{"id":9741,"date":"2021-07-20T17:10:21","date_gmt":"2021-07-20T15:10:21","guid":{"rendered":"https:\/\/www.nzzone.ch\/?p=9741"},"modified":"2023-08-28T14:20:00","modified_gmt":"2023-08-28T12:20:00","slug":"etude-nzz-aupres-des-cadres-atteindre-les-decideurs-de-maniere-encore-plus-ciblee","status":"publish","type":"post","link":"https:\/\/www.nzzone.ch\/fr\/etude-nzz-aupres-des-cadres-atteindre-les-decideurs-de-maniere-encore-plus-ciblee\/","title":{"rendered":"\u00abEtude NZZ aupr\u00e8s des cadres\u00bb: atteindre les d\u00e9cideurs de mani\u00e8re encore plus cibl\u00e9e"},"content":{"rendered":"

[vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1613550599941{background-image: url(https:\/\/www.nzzone.ch\/wp-content\/uploads\/2021\/01\/bitmap.jpg?id=28) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb11\/12″][vc_column_text]<\/p>\n

\u00abEtude NZZ aupr\u00e8s des cadres\u00bb: atteindre les d\u00e9cideurs de mani\u00e8re encore plus cibl\u00e9e<\/h1>\n

[\/vc_column_text][vc_column_text]Qu\u2019en est-il de l\u2019utilisation des m\u00e9dias, du pouvoir d\u2019achat ou des habitudes de consommation des cadres?
\nLa nouvelle \u00e9tude r\u00e9alis\u00e9e par la soci\u00e9t\u00e9 REMP Recherches et Etudes des M\u00e9dias Publicitaires pour le compte de la NZZ r\u00e9pond \u00e0 ces questions.[\/vc_column_text][vc_single_image image=\u00a0\u00bb9568″ img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/12″][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/5″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb el_width=\u00a0\u00bb10″ accent_color=\u00a0\u00bb#a36552″][vc_column_text]Etude repr\u00e9sentative de la REMP<\/strong><\/p>\n

L\u2019\u00e9tude NZZ aupr\u00e8s des cadres, r\u00e9alis\u00e9e par la soci\u00e9t\u00e9 REMP Recherches et Etude des M\u00e9dias Publicitaires pour le compte de l\u2019entreprise NZZ, est neutre et informe sur onze titres de m\u00e9dias suisses. Pour cela, 2 089 cadres de Suisse al\u00e9manique avec un revenu annuel \u00e0 partir de 100 001 francs ont \u00e9t\u00e9 interrog\u00e9s. Le questionnaire est inspir\u00e9 de l\u2019ancienne \u00e9tude \u00abMA Leader\u00bb.[\/vc_column_text][vc_empty_space][vc_column_text]Pourquoi \u00abseulement\u00bb les cadres?<\/strong><\/p>\n

Les d\u00e9cideurs sont un groupe cible difficilement accessible. Il existe pratiquement aucune donn\u00e9e sur leurs habitudes de consommation ou sur leurs caract\u00e9ristiques sociod\u00e9mographiques. C\u2019est pourquoi nous nous sommes donn\u00e9s pour mission de repr\u00e9senter et de structurer leurs comportements d\u2019information sur la finance, l\u2019immobilier et la consommation en g\u00e9n\u00e9ral. Cela permettra en particulier de mieux placer les campagnes dans le segment B2B avec le moins de perte de diffusion possible.[\/vc_column_text][vc_empty_space][vc_column_text]NZZ en t\u00eate du segment Premium<\/strong><\/p>\n

Nos m\u00e9dias sont manifestement synonyme de journalisme de qualit\u00e9. Nous sommes donc tr\u00e8s heureux des bons r\u00e9sultats de la \u00abNeue Z\u00fcrcher Zeitung\u00bb et de la \u00abNZZ am Sonntag\u00bb.
\nCeux-ci confirment nos valeurs obtenues dans le cadre d\u2019enqu\u00eates ant\u00e9rieures sur le lectorat dans le segment Premium.<\/p>\n

64\u00a0000 cadres, soit un peu moins d\u2019un tiers des lectrices et lecteurs de la \u00abNeue Z\u00fcrcher Zeitung\u00bb, appartiennent au groupe des leaders. Concernant la \u00abNZZ am Sonntag\u00bb, ils sont m\u00eame 82\u00a0000, ce qui correspond \u00e0 presque un quart, soit la valeur la plus \u00e9lev\u00e9e parmi les titres du dimanche.<\/p>\n

Le prix par mille lecteurs pour chaque d\u00e9cideur est de 88 francs pour la \u00abNeue Z\u00fcrcher Zeitung\u00bb et de 145 francs pour la \u00abNZZ am Sonntag\u00bb. Nos m\u00e9dias offrent donc des conditions tr\u00e8s int\u00e9ressantes pour aborder ce groupe cible.[\/vc_column_text][vc_single_image image=\u00a0\u00bb9716″ img_size=\u00a0\u00bbfull\u00a0\u00bb][vc_column_text]\u00abCette \u00e9tude souligne de mani\u00e8re impressionnante que les personnes qui souhaitent placer leur message dans un environnement de confiance et s\u2019adresser \u00e0 un public \u00e0 fort pouvoir d\u2019achat et attrayant sont chez nous \u00e0 la bonne adresse\u00bb, a r\u00e9cemment expliqu\u00e9 Adrian N\u00e4f, Business Director NZZone, dans une interview<\/a> avec persoenlich.com[\/vc_column_text][vc_column_text]La derni\u00e8re \u00abEtude NZZ aupr\u00e8s des cadres\u00bb est \u00e0 ta disposition!<\/strong><\/p>\n

Tu trouveras dans notre carnet les principales conclusions de cette enqu\u00eate, pr\u00e9sent\u00e9es sous forme graphique et expliqu\u00e9es de mani\u00e8re cibl\u00e9e. Pour acc\u00e9der au t\u00e9l\u00e9chargement, il suffit de cliquer ici<\/a>.[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb19406″ img_size=\u00a0\u00bbmedium\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3″][vc_column_text]Stefanie Hitz
\nMarketing Manager
\nStrategy & Research[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Qu\u2019en est-il de l\u2019utilisation des m\u00e9dias, du pouvoir d\u2019achat ou des habitudes de consommation des cadres? L’\u00e9tude actuelle apporte des r\u00e9ponses \u00e0 ces questions.<\/p>\n","protected":false},"author":9,"featured_media":9570,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[75],"tags":[],"class_list":["post-9741","post","type-post","status-publish","format-standard","hentry","category-blog-fr"],"acf":[],"yoast_head":"\nR\u00e9sultats de l\u2019\u00e9tude sur les cadres du NZZ \u2013 NZZone<\/title>\n<meta name=\"description\" content=\"Nous avons synth\u00e9tis\u00e9 les r\u00e9sultats de l\u2019\u00e9tude sur les cadres du NZZ pour toi. Dans notre blog, tu trouveras de pr\u00e9cieuses informations. Clique ici.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nzzone.ch\/nzz-fuehrungskraeftestudie-entscheider-noch-gezielter-erreichen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9sultats de l\u2019\u00e9tude sur les cadres du NZZ \u2013 NZZone\" \/>\n<meta property=\"og:description\" content=\"Nous avons synth\u00e9tis\u00e9 les r\u00e9sultats de l\u2019\u00e9tude sur les cadres du NZZ pour toi. Dans notre blog, tu trouveras de pr\u00e9cieuses informations. 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