{"id":9745,"date":"2021-07-21T14:24:53","date_gmt":"2021-07-21T12:24:53","guid":{"rendered":"https:\/\/www.nzzone.ch\/?p=9745"},"modified":"2023-08-28T14:15:12","modified_gmt":"2023-08-28T12:15:12","slug":"nzz-managers-survey-reach-decision-makers-with-even-greater-precision","status":"publish","type":"post","link":"https:\/\/www.nzzone.ch\/en\/nzz-managers-survey-reach-decision-makers-with-even-greater-precision\/","title":{"rendered":"\u00abNZZ Managers Survey\u00bb: Reach decision-makers with even greater precision"},"content":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1613550599941{background-image: url(https:\/\/www.nzzone.ch\/wp-content\/uploads\/2021\/01\/bitmap.jpg?id=28) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”100px”][vc_empty_space height=”100px”][\/vc_column][\/vc_row][vc_row][vc_column width=”11\/12″][vc_column_text]<\/p>\n

\u00abNZZ Managers Survey\u00bb: Reach decision-makers with even greater precision<\/h1>\n

[\/vc_column_text][vc_column_text]How do managers use the media, what is their purchasing power or consumer behaviour?
\nYou will find answers to these questions in the latest survey compiled by WEMF AG for Advertising Media Research on behalf of NZZ[\/vc_column_text][vc_single_image image=”9568″ img_size=”full”][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/5″][\/vc_column][vc_column width=”2\/3″][vc_separator color=”custom” align=”align_left” el_width=”10″ accent_color=”#a36552″][vc_column_text]Representative study by WEMF<\/strong><\/p>\n

The \u00abNZZ Managers Survey\u00bb which WEMF AG for Advertising Media Research compiled on behalf of NZZ is neutral and provides information about eleven Swiss media titles. In the course of the survey 2089 managers with an annual income of over Fr. 100,001 were interviewed in German-speaking Switzerland.\u00a0 The questionnaire is similar to the one used in the earlier \u00abMA Leader\u00bb survey[\/vc_column_text][vc_empty_space][vc_column_text]Why \u00abonly\u00bb managers?<\/strong><\/p>\n

Decision-makers are a target group that is difficult to access and information on their consumer behaviour or social demographics is almost completely lacking. We therefore made it our job to build a picture of how they react to information on financial matters, property or consumption in general, and to structure this information. With this information to hand, campaigns in the B2B segment in particular can be positioned so much more precision – and with the minimum possible scatter loss.[\/vc_column_text][vc_empty_space][vc_column_text]NZZ is a leader in the premium segment<\/strong><\/p>\n

There can be no dispute that our media are a watchword for all that\u2019s best in quality journalism. We are therefore delighted by the excellent outcome for the \u00abNeue Z\u00fcrcher Zeitung\u00bb and the \u00abNZZ am Sonntag\u00bb in the survey.
\nThis confirms our figures in earlier surveys of the premium segment readership.<\/p>\n

64,000 managers, or just under one third of the readers of the \u00abNeue Z\u00fcrcher Zeitung\u00bb, belong to the leaders\u2019 group. The corresponding figure for the \u00abNZZ am Sonntag\u00bb is as high as 82,000 or almost a quarter: this proportion is the highest of all the Sunday titles.<\/p>\n

The thousand reader price per decision-maker is Fr. 88 for the \u00abNeue Z\u00fcrcher Zeitung\u00bb and Fr. 145 for the \u00abNZZ am Sonntag\u00bb. Our media therefore offer extremely attractive conditions for reaching this target group.[\/vc_column_text][vc_single_image image=”9716″ img_size=”full”][vc_column_text]\u00abThis survey convincingly demonstrates that anyone wanting to position their message in a dependable environment and address an exceedingly affluent and attractive pubic has come to the right place when they step through our door\u00bb, stated Adrian N\u00e4f, Business Director NZZone, in a recent interview<\/a> with persoenlich.com[\/vc_column_text][vc_column_text]The latest \u00abNZZ Managers Survey\u00bb is ready.<\/strong><\/p>\n

Our booklet sets out the most important findings in diagram form with explanations that are precise and to the point. Click here<\/a> to download the booklet.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_single_image image=”19405″ img_size=”medium”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]Stefanie Hitz
\nMarketing Manager
\nStrategy & Research[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

How do managers use the media, what is their purchasing power or consumer behaviour?
\nYou will find answers to these questions in the latest survey.<\/p>\n","protected":false},"author":9,"featured_media":9569,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[74],"tags":[],"class_list":["post-9745","post","type-post","status-publish","format-standard","hentry","category-blog-en"],"acf":[],"yoast_head":"\nFindings of the NZZ research study \u2013 NZZone<\/title>\n<meta name=\"description\" content=\"We have summarised the findings of the NZZ Managers\u2019 Survey for you. Our blog contains valuable insights. 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