{"id":12839,"date":"2022-01-12T17:06:48","date_gmt":"2022-01-12T16:06:48","guid":{"rendered":"https:\/\/www.nzzone.ch\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/"},"modified":"2023-08-28T14:08:11","modified_gmt":"2023-08-28T12:08:11","slug":"fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media","status":"publish","type":"post","link":"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/","title":{"rendered":"Fonctionnement du contenu sponsoris\u00e9"},"content":{"rendered":"<p>[vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1613550599941{background-image: url(https:\/\/www.nzzone.ch\/wp-content\/uploads\/2021\/01\/bitmap.jpg?id=28) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb11\/12&Prime;][vc_column_text]<\/p>\n<h1><strong>Fonctionnement du contenu sponsoris\u00e9 <\/strong>\u2013 quelques exemples cross-m\u00e9dia<\/h1>\n<p>[\/vc_column_text][vc_column_text]La publicit\u00e9 ax\u00e9e sur le contenu dans le \u00abLook &amp; Feel\u00bb de nos m\u00e9dias est tr\u00e8s demand\u00e9e ; plus de 100 r\u00e9alisations l\u2019ann\u00e9e derni\u00e8re plaident en sa faveur. L\u2019\u00e9quipe NZZ Content Creation a eu le privil\u00e8ge de prendre la plume pour, entre autres, les partenaires suivants.[\/vc_column_text][vc_single_image image=\u00a0\u00bb12850&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/12&Prime;][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/5&Prime;][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#a36552&Prime;][vc_column_text]Outre la <a href=\"https:\/\/www.nzzone.ch\/fr\/native-advertising-trouve-les-differences\/\" target=\"_blank\" rel=\"noopener\">Native Advertising<\/a> classique, NZZone propose, avec <a href=\"https:\/\/www.nzzone.ch\/fr\/donnees-medias\/#content6101sponsored-content\" target=\"_blank\" rel=\"noopener\">le Sponsored Content<\/a> une exclusivit\u00e9 cross-m\u00e9dia auto-cr\u00e9\u00e9e qui va plus loin en termes de contenu et de pr\u00e9sentation visuelles, mais qui respecte des <a href=\"https:\/\/www.nzz.ch\/information\/in-eigener-sache-nzz-richtlinien-fuer-native-advertising-ld.110998\" target=\"_blank\" rel=\"noopener\">r\u00e8gles claires<\/a>. Ce mat\u00e9riel publicitaire est cr\u00e9\u00e9 exclusivement par <a href=\"https:\/\/www.nzzone.ch\/fr\/company\/nzz-content-creation\/\" target=\"_blank\" rel=\"noopener\">NZZ Content Creation<\/a>, notre prestataire de services pour le storytelling journalistique. Voici quelques exemples que nous avons eu l\u2019avantage de mettre en \u0153uvre en 2021, tant en <a href=\"https:\/\/www.nzzone.ch\/fr\/offre\/sponsored-content-print\/\" target=\"_blank\" rel=\"noopener\">version imprim\u00e9e<\/a> qu\u2019en <a href=\"https:\/\/www.nzzone.ch\/fr\/offre\/sponsored-content-digital\/\" target=\"_blank\" rel=\"noopener\">version num\u00e9rique<\/a>.[\/vc_column_text][vc_empty_space][vc_column_text]<strong>Edelweiss Air: \u00abNZZ am Sonntag Magazin\u00bb et \u00abNZZ Bellevue\u00bb<\/strong><\/p>\n<p>Le message : \u00abDes temp\u00e9ratures douces, des temps de vol courts, un d\u00e9calage horaire quasi inexistant, la meilleure cuisine et un riche calendrier culturel et festif ne repr\u00e9sentent que quelques arguments en faveur des vacances \u00e0 Mad\u00e8re.\u00bb[\/vc_column_text][vc_single_image image=\u00a0\u00bb12856&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][vc_empty_space][vc_column_text]<strong>Schulthess\u00a0: \u00abNZZ am Sonntag\u00bb et nzz.ch<\/strong><\/p>\n<p>Le message : \u00abInondations catastrophiques, incendies de for\u00eat et s\u00e9cheresses : de nombreuses personnes dans le monde souffrent des cons\u00e9quences du changement climatique. Il faut agir. C\u2019est pourquoi Schulthess, un pionnier de la technologie de lavage, veut \u00e9galement se positionner en pionnier dans ce d\u00e9fi \u00e0 l\u2019\u00e9chelle mondiale \u2013 et produire sans incidence sur le climat d\u2019ici 2030.\u00bb[\/vc_column_text][vc_single_image image=\u00a0\u00bb12844&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][vc_empty_space][vc_column_text]<strong>ti&amp;m: \u00abNeue Z\u00fcrcher Zeitung\u00bb et nzz.ch<\/strong><\/p>\n<p>Le message :\u00ab La r\u00e9ussite des prestataires de services financiers se d\u00e9cide au niveau de l\u2019interface client, d\u00e9clare Thomas W\u00fcst. Le CEO de ti&amp;m, leader suisse de l\u2019informatique, est convaincu que l\u2019avenir de la banque est num\u00e9rique et doit \u00eatre fait sur mesure.\u00bb[\/vc_column_text][vc_single_image image=\u00a0\u00bb12847&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][vc_empty_space][vc_column_text]<strong>Valaisanne : \u00abNZZ am Sonntag\u00bb, nzz.ch et \u00abNZZ Bellevue\u00bb<\/strong><\/p>\n<p>Le message : \u00abAvec ses \u00e9ditions limit\u00e9es, la Brasserie Valaisanne pr\u00e9sente r\u00e9guli\u00e8rement des cr\u00e9ations extraordinaires qui ne r\u00e9ussissent que gr\u00e2ce \u00e0 beaucoup de savoir-faire, d\u2019esprit inventif et d\u2019enthousiasme \u2013 souvent en partenariat avec des producteurs r\u00e9gionaux.\u00bb[\/vc_column_text][vc_single_image image=\u00a0\u00bb12853&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][vc_empty_space][vc_column_text]Et comme il sied \u00e0 une <a href=\"https:\/\/www.nzzone.ch\/fr\/donnees-medias\/#content6101sponsored-content\" target=\"_blank\" rel=\"noopener\">offre cross-m\u00e9dia<\/a>, elle peut \u00eatre combin\u00e9e \u00e0 volont\u00e9. En <a href=\"https:\/\/www.nzzone.ch\/fr\/offre\/sponsored-content-print\/\" target=\"_blank\" rel=\"noopener\">version imprim\u00e9e<\/a>, les titres suivants sont disponibles au choix : Neue Z\u00fcrcher Zeitung, NZZ am Sonntag, NZZ am Sonntag Magazin, Z, NZZ Folio, NZZ Residence. <a href=\"https:\/\/www.nzzone.ch\/fr\/offre\/sponsored-content-digital\/\" target=\"_blank\" rel=\"noopener\">En version num\u00e9rique,<\/a> ce sont les canaux suivants : nzz.ch, NZZ Bellevue, KMU_today. Grand avantage: Les co\u00fbts de cr\u00e9ation de contenu ne sont encourus qu\u2019une seule fois, quel que soit le nombre de supports que vous combinez.<\/p>\n<p>Encore des questions? <a href=\"https:\/\/www.nzzone.ch\/fr\/contact\/\" target=\"_blank\" rel=\"noopener\">L\u2019\u00e9quipe de vente<\/a> se fera un plaisir de vous informer plus pr\u00e9cis\u00e9ment![\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/3&Prime;][vc_single_image image=\u00a0\u00bb21430&Prime; img_size=\u00a0\u00bbmedium\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3&Prime;][vc_column_text]Norman Bandi<br \/>\nHead of NZZ Content Creation<\/p>\n<p>+41 44 258 13 21<br \/>\n<a href=\"mailto:norman.bandi@nzzone.ch\">norman.bandi@nzzone.ch<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3&Prime;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous pr\u00e9sentons quatre cas de r\u00e9ussites de l\u2019ann\u00e9e derni\u00e8re, pour lesquels l&rsquo;\u00e9quipe de NZZ Content Creation a pu prendre la plume.<\/p>\n","protected":false},"author":9,"featured_media":12863,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[120],"tags":[],"class_list":["post-12839","post","type-post","status-publish","format-standard","hentry","category-success-stories-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fonctionnement du Sponsored Content \u2013 NZZone<\/title>\n<meta name=\"description\" content=\"La publicit\u00e9 ax\u00e9e sur le contenu a le vent en poupe. L\u2019\u00e9quipe NZZ Content Creation propose quelques exemples cross-m\u00e9dia dans notre blog. Clique ici.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fonctionnement du Sponsored Content \u2013 NZZone\" \/>\n<meta property=\"og:description\" content=\"La publicit\u00e9 ax\u00e9e sur le contenu a le vent en poupe. L\u2019\u00e9quipe NZZ Content Creation propose quelques exemples cross-m\u00e9dia dans notre blog. Clique ici.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/\" \/>\n<meta property=\"og:site_name\" content=\"NZZone\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-12T16:06:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-28T12:08:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nzzone.ch\/wp-content\/uploads\/2022\/01\/Sponsored-Content-Teaser.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1208\" \/>\n\t<meta property=\"og:image:height\" content=\"790\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Mullis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Mullis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/\"},\"author\":{\"name\":\"Laura Mullis\",\"@id\":\"https:\/\/www.nzzone.ch\/#\/schema\/person\/8eeedecce5fb06fd7897f2b77b2dfebe\"},\"headline\":\"Fonctionnement du contenu sponsoris\u00e9\",\"datePublished\":\"2022-01-12T16:06:48+00:00\",\"dateModified\":\"2023-08-28T12:08:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/\"},\"wordCount\":719,\"publisher\":{\"@id\":\"https:\/\/www.nzzone.ch\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nzzone.ch\/wp-content\/uploads\/2022\/01\/Sponsored-Content-Teaser.png\",\"articleSection\":[\"Success Stories\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/\",\"url\":\"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/\",\"name\":\"Fonctionnement du Sponsored Content \u2013 NZZone\",\"isPartOf\":{\"@id\":\"https:\/\/www.nzzone.ch\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nzzone.ch\/wp-content\/uploads\/2022\/01\/Sponsored-Content-Teaser.png\",\"datePublished\":\"2022-01-12T16:06:48+00:00\",\"dateModified\":\"2023-08-28T12:08:11+00:00\",\"description\":\"La publicit\u00e9 ax\u00e9e sur le contenu a le vent en poupe. L\u2019\u00e9quipe NZZ Content Creation propose quelques exemples cross-m\u00e9dia dans notre blog. Clique ici.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/#primaryimage\",\"url\":\"https:\/\/www.nzzone.ch\/wp-content\/uploads\/2022\/01\/Sponsored-Content-Teaser.png\",\"contentUrl\":\"https:\/\/www.nzzone.ch\/wp-content\/uploads\/2022\/01\/Sponsored-Content-Teaser.png\",\"width\":1208,\"height\":790},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.nzzone.ch\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fonctionnement du contenu sponsoris\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nzzone.ch\/#website\",\"url\":\"https:\/\/www.nzzone.ch\/\",\"name\":\"NZZone\",\"description\":\"premium \u2022 brand \u2022 advertising\",\"publisher\":{\"@id\":\"https:\/\/www.nzzone.ch\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nzzone.ch\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.nzzone.ch\/#organization\",\"name\":\"NZZone\",\"url\":\"https:\/\/www.nzzone.ch\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.nzzone.ch\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.nzzone.ch\/wp-content\/uploads\/2024\/01\/cropped-NZZ-one-Logo.png\",\"contentUrl\":\"https:\/\/www.nzzone.ch\/wp-content\/uploads\/2024\/01\/cropped-NZZ-one-Logo.png\",\"width\":492,\"height\":135,\"caption\":\"NZZone\"},\"image\":{\"@id\":\"https:\/\/www.nzzone.ch\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nzzone.ch\/#\/schema\/person\/8eeedecce5fb06fd7897f2b77b2dfebe\",\"name\":\"Laura Mullis\",\"url\":\"https:\/\/www.nzzone.ch\/fr\/author\/laura\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fonctionnement du Sponsored Content \u2013 NZZone","description":"La publicit\u00e9 ax\u00e9e sur le contenu a le vent en poupe. L\u2019\u00e9quipe NZZ Content Creation propose quelques exemples cross-m\u00e9dia dans notre blog. Clique ici.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/","og_locale":"fr_FR","og_type":"article","og_title":"Fonctionnement du Sponsored Content \u2013 NZZone","og_description":"La publicit\u00e9 ax\u00e9e sur le contenu a le vent en poupe. L\u2019\u00e9quipe NZZ Content Creation propose quelques exemples cross-m\u00e9dia dans notre blog. Clique ici.","og_url":"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/","og_site_name":"NZZone","article_published_time":"2022-01-12T16:06:48+00:00","article_modified_time":"2023-08-28T12:08:11+00:00","og_image":[{"width":1208,"height":790,"url":"https:\/\/www.nzzone.ch\/wp-content\/uploads\/2022\/01\/Sponsored-Content-Teaser.png","type":"image\/png"}],"author":"Laura Mullis","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Laura Mullis","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/#article","isPartOf":{"@id":"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/"},"author":{"name":"Laura Mullis","@id":"https:\/\/www.nzzone.ch\/#\/schema\/person\/8eeedecce5fb06fd7897f2b77b2dfebe"},"headline":"Fonctionnement du contenu sponsoris\u00e9","datePublished":"2022-01-12T16:06:48+00:00","dateModified":"2023-08-28T12:08:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/"},"wordCount":719,"publisher":{"@id":"https:\/\/www.nzzone.ch\/#organization"},"image":{"@id":"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nzzone.ch\/wp-content\/uploads\/2022\/01\/Sponsored-Content-Teaser.png","articleSection":["Success Stories"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/","url":"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/","name":"Fonctionnement du Sponsored Content \u2013 NZZone","isPartOf":{"@id":"https:\/\/www.nzzone.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/#primaryimage"},"image":{"@id":"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nzzone.ch\/wp-content\/uploads\/2022\/01\/Sponsored-Content-Teaser.png","datePublished":"2022-01-12T16:06:48+00:00","dateModified":"2023-08-28T12:08:11+00:00","description":"La publicit\u00e9 ax\u00e9e sur le contenu a le vent en poupe. L\u2019\u00e9quipe NZZ Content Creation propose quelques exemples cross-m\u00e9dia dans notre blog. Clique ici.","breadcrumb":{"@id":"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/#primaryimage","url":"https:\/\/www.nzzone.ch\/wp-content\/uploads\/2022\/01\/Sponsored-Content-Teaser.png","contentUrl":"https:\/\/www.nzzone.ch\/wp-content\/uploads\/2022\/01\/Sponsored-Content-Teaser.png","width":1208,"height":790},{"@type":"BreadcrumbList","@id":"https:\/\/www.nzzone.ch\/fr\/fonctionnement-du-contenu-sponsorise-quelques-exemples-cross-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.nzzone.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"Fonctionnement du contenu sponsoris\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/www.nzzone.ch\/#website","url":"https:\/\/www.nzzone.ch\/","name":"NZZone","description":"premium \u2022 brand \u2022 advertising","publisher":{"@id":"https:\/\/www.nzzone.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nzzone.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.nzzone.ch\/#organization","name":"NZZone","url":"https:\/\/www.nzzone.ch\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.nzzone.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.nzzone.ch\/wp-content\/uploads\/2024\/01\/cropped-NZZ-one-Logo.png","contentUrl":"https:\/\/www.nzzone.ch\/wp-content\/uploads\/2024\/01\/cropped-NZZ-one-Logo.png","width":492,"height":135,"caption":"NZZone"},"image":{"@id":"https:\/\/www.nzzone.ch\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.nzzone.ch\/#\/schema\/person\/8eeedecce5fb06fd7897f2b77b2dfebe","name":"Laura Mullis","url":"https:\/\/www.nzzone.ch\/fr\/author\/laura\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nzzone.ch\/fr\/wp-json\/wp\/v2\/posts\/12839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nzzone.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nzzone.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nzzone.ch\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nzzone.ch\/fr\/wp-json\/wp\/v2\/comments?post=12839"}],"version-history":[{"count":8,"href":"https:\/\/www.nzzone.ch\/fr\/wp-json\/wp\/v2\/posts\/12839\/revisions"}],"predecessor-version":[{"id":21647,"href":"https:\/\/www.nzzone.ch\/fr\/wp-json\/wp\/v2\/posts\/12839\/revisions\/21647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nzzone.ch\/fr\/wp-json\/wp\/v2\/media\/12863"}],"wp:attachment":[{"href":"https:\/\/www.nzzone.ch\/fr\/wp-json\/wp\/v2\/media?parent=12839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nzzone.ch\/fr\/wp-json\/wp\/v2\/categories?post=12839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nzzone.ch\/fr\/wp-json\/wp\/v2\/tags?post=12839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}