{"id":28602,"date":"2024-07-02T17:50:02","date_gmt":"2024-07-02T15:50:02","guid":{"rendered":"https:\/\/www.nzzone.ch\/premiere-reussie-pour-la-sponsored-content-street-avec-ticino-turismo\/"},"modified":"2024-07-04T15:57:05","modified_gmt":"2024-07-04T13:57:05","slug":"premiere-reussie-pour-la-sponsored-content-street-avec-ticino-turismo","status":"publish","type":"post","link":"https:\/\/www.nzzone.ch\/fr\/premiere-reussie-pour-la-sponsored-content-street-avec-ticino-turismo\/","title":{"rendered":"Premi\u00e8re r\u00e9ussie pour la Sponsored Content Street avec Ticino Turismo"},"content":{"rendered":"

[vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1613550599941{background-image: url(https:\/\/www.nzzone.ch\/wp-content\/uploads\/2021\/01\/bitmap.jpg?id=28) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb11\/12″][vc_column_text]<\/p>\n

Premi\u00e8re r\u00e9ussie pour la Sponsored Content Street avec Ticino Turismo<\/h1>\n

[\/vc_column_text][vc_column_text]Pour les annonceurs qui ont plus \u00e0 dire en termes de contenu qu’il n’y a de place sur une page de journal ou deux pages de magazine, NZZone a d\u00e9velopp\u00e9 un nouveau produit qui est mis en \u0153uvre exclusivement par NZZ Content Creation \u2013 incluant la possibilit\u00e9 de refinancement.[\/vc_column_text][vc_single_image image=\u00a0\u00bb28637″ img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/12″][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/5″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb el_width=\u00a0\u00bb10″ accent_color=\u00a0\u00bb#a36552″][vc_column_text]L’id\u00e9e de la Sponsored Content Street est simple: pourquoi ne pas penser un th\u00e8me principal \u00e0 mettre en place sur deux, quatre, six ou … pages. En r\u00e8gle g\u00e9n\u00e9rale (et au minimum), un contenu sponsoris\u00e9 occupe une page dans la \u00abNeue Z\u00fcrcher Zeitung\u00bb ou la \u00abNZZ am Sonntag\u00bb. Il en va de m\u00eame pour des publications comme le \u00abZ\u00bb ou le \u00abNZZ am Sonntag Magazin\u00bb.[\/vc_column_text][vc_empty_space][vc_column_text]Ce que nous proposons<\/strong><\/p>\n

D\u00e9sormais, les annonceurs peuvent avoir une plus grande visibilit\u00e9 sans avoir \u00e0 mettre compl\u00e8tement la main \u00e0 la poche. En proc\u00e9dant par \u00e9tapes.<\/p>\n

Plus d’espace pour la mise en \u0153uvre de l’impression: une Sponsored Content Street couvre un volume minimal de deux pages. Dans le cas concret de la premi\u00e8re avec Ticino Turismo, il s’agissait d’une double page dans le cahier du week-end de l’\u00e9dition du samedi de la \u00abNeue Z\u00fcrcher Zeitung\u00bb du 20 avril 2024.<\/a> et deux doubles pages cons\u00e9cutives dans le \u00abNZZ am Sonntag Magazin\u00bb le 2 juin 2024<\/a>.<\/p>\n

Prolongement num\u00e9rique en prime: les m\u00eames contenus peuvent \u00eatre int\u00e9gr\u00e9s aussi bien sur nzz.ch que sur NZZ Bellevue \u2013 en fonction des affinit\u00e9s avec le groupe cible. C’est ainsi que s’est d\u00e9roul\u00e9e la deuxi\u00e8me mise en \u0153uvre pour Ticino Turismo le 3 juin 2024 sur le portail lifestyle de la NZZ.<\/a> o\u00f9 elle peut \u00eatre consult\u00e9e librement, sans payer.<\/p>\n

Mesures d’activation: placement de l’histoire au moyen d’un teaser sur Home et dans la rubrique correspondante; promotion dans le forfait NZZ Newsletter envoy\u00e9e \u00e0 environ 702 000 destinataires; promotion au moyen de Native-Ads sur NZZ Bellevue; promotion dans l’univers m\u00e9ta au moyen de post payant sur Facebook et Instagram; engagements garantis sur l’URL \u2013 au moins 4 000 annonc\u00e9s, plus de 8 830 atteints.<\/p>\n

Possibilit\u00e9 de refinancement: nos clients sont libres de vendre des espaces \u00e0 des partenaires tiers au moyen de formats de contenu ou d’annonces. Alors que l’article principal est r\u00e9dig\u00e9 comme d’habitude de mani\u00e8re journalistique par NZZ Content Creation, des conseils et des informations peuvent \u00eatre int\u00e9gr\u00e9s subtilement sous forme de contributions ou d’annonces, sans que cela paraisse artificiel.[\/vc_column_text][vc_empty_space][vc_column_text]Ce que dit la premi\u00e8re cliente<\/strong><\/p>\n

Pourquoi avez-vous choisi NZZone?<\/em><\/p>\n

En tant que destination de vacances et d’excursions, nous nous concentrons sur certains groupes cibles qui correspondent aux cibles de la \u00abNeue Z\u00fcrcher Zeitung\u00bb et du \u00abNZZ am Sonntag Magazin\u00bb: ce que l’on appelle les \u00abhigh performers\u00bb; des \u00abbest agers\u00bb actifs mais aussi exigeants \u2013 hommes et femmes\u00a0 dot\u00e9s d’intellect et de pouvoir d’achat. D’un point de vue g\u00e9ographique, l’agglom\u00e9ration de Zurich est \u00e9galement essentielle en tant que zone de chalandise. De plus, nous voyons un brand fit unique entre la NZZ et Ticino Turismo, qui profite aux deux parties.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1719212225186{background-color: #a36552 !important;}\u00a0\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00a0\u00bb5\/12″][vc_single_image image=\u00a0\u00bb28556″ img_size=\u00a0\u00bblarge\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb6\/12″][vc_column_text el_class=\u00a0\u00bbwhite\u00a0\u00bb]\u00abJ’appr\u00e9cie particuli\u00e8rement la grande qualit\u00e9 des produits \u00e9labor\u00e9s \u2013 tant au niveau du contenu que du visuel. Mais aussi la grande flexibilit\u00e9 et la cr\u00e9ativit\u00e9 dans l’\u00e9laboration de solutions possibles. <\/em>\u00bb<\/em><\/span><\/p>\n

Manuela Nicoletti
\nDirector of Marketing & Country Manager Switzerland bei Ticino Turismo[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/12″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/5″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text]Qu’appr\u00e9ciez-vous particuli\u00e8rement dans cette coop\u00e9ration?<\/em><\/p>\n

La grande qualit\u00e9 des produits \u00e9labor\u00e9s \u2013 tant au niveau du contenu que du visuel. Mais aussi la grande flexibilit\u00e9 et la cr\u00e9ativit\u00e9 dans l’\u00e9laboration de solutions possibles. Notre collaboration de longue date n’emp\u00eache pas de d\u00e9velopper la coop\u00e9ration, d’emprunter d’autres voies et de tester \u00e9galement de nouvelles mises en \u0153uvre.<\/p>\n

Quel objectif a \u00e9t\u00e9 atteint gr\u00e2ce \u00e0 la campagne?<\/em><\/p>\n

En raison de la rupture m\u00e9diatique entre la version imprim\u00e9e et la version en ligne, la mesurabilit\u00e9 est \u00e0 chaque fois un d\u00e9fi. L’int\u00e9gration des codes QR donne pour l’instant des r\u00e9sultats limit\u00e9s. Malgr\u00e9 cela, nous avons pu constater, apr\u00e8s la publication dans la \u00abNeue Z\u00fcrcher Zeitung\u00bb, que les ventes de billets d’une manifestation int\u00e9gr\u00e9e dans la version imprim\u00e9e ont \u00e9volu\u00e9 positivement. De mani\u00e8re g\u00e9n\u00e9rale, notre coop\u00e9ration avec NZZone vise \u00e0 sensibiliser le public \u00e0\u00a0 la campagne Colori<\/a> en cours et d’\u00eatre une source d’inspiration pour des vacances dans\u00a0 le Tessin<\/a> Il nous tient \u00e9galement \u00e0 c\u0153ur d’offrir des plateformes pour les partenaires locaux dans un environnement tessinois plus large. L’univers NZZ est tr\u00e8s appr\u00e9ci\u00e9 dans ce contexte, car en tant que partenaire de longue date, nous b\u00e9n\u00e9ficions de conditions pr\u00e9f\u00e9rentielles et pouvons en faire profiter les autres.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/5″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text]Es-tu \u00e9galement int\u00e9ress\u00e9(e) par un Content Street ? Inscris-toi par e-mail \u00e0 sales@nzzone.ch<\/a>.[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Regarde la Success Story et inspire-toi!<\/p>\n","protected":false},"author":9,"featured_media":28620,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[120],"tags":[],"class_list":["post-28602","post","type-post","status-publish","format-standard","hentry","category-success-stories-fr"],"acf":[],"yoast_head":"\nSponsored Content Street avec Ticino Turismo \u2013 NZZone<\/title>\n<meta name=\"description\" content=\"Regarde la r\u00e9alisation de la Sponsored Content Street et d\u00e9couvre ce que la cliente a particuli\u00e8rement appr\u00e9ci\u00e9 dans cette collaboration!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nzzone.ch\/gelungene-premiere-der-sponsored-content-street-mit-ticino-turismo\/\" \/>\n<meta property=\"og:locale\" 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