{"id":37144,"date":"2026-03-04T15:48:35","date_gmt":"2026-03-04T14:48:35","guid":{"rendered":"https:\/\/www.nzzone.ch\/nzz-story-lab-greater-reach-greater-emotion-your-paid-content-becomes-multimedia\/"},"modified":"2026-03-04T15:52:54","modified_gmt":"2026-03-04T14:52:54","slug":"nzz-story-lab-greater-reach-greater-emotion-your-paid-content-becomes-multimedia","status":"publish","type":"post","link":"https:\/\/www.nzzone.ch\/en\/nzz-story-lab-greater-reach-greater-emotion-your-paid-content-becomes-multimedia\/","title":{"rendered":"NZZ Story Lab \u2013 Greater reach, greater emotion: your paid content becomes multimedia."},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1637848435695{background-image: url(https:\/\/www.nzzone.ch\/wp-content\/uploads\/2021\/01\/bitmap.jpg?id=28) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;11\/12&#8243;][vc_column_text]<\/p>\n<h1>Fancy a bit more? Then try our visual storytelling!<\/h1>\n<p>[\/vc_column_text][vc_column_text]Greater reach, greater emotion: your paid content becomes multimedia. That\u2019s what NZZ Story Lab stands for \u2013 not only for classic formats such as print and digital, but also for video productions, visualisations and reach via social media.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/5&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;10&#8243; accent_color=&#8221;#a36552&#8243;][vc_column_text]<\/p>\n<p data-start=\"0\" data-end=\"60\">Do you remember the short preview we shared a few weeks ago?<br \/>\nNZZone is taking content-led advertising to the next level with the launch of <a href=\"https:\/\/www.nzzstorylab.ch\/en-ch\" target=\"_blank\" rel=\"noopener\">NZZ Story Lab.<\/a> Our multimedia specialist for journalistic storytelling to NZZ standards produces relevant content across every dimension and at every scale \u2013 from print and online to video and visuals, social media and events.<\/p>\n<p>Now we\u2019re turning concept and creation into action: we\u2019re expanding our mix-and-match paid-content portfolio with smart new elements that showcase your messages even more powerfully. Alongside our proven print and digital formats and our exclusive events, we\u2019re taking the next step towards visual storytelling and telling your story in a truly multimedia way.<\/p>\n<p><strong>Curtain up for video<\/strong>[\/vc_column_text][vc_single_image image=&#8221;37096&#8243; img_size=&#8221;medium&#8221;][vc_empty_space][vc_column_text]<span style=\"font-weight: 400;\">Moving images are the language of the present. From now on, we offer three tailor-made video formats that meet your audience exactly where they\u2019re watching:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Story Clip: Authentic documentary-style storytelling in the form of a short report \u2013 close, immediate and real.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spotlight: Cinematic staging that brings your brand to life on an emotional level.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Host Video: Informative and professional in a studio setting, presented by a host.<\/span><\/li>\n<\/ul>\n<p>With our journalistic video formats, we set stories in motion. Whether 16:9 or 9:16 \u2013 we know the drill.<\/p>\n<p><strong>More than just a post<\/strong>[\/vc_column_text][vc_single_image image=&#8221;37103&#8243; img_size=&#8221;medium&#8221;][vc_empty_space][vc_column_text]We don\u2019t just integrate your videos seamlessly into your digital sponsored content on our websites \u2013 we now also distribute them organically as reels across the social media channels of our media brands.<\/p>\n<p>And it even works without moving images: we visualise your articles and tell them as carousel posts. Either way, you land directly in the feeds of our followers and benefit from additional reach.<\/p>\n<p><strong>Visuals create interaction<\/strong>[\/vc_column_text][vc_single_image image=&#8221;37106&#8243; img_size=&#8221;medium&#8221;][vc_empty_space][vc_column_text]In addition, we bring your content to life with interactive elements and animated graphics. Our visual formats \u2013 data-driven and visually enriched \u2013 shine primarily in the digital space, while also adding fresh, modern accents to our printed titles.<\/p>\n<p><strong>Your benefits at a glance<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Credibility and relevance: You benefit from our high-quality journalism \u2013 told in a multimedia way.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Premium audience segments: We bring your stories to a first-class readership across all regions of the country.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Multimedia and scalable: We tell your story across different channels and in multiple languages.<\/li>\n<\/ul>\n<p>So, what do you think: fancy a little more? Interested in adding a touch of fresh momentum from <a href=\"https:\/\/www.nzzstorylab.ch\/en-ch\" target=\"_blank\" rel=\"noopener\">NZZ Story Lab<\/a> to your communications? Then try our visual storytelling and get in touch with us for a no-obligation conversation \u2013 we\u2019ll be happy to put together a concrete, tailor-made proposal that fits your goals perfectly.[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;21423&#8243; img_size=&#8221;medium&#8221;][vc_column_text]Adrian N\u00e4f<br \/>\nBusiness Director<\/p>\n<p>+41 44 258 13 69<br \/>\n<a href=\"mailto:adrian.naef@nzzone.ch\">adrian.naef@nzzone.ch<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"templatera_shortcode\"><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1614935593480 vc_row-has-fill\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-1\/5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>Newsletter registration<\/h3>\n<p>With the NZZone newsletter we regularly inform you about our activities and news.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<style>.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-69e8cdcf73a7d:hover{color: #ffffff;background-color: #a36552;border: none;background-position: 100% 0;}<\/style><style>.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-69e8cdcf73a7d{color: #ffffff;border: none;background-color: #a36552;background-image: -webkit-linear-gradient(left, #a36552 0%, #a36552 50%,#a36552 100%);background-image: linear-gradient(to right, #a36552 0%, #a36552 50%,#a36552 100%);-webkit-transition: all .2s ease-in-out;transition: all .2s ease-in-out;background-size: 200% 100%;}<\/style><div class=\"vc_btn3-container vc_btn3-inline\" ><a data-vc-gradient-1=\"#a36552\" data-vc-gradient-2=\"#a36552\" class=\"vc_general vc_btn3 vc_btn3-size-sm vc_btn3-shape-round vc_btn3-style-gradient-custom vc_btn3-icon-right vc_btn-gradient-btn-69e8cdcf73a7d\" href=\"\/en\/newsletter\/\" title=\"Newsletter\" target=\"_blank\" rel=\"nofollow\">To the registration <i class=\"vc_btn3-icon fas fa-angle-right\"><\/i><\/a><\/div><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now we get down to brass tacks with the concept and creation.<\/p>\n","protected":false},"author":15,"featured_media":37097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[74],"tags":[],"class_list":["post-37144","post","type-post","status-publish","format-standard","hentry","category-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Multimedia storytelling for your paid content \u2013 NZZone<\/title>\n<meta name=\"description\" content=\"Video, visuals, social media: NZZ Story Lab tells your brand\u2019s story in multimedia formats and brings it to the NZZ\u2019s premium audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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