{"id":5760,"date":"2021-05-03T16:26:05","date_gmt":"2021-05-03T14:26:05","guid":{"rendered":"https:\/\/www.nzzone.ch\/check-out-our-offer-filter\/"},"modified":"2023-08-28T14:10:55","modified_gmt":"2023-08-28T12:10:55","slug":"offer-filter","status":"publish","type":"post","link":"https:\/\/www.nzzone.ch\/en\/offer-filter\/","title":{"rendered":"Check out our offer filter"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1613550599941{background-image: url(https:\/\/www.nzzone.ch\/wp-content\/uploads\/2021\/01\/bitmap.jpg?id=28) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h1>Check out our exclusive offer filter on nzz.ch<\/h1>\n<p>[\/vc_column_text][vc_column_text]I am happy to take over the baton from Adi and today will say something about the basic idea behind our freely combinable offer filter and the added value it can contribute. In a nutshell: Individualisation and focus on the customer.[\/vc_column_text][vc_single_image image=&#8221;5753&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/5&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;10&#8243; accent_color=&#8221;#a36552&#8243;][vc_column_text]Strong brands are important &#8211; also in the media world. They create trust and security, provide orientation and are pivotal when the decision is taken whether a potential advertising client finally selects our newspapers and magazines or digital products as a setting for what he has to offer. We are without doubt in the happy position of having these powerful brands in the premium segment &#8211; and are very proud of this.<\/p>\n<p>But we are also well aware that this is not sufficient in itself. We find it much more important that we create offers and combine products which cater for the widest possible variety of customer needs and, while exhibiting a certain degree of standardisation, always offer sufficient leeway for customisation and combinations. Because: What isn\u2019t suitable is made suitable &#8211; that\u2019s part of a premium service.<\/p>\n<p>Just as we understand our exclusive <a href=\"https:\/\/www.nzzone.ch\/en\/offering\/\">offer filter<\/a> we ourselves have developed. You decide which genres and segments interest you. As well as print, our repertoire includes digital, events and sponsoring, of course. In the standardised and\/or content-driven types of advertising we now make a distinction between the three formats of Classic, Content and Classified.[\/vc_column_text][vc_column_text]A further point is that you decide whether you want to receive an initial quick insight into our advertising formats or whether you already have a firm idea that you want to use the next edition of our podcast \u00abNZZ Akzent\u00bb as a stage for your products. The same procedure applies to the target group: Who, if not the customer himself, knows best who he wants to reach in his campaign.<\/p>\n<p>And finally: Out of all the hits on our offer filter you can select whichever ones interest you and then click on those. The next step is for you to tell us the selection you have made and we will then prepare a customised offer for you. Let us know whether you would like us to contact you by e-mail or by phone to discuss the matter further.<\/p>\n<p>Enjoy \u201cdoing your own thing\u201d in this playground! Let you mind run free and don\u2019t hesitate to <a href=\"https:\/\/www.nzzone.ch\/en\/contact\/\">contact<\/a> us if you have any questions or are looking for new ideas.<\/p>\n<p>On behalf of the entire NZZone crew[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;19351&#8243; img_size=&#8221;medium&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]Marc Bolliger<\/p>\n<p>Project Manager Business Development NZZone[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the basic idea and added value of our freely combinable offer filter? In a nutshell: Individualisation and focus on the customer.<\/p>\n","protected":false},"author":9,"featured_media":5754,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[74],"tags":[],"class_list":["post-5760","post","type-post","status-publish","format-standard","hentry","category-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our offer filter covers your needs \u2013 NZZone<\/title>\n<meta name=\"description\" content=\"Whether print, digital, events or sponsoring: with this filter, you decide which genres or segments are interesting. 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