{"id":12833,"date":"2022-01-12T14:51:54","date_gmt":"2022-01-12T13:51:54","guid":{"rendered":"https:\/\/www.nzzone.ch\/this-is-what-sponsored-content-is-all-about-a-few-examples\/"},"modified":"2023-08-28T14:07:49","modified_gmt":"2023-08-28T12:07:49","slug":"this-is-what-sponsored-content-is-all-about-a-few-examples","status":"publish","type":"post","link":"https:\/\/www.nzzone.ch\/en\/this-is-what-sponsored-content-is-all-about-a-few-examples\/","title":{"rendered":"This is what sponsored content is all about"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1613550599941{background-image: url(https:\/\/www.nzzone.ch\/wp-content\/uploads\/2021\/01\/bitmap.jpg?id=28) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;11\/12&#8243;][vc_column_text]<\/p>\n<h1>This is what sponsored content is all about \u2013 a few examples<\/h1>\n<p>[\/vc_column_text][vc_column_text]Content-driven advertising in the \u00ablook &amp; feel\u00bb of our carrier media is in demand &#8211; more than 100 requests for this type of advertising in the past year substantiate this claim. The team of NZZ Content Creation set to work on behalf of these partners, among others.[\/vc_column_text][vc_single_image image=&#8221;12849&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/5&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;10&#8243; accent_color=&#8221;#a36552&#8243;][vc_column_text]As well as classic <a href=\"https:\/\/www.nzzone.ch\/en\/native-advertising-find-the-differences\/\" target=\"_blank\" rel=\"noopener\">native advertising,<\/a> NZZone offers <a href=\"https:\/\/www.nzzone.ch\/en\/media-data\/#content6102sponsored-content\" target=\"_blank\" rel=\"noopener\">sponsored content,<\/a> a cross-media exclusive feature which it creates specifically for a client to make a visual and content-based impact but which remains within well-defined <a href=\"https:\/\/www.nzz.ch\/information\/in-eigener-sache-nzz-richtlinien-fuer-native-advertising-ld.110998\">guidelines<\/a>. This type of promotion is created exclusively by <a href=\"https:\/\/www.nzzone.ch\/en\/company\/nzz-content-creation\/\" target=\"_blank\" rel=\"noopener\">NZZ Content Creation<\/a>, our service provider for journalistic storytelling. We give you a glimpse below of a few examples we created in 2021 with the same content in both <a href=\"https:\/\/www.nzzone.ch\/en\/offering\/sponsored-content-print\/\" target=\"_blank\" rel=\"noopener\">print<\/a> and <a href=\"https:\/\/www.nzzone.ch\/en\/offering\/sponsored-content-digital\/\" target=\"_blank\" rel=\"noopener\">digital<\/a> media.[\/vc_column_text][vc_empty_space][vc_column_text]<strong>Edelweiss Air: \u00abNZZ am Sonntag Magazin\u00bb and \u00abNZZ Bellevue\u00bb<\/strong><\/p>\n<p>The message: \u00abModerate temperatures, short flying times, almost no time difference, haute cuisine plus an extensive calendar of cultural events and festivals are just a few of the reasons why you should spend your holidays on Madeira.\u00bb[\/vc_column_text][vc_single_image image=&#8221;12855&#8243; img_size=&#8221;full&#8221;][vc_empty_space][vc_column_text]<strong>Schulthess: \u00abNZZ am Sonntag\u00bb and nzz.ch<\/strong><\/p>\n<p>The message: \u00abFloods, wildfires and droughts: Large numbers of people across the world are suffering from the consequences of climate change. Action is needed. Therefore Schulthess, a pioneer in washing technology, also intends to be a pioneer in meeting this global challenge by achieving climate-neutral manufacturing no later than 2030.\u00bb[\/vc_column_text][vc_single_image image=&#8221;12843&#8243; img_size=&#8221;full&#8221;][vc_empty_space][vc_column_text]<strong>ti&amp;m: \u00abNeue Z\u00fcrcher Zeitung\u00bb and nzz.ch<\/strong><\/p>\n<p>The message: \u00abThe success of financial service-providers will be decided at the interface with clients, according to Thomas W\u00fcst. The CEO of the leading Swiss IT company ti&amp;m is convinced that the future of banking is digital and must be custom-made.\u00bb[\/vc_column_text][vc_single_image image=&#8221;12846&#8243; img_size=&#8221;full&#8221;][vc_empty_space][vc_column_text]<strong>Valaisanne: \u00abNZZ am Sonntag\u00bb, nzz.ch and \u00abNZZ Bellevue\u00bb<\/strong><\/p>\n<p>The message: \u00abThe Brasserie Valaisanne regularly launches unusual creations, often in partnership with local producers, in the form of its \u00abLimited Editions\u00bb which draw on a wealth of know-how, inventive talent and enthusiasm to achieve success.\u00bb[\/vc_column_text][vc_single_image image=&#8221;12852&#8243; img_size=&#8221;full&#8221;][vc_empty_space][vc_column_text]And as befits a <a href=\"https:\/\/www.nzzone.ch\/en\/media-data\/#content6102sponsored-content\" target=\"_blank\" rel=\"noopener\">cross-media offer<\/a>, there is no restriction when combining the carrier media. The following titles are available in the <a href=\"https:\/\/www.nzzone.ch\/en\/offering\/sponsored-content-print\/\" target=\"_blank\" rel=\"noopener\">print<\/a> sector: Neue Z\u00fcrcher Zeitung, NZZ am Sonntag, NZZ am Sonntag Magazin, Z, NZZ Folio and NZZ Residence. In <a href=\"https:\/\/www.nzzone.ch\/en\/offering\/sponsored-content-digital\/\" target=\"_blank\" rel=\"noopener\">digital<\/a> form the following are available for selection: nzz.ch, NZZ Bellevue, KMU_today. And the big package advantage: You only pay for the costs of content creation once &#8211; no matter how many carrier media you combine.<\/p>\n<p>Any questions? The NZZone <a href=\"https:\/\/www.nzzone.ch\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">Sales Team<\/a> will be happy to tell you more![\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;21431&#8243; img_size=&#8221;medium&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]Norman Bandi<br \/>\nHead of NZZ Content Creation<\/p>\n<p>+41 44 258 13 21<br \/>\n<a href=\"mailto:norman.bandi@nzzone.ch\">norman.bandi@nzzone.ch<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We present four successful cases from the past year, for which the team of NZZ Content Creation set to work on.<\/p>\n","protected":false},"author":9,"featured_media":12864,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[119],"tags":[],"class_list":["post-12833","post","type-post","status-publish","format-standard","hentry","category-success-stories-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This is how sponsored content works \u2013 NZZone<\/title>\n<meta name=\"description\" content=\"Content-driven advertising is in demand. 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