Classement de la qualit\u00e9 des m\u00e9dias 2022<\/strong><\/h1>\n[\/vc_column_text][vc_column_text]Dans le cadre du classement sur la qualit\u00e9 des m\u00e9dias, r\u00e9alis\u00e9 par\u00a0 l\u2019Association fondatrice pour la Qualit\u00e9 des M\u00e9dias en Suisse, 51 m\u00e9dias du pays ont \u00e9t\u00e9 examin\u00e9s. Lors de la quatri\u00e8me \u00e9dition de ce classement, la version imprim\u00e9e de la \u00abNeue Z\u00fcrcher Zeitung\u00bb arrive \u00e0 nouveau en<\/b> t\u00eate <\/b>de la cat\u00e9gorie des quotidiens et des journaux en ligne. La \u00abNZZ am Sonntag\u00bb occupe la deuxi\u00e8me place<\/b> dans le groupe des journaux et magazines du dimanche. Les deux titres figurent \u00e9galement en t\u00eate du classement des dix titres de presse les plus influents, qui favorisent la formation de l\u2019opinion sur des sujets politiques et \u00e9conomiques.[\/vc_column_text][vc_single_image image=\u00a0\u00bb16468″ img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/12″][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/5″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb el_width=\u00a0\u00bb10″ accent_color=\u00a0\u00bb#a36552″][vc_column_text]Dans l\u2019enqu\u00eate aupr\u00e8s de la population, la \u00abNeue Z\u00fcrcher Zeitung\u00bb affiche la valeur la plus \u00e9lev\u00e9e au sein de son segment et d\u00e9passe une nouvelle fois nettement son meilleur score de 2020. Selon le site Internet du classement de la qualit\u00e9 des m\u00e9dias, les r\u00e9sultats permettent de conclure que le public appr\u00e9cie manifestement les m\u00e9dias ayant une exigence de qualit\u00e9 claire pendant les ann\u00e9es de crise.[\/vc_column_text][vc_single_image image=\u00a0\u00bb16026″ img_size=\u00a0\u00bblarge\u00a0\u00bb][vc_empty_space][vc_column_text]<\/p>\n
La \u00abNZZ am Sonntag\u00bb obtient le meilleur r\u00e9sultat en mati\u00e8re de qualit\u00e9 des reportages et d\u00e9passe \u00e9galement son meilleur score personnel dans le classement g\u00e9n\u00e9ral. En termes de pertinence, de capacit\u00e9 et de professionnalisme, le titre n\u2019a jamais \u00e9t\u00e9 aussi fort.<\/p>\n
[\/vc_column_text][vc_single_image image=\u00a0\u00bb16023″ img_size=\u00a0\u00bblarge\u00a0\u00bb][vc_empty_space][vc_column_text]Pour la premi\u00e8re fois, le classement de la qualit\u00e9 des m\u00e9dias a \u00e9t\u00e9 compl\u00e9t\u00e9 par un nouvel indicateur: le score d\u2019impact montre l\u2019influence que les titres de presse analys\u00e9s ont sur la formation de l\u2019opinion lorsqu\u2019il s’agit de th\u00e8mes politiques et \u00e9conomiques. Le \u00abNeue Z\u00fcrcher Zeitung\u00bb et le \u00abNZZ am Sonntag\u00bb occupent tous deux la premi\u00e8re place dans ce domaine. Le score d’impact tient compte \u00e0 parts \u00e9gales, d\u2019une part, de la port\u00e9e et de la fr\u00e9quence d\u2019utilisation et, d\u2019autre part, du gain d\u2019information et de compr\u00e9hension sur des th\u00e8mes politiques et \u00e9conomiques.[\/vc_column_text][vc_empty_space][vc_column_text]La qualit\u00e9 des m\u00e9dias dans le cadre du classement de la qualit\u00e9 des m\u00e9dias 2022 a \u00e9t\u00e9 \u00e9valu\u00e9e \u00e0 l\u2019aide de deux m\u00e9thodes scientifiques: une analyse de contenu et un sondage repr\u00e9sentatif aupr\u00e8s de la population, qui a examin\u00e9 la perception de la qualit\u00e9 de quatre groupes de m\u00e9dias ayant une orientation journalistique comparable. Il s\u2019agit notamment des quotidiens et des journaux en ligne, de la presse people et des journaux destin\u00e9s aux pendulaires, des journaux et magazines du dimanche ainsi que des \u00e9missions de radio et de t\u00e9l\u00e9vision.[\/vc_column_text][vc_column_text]Vous trouverez plus d\u2019informations sur le classement ici:
\nMQR Schweiz<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"Le \u00abNeue Z\u00fcrcher Zeitung\u00bb et le \u00abNZZ am Sonntag\u00bb occupent les premi\u00e8res places.<\/p>\n","protected":false},"author":9,"featured_media":16481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[75],"tags":[],"class_list":["post-16460","post","type-post","status-publish","format-standard","hentry","category-blog-fr"],"acf":[],"yoast_head":"\n
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