{"id":19827,"date":"2023-04-05T08:57:34","date_gmt":"2023-04-05T06:57:34","guid":{"rendered":"https:\/\/www.nzzone.ch\/ensemble-nous-faconnons-lavenir-de-la-commercialisation\/"},"modified":"2023-04-05T08:59:43","modified_gmt":"2023-04-05T06:59:43","slug":"ensemble-nous-faconnons-lavenir-de-la-commercialisation","status":"publish","type":"post","link":"https:\/\/www.nzzone.ch\/fr\/ensemble-nous-faconnons-lavenir-de-la-commercialisation\/","title":{"rendered":"Ensemble, nous fa\u00e7onnons l\u2019avenir de la commercialisation"},"content":{"rendered":"<p>[vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1613550599941{background-image: url(https:\/\/www.nzzone.ch\/wp-content\/uploads\/2021\/01\/bitmap.jpg?id=28) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb11\/12&Prime;][vc_column_text]<\/p>\n<h1><strong>Ensemble, nous fa\u00e7onnons l\u2019avenir de la commercialisation<\/strong><\/h1>\n<p>[\/vc_column_text][vc_column_text]NZZone et audienzz, les deux organisations de commercialisation de l\u2019entreprise NZZ, veulent coop\u00e9rer encore plus efficacement pour leur client\u00e8le. Et ce n\u2019est pas pour cette seule raison qu\u2019elles ont r\u00e9cemment pass\u00e9 un Workday intensif pr\u00e8s du zoo de Zurich.[\/vc_column_text][vc_single_image image=\u00a0\u00bb19771&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/12&Prime;][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/5&Prime;][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#a36552&Prime;][vc_column_text]\u00abEtre ensemble, cro\u00eetre ensemble\u00bb: ces mots d\u00e9crivent bien ce qui \u00e9tait en t\u00eate de l\u2019agenda du premier Workday externe des deux organisations de commercialisation internes de la NZZ. audienzz, fond\u00e9e le 1<sup>er <\/sup>avril 2016, et NZZone, lanc\u00e9e le 1<sup>er<\/sup> avril 2020, se pr\u00e9sentent sur le march\u00e9 comme des unit\u00e9s ind\u00e9pendantes, mais depuis le d\u00e9but, elles agissent main dans la main en coulisses \u2013 essentiellement pour le b\u00e9n\u00e9fice de leurs clientes et clients. Les deux \u00e9quipes ont une certaine marge de progression en mati\u00e8re d\u2019\u00e9change, mais \u00e7a ne va pas sans un petit coup de pouce pour faire connaissance. C\u2019est ainsi que le 28 mars 2023, pr\u00e8s de 70 repr\u00e9sentant(e)s de chaque organisation se sont retrouv\u00e9s \u00e0 proximit\u00e9 du zoo de Zurich.[\/vc_column_text][vc_empty_space][vc_column_text]<strong>Le travail d\u2019abord &#8230;<\/strong><\/p>\n<p>Il fallait donc que le temps pass\u00e9 ensemble \u00e0 l\u2019h\u00f4tel Sorell Z\u00fcrichberg de14h \u00e0 18h soit mis \u00e0 profit. Apr\u00e8s une introduction inspirante par Remo Baumeler (CEO d\u2019audienzz et de NZZone) et Adrian N\u00e4f (Business Director chez NZZone), ce fut au tour de Philip Zeidler (Head of Programmatic chez audienzz) de faire un expos\u00e9 percutant: il a expliqu\u00e9 aux personnes pr\u00e9sentes ce dont l\u2019intelligence artificielle est capable d\u00e8s aujourd\u2019hui, sans attendre apr\u00e8s-demain. La simplicit\u00e9 avec laquelle il est possible de r\u00e9pondre \u00e0 un e-mail commercial avec ChatGPT ou de mod\u00e9rer avec Movio un texte \u00e9crit \u2013 en dialecte, bien s\u00fbr \u2013 est stup\u00e9fiante.[\/vc_column_text][vc_empty_space][vc_column_text]Ont suivi quatre stations avec des ateliers de travail de 30 minutes chacun autour d\u2019un dialogue ouvert, dont l\u2019objectif \u00e9tait de favoriser la cr\u00e9ativit\u00e9 et l\u2019innovation pour fa\u00e7onner ensemble l\u2019avenir de la commercialisation: 1. Travailler ensemble de mani\u00e8re plus efficace, 2. Id\u00e9es pour NZZ Digital, 3. Id\u00e9es pour KMU_today, 4. Nouvelles approches de contenu. Les groupes de travail \u00e9taient tr\u00e8s h\u00e9t\u00e9roclites: Key Account Manager chez NZZone et Digital Success Manager chez audienzz, responsables des op\u00e9rations, du marketing, des affaires, du d\u00e9veloppement, des produits et des technologies des deux unit\u00e9s, et t\u00eates pensantes de NZZ Content Creation ou de Sustainable Switzerland.[\/vc_column_text][vc_empty_space][vc_column_text]<strong>&#8230; le plaisir ensuite<\/strong><\/p>\n<p>Les 45 derni\u00e8res minutes ont \u00e9t\u00e9 consacr\u00e9es \u00e0 de brefs r\u00e9sum\u00e9s des ateliers de travail par les duos d\u2019animateurs de NZZone et d\u2019audienzz, ainsi qu\u2019\u00e0 une session de questions-r\u00e9ponses sur ces sujets et d\u2019autres th\u00e8mes qui ont pu \u00eatre approfondis lors de l\u2019ap\u00e9ritif qui a suivi. Apr\u00e8s 19h, toutes et tous se sont mis en route pour le restaurant Altes K\u00f6sterli, o\u00f9 \u00e9tait enfin pr\u00e9vue la partie conviviale du Workday. On a mang\u00e9, bu, discut\u00e9 et tir\u00e9 des plans sur la com\u00e8te \u2013 \u00e0 propos du prochain \u00e9change et des projets pour nos clientes et clients. \u00c0 suivre &#8230;[\/vc_column_text][vc_empty_space][vc_gallery type=\u00a0\u00bbimage_grid\u00a0\u00bb images=\u00a0\u00bb19821,19818,19777,19809,19780,19815,19783,19774,19786,19789,19812,19792&Prime; img_size=\u00a0\u00bb\u00a0\u00bb][vc_empty_space][vc_column_text]<strong>NZZone<\/strong><\/p>\n<p>NZZone est l\u2019organisation de marketing pleine de ressource, comp\u00e9tente et ax\u00e9e sur le contenu de toutes les marques de la NZZ pour les pr\u00e9sentations des clients dans le segment premium. Elle est sp\u00e9cialis\u00e9e dans les offres verticales dans des domaines pertinents pour des cibles appropri\u00e9es. NZZone est par ailleurs l\u2019interlocuteur exclusif pour la commercialisation nationale des titres imprim\u00e9s \u00abLe Temps\u00bb et \u00abCorriere del Ticino\u00bb.[\/vc_column_text][vc_empty_space][vc_column_text]<strong>audienzz<\/strong><\/p>\n<p>Le sp\u00e9cialiste de la publicit\u00e9 num\u00e9rique audienzz est le fournisseur leader d\u2019environnements premium en Suisse. Cette entreprise, d\u00e9tenue \u00e0 85 pour cent par l\u2019entreprise NZZ, commercialiste plus de 340 sites web et propose des services d\u2019agence dans le domaine en ligne. audienzz propose en outre des outils et services sp\u00e9cialement d\u00e9velopp\u00e9s pour l\u2019ensemble du march\u00e9 de la publicit\u00e9 num\u00e9rique.[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rapport sur le premier Workday externe des deux organisations de commercialisation internes de la NZZ.<\/p>\n","protected":false},"author":9,"featured_media":19773,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[75],"tags":[],"class_list":["post-19827","post","type-post","status-publish","format-standard","hentry","category-blog-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Redessiner l\u2019avenir de la commercialisation \u2013 NZZone<\/title>\n<meta name=\"description\" content=\"Avec audienzz, nous avons abord\u00e9 lors du Workday l\u2019avenir de la commercialisation. 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