{"id":29103,"date":"2024-07-26T11:55:49","date_gmt":"2024-07-26T09:55:49","guid":{"rendered":"https:\/\/www.nzzone.ch\/nzz-etude-sur-la-gestion-de-fortune\/"},"modified":"2024-07-26T12:21:42","modified_gmt":"2024-07-26T10:21:42","slug":"nzz-etude-sur-la-gestion-de-fortune","status":"publish","type":"post","link":"https:\/\/www.nzzone.ch\/fr\/nzz-etude-sur-la-gestion-de-fortune\/","title":{"rendered":"NZZ \u00c9tude sur la gestion de fortune"},"content":{"rendered":"

[vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1613550599941{background-image: url(https:\/\/www.nzzone.ch\/wp-content\/uploads\/2021\/01\/bitmap.jpg?id=28) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb11\/12″][vc_column_text]<\/p>\n

Votre gestion de fortune dans la NZZ: une attention accrue<\/h1>\n

[\/vc_column_text][vc_column_text]L’\u00e9tude actuelle sur les affinit\u00e9s avec le th\u00e8me de la gestion de fortune priv\u00e9e offre de pr\u00e9cieux enseignements sur les diff\u00e9rences entre le lectorat r\u00e9gulier de la NZZ et d\u2019autres groupes cibles.[\/vc_column_text][vc_single_image image=\u00a0\u00bb29002″ img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/12″][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb9\/12″][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb el_width=\u00a0\u00bb10″ accent_color=\u00a0\u00bb#a36552″][vc_column_text]La perception de diff\u00e9rents prestataires dans le domaine de la gestion de fortune a \u00e9t\u00e9 \u00e9tudi\u00e9e en termes de notori\u00e9t\u00e9, d’image et de canaux publicitaires pr\u00e9f\u00e9r\u00e9s en \u00e9troite collaboration avec le client Swiss Life Wealth Managers. La comparaison montre, en outre, que les lecteurs r\u00e9guliers des titres de la NZZ sont nettement plus familiaris\u00e9s avec le th\u00e8me de la gestion de fortune que les lecteurs occasionnels. De mani\u00e8re g\u00e9n\u00e9rale, les lecteurs de la NZZ \u00e9valuent de mani\u00e8re nettement plus positive la publicit\u00e9 des \u00e9tablissements financiers dans les journaux et les magazines sur le th\u00e8me de la fortune.<\/p>\n

Les conclusions de l’\u00e9tude fournissent aux \u00e9tablissements financiers de pr\u00e9cieuses indications pour leur orientation strat\u00e9gique et une approche cibl\u00e9e des clients. Tu peux t\u00e9l\u00e9charger gratuitement le PDF (en allemand) avec les r\u00e9sultats pr\u00e9cis ci-dessous.[\/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner width=\u00a0\u00bb2\/3″][vc_raw_html]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[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00e9l\u00e9charge l’\u00e9tude actuelle au format PDF. Elle offre de pr\u00e9cieux points de rep\u00e8re pour une approche cibl\u00e9e.<\/p>\n","protected":false},"author":9,"featured_media":29125,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-29103","post","type-post","status-publish","format-standard","hentry","category-etudes"],"acf":[],"yoast_head":"\nDerni\u00e8re \u00e9tude sur la gestion de fortune priv\u00e9e \u2013 NZZone<\/title>\n<meta name=\"description\" content=\"T\u00e9l\u00e9charge gratuitement la derni\u00e8re \u00e9tude. 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