st-jakobs-kellerei","status":"publish","type":"post","link":"https:\/\/www.nzzone.ch\/en\/success-story-schuler-st-jakobs-kellerei\/","title":{"rendered":"NZZone and SCHULER St. Jakobs Kellerei"},"content":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1632379870205{background-image: url(https:\/\/www.nzzone.ch\/wp-content\/uploads\/2021\/01\/bitmap.jpg?id=28) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”100px”][vc_empty_space height=”100px”][\/vc_column][\/vc_row][vc_row][vc_column width=”11\/12″][vc_column_text]<\/p>\n

Measurable success in sales and recruitment of new customers<\/h1>\n

[\/vc_column_text][vc_column_text]The SCHULER St. Jakobs Kellerei<\/a> has set itself ambitious objectives for the recruitment of new customers for its wines over the next two years. To help them achieve these goals they concluded an agreement with NZZone for collaboration extending over a two-year period. This collaboration started in March 2021 and is already bearing fruit – which seems a good point in time to present the campaign in more detail.[\/vc_column_text][vc_single_image image=”11190″ img_size=”full” onclick=”link_image”][vc_column_text]*The figures are as at September 2021 and therefore 6 months into the campaign.[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/5″][\/vc_column][vc_column width=”2\/3″][vc_separator color=”custom” align=”align_left” el_width=”10″ accent_color=”#a36552″][vc_column_text]Action<\/strong><\/p>\n

Whether in print or digital form, the communication activities of SCHULER always include an attractive offer and a \u00abcall to action\u00bb. The campaign code specially created for NZZ readers and the shop landing page<\/a> enable SCHULER to follow the campaign at any time, learn from the progress to date and optimise if and when optimisation is necessary. This relates in particular to the reformatting of the subjects, the composition of the offers or even rescheduling the media plan.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1635934632845{background-color: #a36552 !important;}”][vc_column width=”5\/12″][vc_single_image image=”11097″ img_size=”large”][\/vc_column][vc_column width=”6\/12″][vc_column_text]\u00abThe SCHULER St. Jakobs Kellerei, established in 1694 and therefore one of Switzerland\u2019s oldest wine merchants, has committed itself to the vision of using discoveries and innovation to create enthusiasm for our wines and therefore win new customers. I am delighted to have found a media partner in NZZone which shares our passion for sustainable and first-class communication and is assisting us to achieve our objectives through its expertise and multi-faceted range of on-line and off-line media.\u00bb <\/em><\/span><\/p>\n

Henning Retzlaff, Head of Marketing \/ Member of the Management Board<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/5″][\/vc_column][vc_column width=”2\/3″][vc_column_text]Here we see one of the multiple advantages of a collaboration with us that goes back many years. The customer is able to test the actions taken, to learn from them and continuously respond in increasing detail with our readership to gain the greatest possible ultimate success from the collaboration.<\/p>\n