{"id":29097,"date":"2024-07-26T11:45:13","date_gmt":"2024-07-26T09:45:13","guid":{"rendered":"https:\/\/www.nzzone.ch\/nzz-study-on-private-wealth-management\/"},"modified":"2024-07-26T12:21:22","modified_gmt":"2024-07-26T10:21:22","slug":"nzz-study-on-private-wealth-management","status":"publish","type":"post","link":"https:\/\/www.nzzone.ch\/en\/nzz-study-on-private-wealth-management\/","title":{"rendered":"NZZ Study on private wealth management"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1613550599941{background-image: url(https:\/\/www.nzzone.ch\/wp-content\/uploads\/2021\/01\/bitmap.jpg?id=28) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;11\/12&#8243;][vc_column_text]<\/p>\n<h1>More attention for your wealth management in the NZZ<\/h1>\n<p>[\/vc_column_text][vc_column_text]The current study on the attractiveness of private wealth management offers valuable insights into the differences between regular NZZ readers and other target groups.[\/vc_column_text][vc_single_image image=&#8221;29002&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;9\/12&#8243;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;10&#8243; accent_color=&#8221;#a36552&#8243;][vc_column_text]Working with our client Swiss Life Wealth Managers, the perception of various providers in the wealth management sector was analysed in terms of awareness, image and preferred advertising channels. A comparison also shows that regular readers of NZZ titles are much more familiar with the subject of wealth management than occasional NZZ readers. In general, NZZ readers rate wealth-related advertising by financial institutions in newspapers and magazines much more favourably.<\/p>\n<p>The findings from the study provide financial institutions with valuable pointers for their strategic orientation and a targeted approach to customers. You can download the PDF (in German) with the detailed results free of charge below.[\/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_raw_html]JTNDc2NyaXB0JTIwY2hhcnNldCUzRCUyMnV0Zi04JTIyJTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTIwc3JjJTNEJTIyJTJGJTJGanMtZXUxLmhzZm9ybXMubmV0JTJGZm9ybXMlMkZlbWJlZCUyRnYyLmpzJTIyJTNFJTNDJTJGc2NyaXB0JTNFJTBBJTNDc2NyaXB0JTNFJTBBJTIwJTIwaGJzcHQuZm9ybXMuY3JlYXRlJTI4JTdCJTBBJTIwJTIwJTIwJTIwcmVnaW9uJTNBJTIwJTIyZXUxJTIyJTJDJTBBJTIwJTIwJTIwJTIwcG9ydGFsSWQlM0ElMjAlMjIxNDQzMTU2MzUlMjIlMkMlMEElMjAlMjAlMjAlMjBmb3JtSWQlM0ElMjAlMjIzYjExM2YxOS0xNGEwLTQzNzYtOGFkNS0xM2Y5NDAzM2M2NDklMjIlMEElMjAlMjAlN0QlMjklM0IlMEElM0MlMkZzY3JpcHQlM0U=[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Download the current study as a PDF. It offers valuable pointers for a targeted approach.<\/p>\n","protected":false},"author":9,"featured_media":29121,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-29097","post","type-post","status-publish","format-standard","hentry","category-studies-222"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Latest study on private wealth management \u2013 NZZone<\/title>\n<meta name=\"description\" content=\"Download the latest study now free of charge. The study provides valuable pointers for a targeted communication strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nzzone.ch\/en\/nzz-study-on-private-wealth-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Latest study on private wealth management \u2013 NZZone\" \/>\n<meta property=\"og:description\" content=\"Download the latest study now free of charge. The study provides valuable pointers for a targeted communication strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nzzone.ch\/en\/nzz-study-on-private-wealth-management\/\" \/>\n<meta property=\"og:site_name\" content=\"NZZone\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-26T09:45:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-26T10:21:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nzzone.ch\/wp-content\/uploads\/2024\/07\/Vermoegensverwaltung-Studie-NZZone-EN.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Mullis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Mullis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nzzone.ch\/en\/nzz-study-on-private-wealth-management\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nzzone.ch\/en\/nzz-study-on-private-wealth-management\/\"},\"author\":{\"name\":\"Laura Mullis\",\"@id\":\"https:\/\/www.nzzone.ch\/#\/schema\/person\/8eeedecce5fb06fd7897f2b77b2dfebe\"},\"headline\":\"NZZ Study on private wealth management\",\"datePublished\":\"2024-07-26T09:45:13+00:00\",\"dateModified\":\"2024-07-26T10:21:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nzzone.ch\/en\/nzz-study-on-private-wealth-management\/\"},\"wordCount\":330,\"publisher\":{\"@id\":\"https:\/\/www.nzzone.ch\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nzzone.ch\/en\/nzz-study-on-private-wealth-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nzzone.ch\/wp-content\/uploads\/2024\/07\/Vermoegensverwaltung-Studie-NZZone-EN.png\",\"articleSection\":[\"Studies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nzzone.ch\/en\/nzz-study-on-private-wealth-management\/\",\"url\":\"https:\/\/www.nzzone.ch\/en\/nzz-study-on-private-wealth-management\/\",\"name\":\"Latest study on private wealth management \u2013 NZZone\",\"isPartOf\":{\"@id\":\"https:\/\/www.nzzone.ch\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nzzone.ch\/en\/nzz-study-on-private-wealth-management\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nzzone.ch\/en\/nzz-study-on-private-wealth-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nzzone.ch\/wp-content\/uploads\/2024\/07\/Vermoegensverwaltung-Studie-NZZone-EN.png\",\"datePublished\":\"2024-07-26T09:45:13+00:00\",\"dateModified\":\"2024-07-26T10:21:22+00:00\",\"description\":\"Download the latest study now free of charge. 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