{"id":22634,"date":"2023-10-05T14:47:07","date_gmt":"2023-10-05T12:47:07","guid":{"rendered":"https:\/\/www.nzzone.ch\/nzz-enjoys-enthusiastic-loyalty-among-its-readers\/"},"modified":"2023-10-05T14:55:21","modified_gmt":"2023-10-05T12:55:21","slug":"nzz-enjoys-enthusiastic-loyalty-among-its-readers","status":"publish","type":"post","link":"https:\/\/www.nzzone.ch\/en\/nzz-enjoys-enthusiastic-loyalty-among-its-readers\/","title":{"rendered":"NZZ enjoys enthusiastic loyalty among its readers"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1613550599941{background-image: url(https:\/\/www.nzzone.ch\/wp-content\/uploads\/2021\/01\/bitmap.jpg?id=28) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;11\/12&#8243;][vc_column_text]<\/p>\n<h1>NZZ enjoys enthusiastic loyalty among its readers<\/h1>\n<p>[\/vc_column_text][vc_column_text]<br \/>\nWEMF AG f\u00fcr Werbemedienforschung <em>(Switzerland\u2019s premium organisation for advertising media research<\/em>) has published <a href=\"https:\/\/www.nzzone.ch\/wp-content\/uploads\/2023\/10\/2023-2-Total-Schweiz.pdf\" target=\"_blank\" rel=\"noopener\">its latest findings<\/a> on newspaper and magazine readership. Viewed overall, the NZZ reaches 243 000 readers and the \u00abNZZ am Sonntag\u00bb 343 000 readers in both German and French-speaking Switzerland. The current figures show that the trend of recent years has continued and that the print versions of the NZZ Group\u2019s newspapers are perceived by their readers as a pre-eminent medium of Switzerland.<br \/>\n[\/vc_column_text][vc_single_image image=&#8221;22517&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/5&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;10&#8243; accent_color=&#8221;#a36552&#8243;][vc_column_text]The findings of the MACH Basic 2023-2 study undertaken by WEMF are based on approximately 30 000 interviews conducted between April 2021 and March 2023. The study maps the reach of the media it surveyed and also includes, among other things, information on the readership\u2019s interests and inclinations.[\/vc_column_text][vc_empty_space][vc_column_text]The NZZ Group\u2019s newspapers are not only highly valued by readers, but also closely scrutinised. In the \u00abSunday Press\u00bb category, no other newspaper is read for longer than the \u00abNZZ am Sonntag\u00bb, with readers spending an average of 51,3 minutes with it. And in the \u00abDaily Press\u00bb category, the average \u00abNeue Z\u00fcrcher Zeitung\u00bb reader devotes 42,3 minutes to the NZZ &#8211; longer than readers of any other newspaper.[\/vc_column_text][vc_empty_space][vc_column_text]The survey also highlights the fact that the readers of both titles are characterised by above-average education, high income and significant purchasing power. In the \u00abDaily Press\u00bb and the \u00abSunday Press\u00bb categories, the NZZ and the \u00abNZZ am Sonntag\u00bb are the newspapers of choice among readers with total assets of CHF 1 million and more.[\/vc_column_text][vc_empty_space][vc_column_text]The readership of the \u00abNeue Z\u00fcrcher Zeitung\u00bb and the \u00abNZZ am Sonntag\u00bb also admits to a willingness to spend CHF 5 000 or more on watches and jewellery. Their holiday budgets also exceed a spend of CHF 15 000 per year. According to the study, readers of the NZZ and the \u00abNZZ am Sonntag\u00bb exhibit the greatest interest in art and culture as well as stock market-related topics, investments and financial markets.[\/vc_column_text][vc_empty_space][vc_column_text]Adrian N\u00e4f, Business Director of NZZone, is delighted with the results of the study: \u00abThanks to the information on interests and inclinations, we know that our readers have an above-average disposition to buy, are interested in top-of-the-range watches, jewellery and holidays as well as in financial matters. This enables us to offer our advertising partners an ideal platform so that they can position their message in a prosperous environment populated by their target audience.\u00bb[\/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]NZZ Corporate Communications<\/p>\n<p><span style=\"font-weight: 400;\">+41 44 258 17 72<br \/>\n<a href=\"mailto:unternehmenskommunikation@nzz.ch\">unternehmenskommunikation@nzz.ch<\/a><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest WEMF AG figures are here.<\/p>\n","protected":false},"author":9,"featured_media":22518,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[74],"tags":[],"class_list":["post-22634","post","type-post","status-publish","format-standard","hentry","category-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The latest WEMF AG figures are here \u2013 NZZone<\/title>\n<meta name=\"description\" content=\"The findings show that NZZ products continue to be viewed as an important voice in Switzerland. 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