Cover-Example

Focus in the «NZZ am Sonntag». Selected content also appears on nzz.ch.

Publication dates
Sunday, 3. May 2026
Advertising deadline
Friday, 17. April 2026
Print material deadline
Thursday, 23. April 2026

Journalistic concept

Brain health: Understanding, protecting, and strengthening the brain

The brain is our most complex organ – and also one of the most vulnerable. Aging societies, the increase in chronic diseases, stress, sleep deprivation, and growing psychological pressures are bringing brain health to the forefront of medical and social debates. At the same time, new diagnostic procedures, personalized therapies, and digital tools are emerging that promise to improve memory, concentration, and resilience – not always based on evidence.

The «Medicine & Health» section of the «NZZaS» classifies these developments. It shows how prevention, clinical care, research, nursing, and digital innovation interact.

Independent expert insights form the foundation of the editorial content. At the same time, companies and organizations are invited to position themselves thematically with guest contributions. These special features, which appear in «Neue Zürcher Zeitung» or «NZZ am Sonntag», are not produced by the editorial team but by our in-house storytelling service: NZZ Content Creation.

Possible topics:

• Food for the brain – what the evidence really shows
  Mediterranean diet, omega-3, polyphenols, fasting, dietary supplements: which nutritional strategies are scientifically proven?
• Cognitive fitness: between hype and benefits
  From crossword puzzles to brain training apps: what can be trained—and what can’t?
• Resilience and mental health: the brain’s mindset
  How stress, depression, anxiety, and sleep disorders affect brain structure and function.
• Alzheimer’s, Parkinson’s, MS – inevitable or preventable?
  Neurological and neurodegenerative diseases are becoming increasingly common. What are the reasons for this – and what does science say about detection, treatment, and prevention?
• Sleep, chronotypes, and the brain: the underestimated «brain medicine»
  Sleep as a lever for cognition, mood, and dementia risk.
• Brain health in boys in the digital age
  Social media, short video formats, constant screen time: how does this affect the brain and motivation—and what is just alarmism?
• The world of work and the brain: productivity without overload
  Constant stress, multitasking, always being available: how does modern knowledge work affect brain health?
• Neurodiversity: ADHD, autism, and other conditions between overdiagnosis and undersupply
  Diagnoses are on the rise, especially among adults. Where are the real gaps in care—and where are labels being used to prematurely «neurologize» complex life problems?

Subject to change.

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