{"id":37130,"date":"2026-03-04T09:49:30","date_gmt":"2026-03-04T08:49:30","guid":{"rendered":"https:\/\/www.nzzone.ch\/nzz-story-lab-plus-de-portee-plus-demotions-ton-paid-content-devient-multimedia\/"},"modified":"2026-03-04T15:56:50","modified_gmt":"2026-03-04T14:56:50","slug":"nzz-story-lab-plus-de-portee-plus-demotions-ton-paid-content-devient-multimedia","status":"publish","type":"post","link":"https:\/\/www.nzzone.ch\/fr\/nzz-story-lab-plus-de-portee-plus-demotions-ton-paid-content-devient-multimedia\/","title":{"rendered":"NZZ Story Lab &#8211; Plus de port\u00e9e, plus d\u2019\u00e9motions: ton Paid Content devient multim\u00e9dia"},"content":{"rendered":"<p>[vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1637848435695{background-image: url(https:\/\/www.nzzone.ch\/wp-content\/uploads\/2021\/01\/bitmap.jpg?id=28) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb11\/12&Prime;][vc_column_text]<\/p>\n<h1>Envie d\u2019un petit plus? Alors teste notre storytelling visuel!<\/h1>\n<p>[\/vc_column_text][vc_column_text]Plus de port\u00e9e, plus d\u2019\u00e9motions: ton Paid Content devient multim\u00e9dia. C\u2019est exactement ce que repr\u00e9sente NZZ Story Lab \u2013 et pas seulement avec des formats classiques comme le print et le digital, mais aussi avec des productions vid\u00e9o, des visualisations et une diffusion via les r\u00e9seaux sociaux.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/12&Prime;][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/5&Prime;][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#a36552&Prime;][vc_column_text]Te souviens-tu de notre petit aper\u00e7u il y a quelques semaines?<br data-start=\"513\" data-end=\"516\" \/>NZZone passe \u00e0 la vitesse sup\u00e9rieure dans la publicit\u00e9 bas\u00e9e sur le contenu et lance <a href=\"https:\/\/www.nzzstorylab.ch\/fr-ch\" target=\"_blank\" rel=\"noopener\">NZZ Story Lab.<\/a> Notre sp\u00e9cialiste multim\u00e9dia du storytelling journalistique selon les standards de la NZZ produit des contenus pertinents pour toutes les dimensions et \u00e0 toutes les \u00e9chelles \u2013 du print et de l\u2019online \u00e0 la vid\u00e9o et aux visuels, jusqu\u2019aux r\u00e9seaux sociaux et aux \u00e9v\u00e9nements.<\/p>\n<p>Nous passons maintenant \u00e0 l\u2019action dans la conception et la cr\u00e9ation: nous \u00e9largissons notre palette de Paid Content librement combinable avec de nouveaux \u00e9l\u00e9ments qui mettent tes messages encore plus efficacement en sc\u00e8ne. En plus de nos formats \u00e9prouv\u00e9s en print et en digital ainsi que lors d\u2019\u00e9v\u00e9nements exclusifs, nous franchissons une nouvelle \u00e9tape vers le storytelling visuel et racontons ton histoire de mani\u00e8re multim\u00e9dia.<\/p>\n<p><strong>Place \u00e0 la vid\u00e9o<\/strong>[\/vc_column_text][vc_single_image image=\u00a0\u00bb37096&Prime; img_size=\u00a0\u00bbmedium\u00a0\u00bb][vc_empty_space][vc_column_text]La vid\u00e9o est le langage d\u2019aujourd\u2019hui. D\u00e8s maintenant, nous te proposons trois formats vid\u00e9o sur mesure qui touchent ta cible exactement l\u00e0 o\u00f9 elle regarde:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Story Clip: un storytelling documentaire authentique au format courte reportage \u2013 proche du terrain et r\u00e9aliste.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spotlight: des mises en sc\u00e8ne visuelles qui rendent ta marque tangible sur le plan \u00e9motionnel.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Host Video: informatif et professionnel dans un cadre studio, pr\u00e9sent\u00e9 par un host.<\/span><\/li>\n<\/ul>\n<p>Avec nos formats vid\u00e9o journalistiques, nous mettons les stories en mouvement. Que ce soit en 16:9 ou en 9:16, nous ma\u00eetrisons parfaitement les deux formats.<\/p>\n<p><strong>Plus qu\u2019un simple post<\/strong>[\/vc_column_text][vc_single_image image=\u00a0\u00bb37103&Prime; img_size=\u00a0\u00bbmedium\u00a0\u00bb][vc_empty_space][vc_column_text]Nous n\u2019int\u00e9grons pas seulement tes vid\u00e9os de mani\u00e8re fluide dans ton Sponsored Content digital sur nos sites \u2013 nous les diffusons d\u00e9sormais aussi de mani\u00e8re organique sous forme de Reels sur les r\u00e9seaux sociaux de nos marques m\u00e9dias.<\/p>\n<p>Et cela fonctionne m\u00eame sans vid\u00e9o: nous visualisons tes articles et les racontons sous forme de Carousel Post. Dans tous les cas, tu apparais directement dans le feed de nos followers et b\u00e9n\u00e9ficies d\u2019une port\u00e9e suppl\u00e9mentaire.<\/p>\n<p><strong>Les visuels cr\u00e9ent de l\u2019interaction<\/strong>[\/vc_column_text][vc_single_image image=\u00a0\u00bb37106&Prime; img_size=\u00a0\u00bbmedium\u00a0\u00bb][vc_empty_space][vc_column_text]Nous rendons \u00e9galement tes contenus plus immersifs gr\u00e2ce \u00e0 des \u00e9l\u00e9ments interactifs et des graphiques anim\u00e9s. Nos formats visuels \u2013 bas\u00e9s sur les donn\u00e9es et enrichis sur le plan visuel \u2013 brillent surtout dans l\u2019univers digital, tout en apportant aussi de nouveaux accents modernes dans nos titres imprim\u00e9s.<\/p>\n<p><strong>Tes avantages en un coup d\u2019\u0153il<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Cr\u00e9dibilit\u00e9 et pertinence: tu profites de notre journalisme de qualit\u00e9 \u2013 racont\u00e9 de mani\u00e8re multim\u00e9dia.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Public premium: nous diffusons tes stories aupr\u00e8s d\u2019un lectorat de premier plan \u2013 dans toutes les r\u00e9gions du pays.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Multim\u00e9dia et \u00e9volutif: nous racontons ton histoire sur diff\u00e9rents canaux et dans plusieurs langues.<\/li>\n<\/ul>\n<p>Alors, qu\u2019en penses-tu: envie d\u2019un petit plus? Curieux d\u2019apporter un vent de fra\u00eecheur \u00e0 ta communication avec <a href=\"https:\/\/www.nzzstorylab.ch\/fr-ch\" target=\"_blank\" rel=\"noopener\">NZZ Story Lab?<\/a><br \/>\nTeste notre storytelling visuel et contacte-nous pour un \u00e9change sans engagement \u2013 nous te pr\u00e9parons volontiers une offre concr\u00e8te et sur mesure, parfaitement adapt\u00e9e \u00e0 tes objectifs.[\/vc_column_text][vc_empty_space][vc_single_image image=\u00a0\u00bb21423&Prime; img_size=\u00a0\u00bbmedium\u00a0\u00bb][vc_column_text]Adrian N\u00e4f<br \/>\nBusiness Director<\/p>\n<p>+41 44 258 13 69<br \/>\n<a href=\"mailto:adrian.naef@nzzone.ch\">adrian.naef@nzzone.ch<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"templatera_shortcode\"><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1614935593480 vc_row-has-fill\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-1\/5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>Abonnement \u00e0 la newsletter<\/h3>\n<p>Avec la Newsletter NZZone, nous vous informons r\u00e9guli\u00e8rement de nos activit\u00e9s et de nos nouveaut\u00e9s.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<style>.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-69e8b1639b53b:hover{color: #ffffff;background-color: #a36552;border: none;background-position: 100% 0;}<\/style><style>.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-69e8b1639b53b{color: #ffffff;border: none;background-color: #a36552;background-image: -webkit-linear-gradient(left, #a36552 0%, #a36552 50%,#a36552 100%);background-image: linear-gradient(to right, #a36552 0%, #a36552 50%,#a36552 100%);-webkit-transition: all .2s ease-in-out;transition: all .2s ease-in-out;background-size: 200% 100%;}<\/style><div class=\"vc_btn3-container vc_btn3-inline\" ><a data-vc-gradient-1=\"#a36552\" data-vc-gradient-2=\"#a36552\" class=\"vc_general vc_btn3 vc_btn3-size-sm vc_btn3-shape-round vc_btn3-style-gradient-custom vc_btn3-icon-right vc_btn-gradient-btn-69e8b1639b53b\" href=\"\/fr\/newsletter\/\" title=\"Newsletter\" target=\"_blank\">Inscription <i class=\"vc_btn3-icon fas fa-angle-right\"><\/i><\/a><\/div><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maintenant, nous passons \u00e0 l\u2019action dans la conception et la cr\u00e9ation.<\/p>\n","protected":false},"author":15,"featured_media":37098,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[75],"tags":[],"class_list":["post-37130","post","type-post","status-publish","format-standard","hentry","category-blog-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Storytelling multim\u00e9dia pour ton Paid Content \u2013 NZZone<\/title>\n<meta name=\"description\" content=\"Vid\u00e9o, visuels, r\u00e9seaux 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