{"id":20841,"date":"2023-06-15T10:33:29","date_gmt":"2023-06-15T08:33:29","guid":{"rendered":"https:\/\/www.nzzone.ch\/content-driven-advertising-now-also-in-french-and-italian\/"},"modified":"2023-08-28T10:53:25","modified_gmt":"2023-08-28T08:53:25","slug":"content-driven-advertising-now-also-in-french-and-italian","status":"publish","type":"post","link":"https:\/\/www.nzzone.ch\/en\/content-driven-advertising-now-also-in-french-and-italian\/","title":{"rendered":"Content-driven advertising now also in French and Italian"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1613550599941{background-image: url(https:\/\/www.nzzone.ch\/wp-content\/uploads\/2021\/01\/bitmap.jpg?id=28) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;11\/12&#8243;][vc_column_text]<\/p>\n<h1>Content-driven advertising now also in French and Italian<\/h1>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"font-weight: 400;\">First in Switzerland: Sponsored Content in the print titles of the NZZ becomes Contenu Partenaire in \u00abLe Temps\u00bb and Contenuto Sponsorizzato in \u00abCorriere del Ticino\u00bb &#8211; digitally extended on the news portals of the three media houses and augmented with online advertising.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;20791&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/5&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;10&#8243; accent_color=&#8221;#a36552&#8243;][vc_column_text]<br \/>\nAdvertisers and consumers have been accustomed to Sponsored Content in the titles and on the portals of the NZZ for almost seven years. Conclusion:\u00a0<a href=\"https:\/\/www.nzzone.ch\/en\/native-advertising-find-the-differences\/\" target=\"_blank\" rel=\"noopener\">content-driven advertising<\/a>\u00a0 in the \u00ablook &amp; feel\u00bb of our carrier media is in demand &#8211; <a href=\"https:\/\/www.nzzone.ch\/en\/this-is-what-sponsored-content-is-all-about-a-few-examples\/\" target=\"_blank\" rel=\"noopener\">more than 100 versions<\/a> of this type of advertising established per year by NZZ Content Creation substantiate this claim.<\/p>\n<p>Thanks to the strategic partnership between the NZZ Group and the publishers of \u00abLe Temps\u00bb and \u00abCorriere del Ticino\u00bb, we can now also offer these cross-media formats in French as well as Italian in versions identical to the those already familiar to our German-speaking clientele.<br \/>\n[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p style=\"font-weight: 400;\"><strong>Produce once, benefit from three languages \u2013 all in a single package<\/strong><\/p>\n<p>The production advantage for clients via NZZone: The journalistic work is produced once, professionally translated twice, published in German, French and Italian and distributed nationally via six channels. The trilingual all-round carefree package can, of course, also be customised.<\/p>\n<p>What an implementation of this kind looks like can be seen in the <a href=\"https:\/\/issuu.com\/nzzcontentsolutions\/stacks\/153e289700aa4511afa2520306f5feaf\" target=\"_blank\" rel=\"noopener\">examples at issuu.com<\/a> created on behalf of Raiffeisen. The link to the corresponding online version can be found in the \u00abAbout\u00bb section of the related print version. And the PDFs we have on file can be downloaded free of charge.<br \/>\n[\/vc_column_text][vc_empty_space][vc_column_text]<br \/>\n<strong>Contenu Partenaire aka Contenuto Sponsorizzato<\/strong><\/p>\n<p>Customers interested in content-driven advertising in three languages should contact their key account manager from the <a href=\"https:\/\/www.nzzone.ch\/en\/company\/team\/#sales&amp;telesales\" target=\"_blank\" rel=\"noopener\">NZZone sales team<\/a> immediately to create Sponsored Content aka Contenu Partenaire (\u00abLe Temps\u00bb) aka Contenuto Sponsorizzato (\u00abCorriere del Ticino\u00bb) with NZZ Content Creation.<br \/>\n[\/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;21431&#8243; img_size=&#8221;medium&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]Norman Bandi<br \/>\nHead of NZZ Content Creation<\/p>\n<p>+41 44 258 13 21<br \/>\n<a href=\"mailto:norman.bandi@nzzone.ch\">norman.bandi@nzzone.ch<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benefit from our trilingual all-round package for Sponsored Content.<\/p>\n","protected":false},"author":9,"featured_media":20788,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[74],"tags":[],"class_list":["post-20841","post","type-post","status-publish","format-standard","hentry","category-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sponsored Content in three languages \u2013 NZZone<\/title>\n<meta name=\"description\" content=\"Thanks to the 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