{"id":25213,"date":"2024-01-31T14:39:17","date_gmt":"2024-01-31T13:39:17","guid":{"rendered":"https:\/\/www.nzzone.ch\/?p=25213"},"modified":"2024-02-01T14:35:54","modified_gmt":"2024-02-01T13:35:54","slug":"lencart-special-se-transforme-en-temps-forts","status":"publish","type":"post","link":"https:\/\/www.nzzone.ch\/fr\/lencart-special-se-transforme-en-temps-forts\/","title":{"rendered":"Le suppl\u00e9ment se transforme en temps forts"},"content":{"rendered":"<p>[vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1613550599941{background-image: url(https:\/\/www.nzzone.ch\/wp-content\/uploads\/2021\/01\/bitmap.jpg?id=28) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb11\/12&Prime;][vc_column_text]<\/p>\n<h1 class=\"p1\"><b>NZZone prend en charge la production des suppl\u00e9ments de la NZZ<\/b><\/h1>\n<p>[\/vc_column_text][vc_column_text]Notre d\u00e9partement NZZ Content Creation est d\u00e9sormais en charge de la production des suppl\u00e9ments de la \u00abNZZ am Sonntag\u00bb et de la \u00abNeue Z\u00fcrcher Zeitung\u00bb. L\u2019\u00e9quipe de NZZone combine d\u00e9sormais une activit\u00e9 \u00e9ditoriale ind\u00e9pendante avec la r\u00e9alisation de publicit\u00e9 ax\u00e9e sur le contenu. Pour les concepts \u00e9ditoriaux, les membres de la r\u00e9daction responsables jusqu\u2019\u00e0 pr\u00e9sent sont l\u00e0 pour conseiller et accompagner la nouvelle \u00e9quipe.[\/vc_column_text][vc_single_image image=\u00a0\u00bb25291&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/12&Prime;][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/5&Prime;][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#a36552&Prime;][vc_column_text]La nouveaut\u00e9 r\u00e9side dans le fait que les publications d\u00e9di\u00e9es \u00e0 des th\u00e8mes sp\u00e9cifiques tels que \u00abPlacement &amp; Pr\u00e9voyance\u00bb, \u00ab\u00c9ducation\u00bb, \u00abSant\u00e9\u00bb, \u00abImmobilier\u00bb, \u00abMontres &amp; Bijoux\u00bb et \u00abVin &amp; Plaisir\u00bb sont produites par des journalistes et des graphistes exp\u00e9riment\u00e9s de NZZ Content Creation. Les contenus commerciaux apparaissent tous sous la mention \u00abpaid post\u00bb. Bien entendu, les annonces classiques et les formats publicitaires sp\u00e9ciaux sont possibles.[\/vc_column_text][vc_empty_space][vc_column_text]Parall\u00e8lement, la gamme de produits a \u00e9t\u00e9 relabellis\u00e9 avec une appellation plus pragmatique et incisive : plut\u00f4t que \u00absuppl\u00e9ment\u00bb, le nom sera d\u00e9sormais \u00abtemps forts\u00bb. Seules les \u00e9ditions sp\u00e9ciales des marques internes \u00e0 NZZ (p. ex. NZZ Connect) ainsi que les r\u00e9alisations effectu\u00e9es de A \u00e0 Z \u00e0 la demande du client continueront de porter le nom d&rsquo;\u00abencart\u00bb.[\/vc_column_text][vc_empty_space][vc_column_text]NZZone ne peut que se r\u00e9jouir de la confiance accord\u00e9e par la \u00abNZZ am Sonntag\u00bb et la \u00abNeue Z\u00fcrcher Zeitung\u00bb et de l\u2019\u00e9largissement du champ d\u2019action qui en d\u00e9coule: ces possibilit\u00e9s suppl\u00e9mentaires nous permettent d\u2019affiner notre strat\u00e9gie de mise en \u0153uvre ax\u00e9e sur le contenu dans des domaines th\u00e9matiques appropri\u00e9s \u2013 et de vous proposer ainsi les formats publicitaires les plus attrayants dans un environnement parfaitement adapt\u00e9.[\/vc_column_text][vc_column_text]Pour avoir un aper\u00e7u des temps forts 2024, veuillez cliquer <a href=\"https:\/\/www.nzzone.ch\/fr\/apercu-du-themes\/\" target=\"_blank\" rel=\"noopener\">ici<\/a>.[\/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/3&Prime;][vc_single_image image=\u00a0\u00bb21423&Prime; img_size=\u00a0\u00bbmedium\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3&Prime;][vc_column_text]Adrian N\u00e4f<br \/>\nBusiness Director NZZone[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3&Prime;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NZZone affine sa strat\u00e9gie de mise en \u0153uvre ax\u00e9e sur le contenu.<\/p>\n","protected":false},"author":5,"featured_media":25291,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[],"class_list":["post-25213","post","type-post","status-publish","format-standard","hentry","category-blog-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le suppl\u00e9ment se transforme en temps forts \u2013 NZZone<\/title>\n<meta name=\"description\" content=\"Nos suppl\u00e9ments ax\u00e9s sur le contenu sont d\u00e9sormais publi\u00e9s sous le nom de temps forts et sont plac\u00e9s sous la responsabilit\u00e9 de NZZ Content Creation. 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