{"id":13881,"date":"2022-04-05T09:35:18","date_gmt":"2022-04-05T07:35:18","guid":{"rendered":"https:\/\/www.nzzone.ch\/nzzone-and-swissshrimp\/"},"modified":"2023-08-28T14:05:32","modified_gmt":"2023-08-28T12:05:32","slug":"success-story-swissshrimp","status":"publish","type":"post","link":"https:\/\/www.nzzone.ch\/en\/success-story-swissshrimp\/","title":{"rendered":"SwissShrimp and NZZone"},"content":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1632379870205{background-image: url(https:\/\/www.nzzone.ch\/wp-content\/uploads\/2021\/01\/bitmap.jpg?id=28) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”100px”][vc_empty_space height=”100px”][\/vc_column][\/vc_row][vc_row][vc_column width=”11\/12″][vc_column_text]<\/p>\n

Attracting investors through content and quality media<\/strong><\/h1>\n

[\/vc_column_text][vc_column_text]SwissShrimp<\/a> wanted to take the next step in its development, completing the start-up phase and moving into a grow-up phase which was associated with an increase in the share capital. With credibility in mind, they decided to adopt a sponsored content approach with NZZone to draw the attention of an affluent target group to the project. And, as the following article shows, this approach proved to be a great success.[\/vc_column_text][vc_single_image image=”13913″ img_size=”full” onclick=”link_image”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/5″][\/vc_column][vc_column width=”2\/3″][vc_separator color=”custom” align=”align_left” el_width=”10″ accent_color=”#a36552″][vc_column_text]Sustainable shrimp production<\/strong><\/p>\n

The company operates Europe\u2019s largest and most modern shrimp farm in Rheinfelden. The demand for sustainably and locally produced shrimp in Switzerland is high. Production capacities had to be expanded to meet the increased demand, and an increase in the share capital was sought to finance this next step. The company focussed in particular on private individuals with an interest in sustainable impact investments. The minimum investment per buyer was CHF 8 000.[\/vc_column_text][vc_empty_space][vc_column_text]The shared approach<\/strong><\/p>\n

The acquisition of new customers is considered one of the supreme disciplines in marketing. Even more so is a private investment in a start-up that is only known to industry experts and insiders. Therefore we agreed with the client that the share issue they wanted to make needed an in-depth explanation which had to be told convincingly and credibly. What could be better than content-driven advertising in the premium environment or what we call sponsored content at NZZone? This advertising format in the \u00ablook & feel\u00bb of our carrier media combines high-quality content from NZZ Content Creation with the considerable credibility of our quality media.[\/vc_column_text][vc_btn title=”To the article” style=”gradient-custom” gradient_custom_color_1=”#a36552″ gradient_custom_color_2=”#a36552″ shape=”round” size=”sm” i_align=”right” i_icon_fontawesome=”fas fa-angle-right” add_icon=”true” link=”url:https%3A%2F%2Fwww.nzzone.ch%2Fwp-content%2Fuploads%2F2022%2F03%2FSeite_26_NZZ_am_Sonntag_2022-02-06.pdf|title:Sponsored%20Content%20SwissShrimp|target:_blank|”][vc_empty_space height=”10px”][vc_column_text]The content of the approach focussed on the development of SwissShrimp and its sustainable approach which runs like a continuous thread through its daily activities. In particular, the advantages over imported products could be plausibly demonstrated. The article gave readers a convincing insight into SwissShrimp’s successful model.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1635933779688{background-color: #a36552 !important;}”][vc_column width=”5\/12″][vc_single_image image=”13622″ img_size=”large”][\/vc_column][vc_column width=”6\/12″][vc_column_text]\u00abThe sponsored content option was ideal for publicising our share capital increase. By outsourcing the entire concept (image, text, and layout) to a journalist from NZZ Content Creation, the result was an article that was relevant, authentic, and informative, all at the same time.<\/em> Thanks to this publication, we were able to place shares with a total value of over one million Swiss francs with Swiss retail investors.\u00bb <\/em><\/span><\/p>\n

Rafael Waber, CEO and Marketing Director of SwissShrimp AG<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/5″][\/vc_column][vc_column width=”2\/3″][vc_column_text]Success and classification<\/strong><\/p>\n

In a nutshell, the success was overwhelming! SwissShrimp was able to sell shares with a total value of over one million Swiss francs to Swiss retail investors. The chosen approach of relying on content-driven advertising clearly paid off. Particularly worth mentioning in this context is our affluent readership. Around 48% of \u00abNZZ am Sonntag\u00bb readers have a gross monthly household income of CHF 10 000 or more, which is significantly higher than among the general population where the corresponding statistic is approximately 27% (source: MACH, basis 2021-2). This is also reflected in the NZZ Managers\u2019 Study, which was produced in collaboration with WEMF AG f\u00fcr Werbemedienforschung. The executives among the readers of \u00abNZZ am Sonntag\u00bb occupy the leading positions among people intending to invest in shares, investment funds and ETF (source: NZZ Manager\u2019s Study 2021, German-speaking Switzerland (basis: 591,000), BRS Print + E-Paper). Although the focus was on private investors, our B2B portal KMU_today played an important role. The interest in the article was widespread and achieved over 3 800 article views.[\/vc_column_text][vc_empty_space][vc_column_text]Summary of methods employed:<\/strong><\/p>\n