[vc_row full_width=”stretch_row” css=”.vc_custom_1613550599941{background-image: url(https:\/\/www.nzzone.ch\/wp-content\/uploads\/2021\/01\/bitmap.jpg?id=28) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”100px”][vc_empty_space height=”100px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n
[\/vc_column_text][vc_column_text]This study covers managers\u2019 media use behaviour and their professional environment.[\/vc_column_text][vc_single_image image=”1200″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/5″][\/vc_column][vc_column width=”2\/3″][vc_separator color=”custom” align=”align_left” el_width=”10″ accent_color=”#a36552″][vc_column_text]The \u00abpenetration\u00bb of the titles under review is not the prime focus. Instead, the study concentrates on qualitative aspects such as title quality and target group information.<\/p>\n
Unlike the earlier WEMF study \u00abMA Leader\u00bb, this is a new ad hoc study conducted by WEMF and specifically undertaken in collaboration with the NZZ. For reasons of methodology, the results are not comparable with \u00abMA Leader\u00bb findings.<\/p>\n
For further information, please contact Adrian N\u00e4f (adrian.naef@nzz.ch, Business<\/a>), Business Director NZZone. You can get a first glimpse of the results of the study here<\/a>.[\/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner width=”2\/3″]