Bücher am Sonntag

The tabloid is aimed at book fans and anyone interested in literature

«Bücher am Sonntag» is a must-have for literature aficionados and a popular add-on for all readers of «NZZ am Sonntag». Advertising in this supplement reaches the intended target group.

«Bücher am Sonntag» offers both book fans and literature enthusiasts an overview of the most important new fiction and non-fiction publications from the German-speaking world. As well as book reviews, the tabloid supplement contains an essay or a lengthy interview plus a column written by a well-known author. Further content includes best-seller lists and a diary with dates of readings by authors, book launches and panel discussions. Among the non-fiction books, the focus is on biographies and memoirs as well as works on relevant topics from politics, contemporary history, culture and science, and current social debates.

«Bücher am Sonntag» is published four times a year as an integrated supplement in «NZZ am Sonntag» and also as an e-paper. Editions of the tabloid containing at least 20 pages are planned for the end of February, June, September and November.

Media data


Total sold circulation (print)
85 955


Readership figures incl. E-Paper
330 000

Sources: MACH BASIC 2021-2 Print incl. E-Paper, WEMF circulation bulletin 2021


Bücher am Sonntag

Bücher am Sonntag

Standard formats

Format Placement Type area Price
2/1 pages best possible 440 x 287 CHF 16 400
1/1 page best possible 210 x 287 CHF 8 200
1/2 page, landscape next-to-text 210 x 141 CHF 4 900
1/2 page, landscape next-to-text 210 x 70 CHF 2 500
Monolith next-to-text 55 x 287 CHF 3 300

Individual formats

Section Rate per millimetre
Ad CHF 20.10

Click here for the complete price overview of our portfolio

Publication frequency

Published four times a year as an integrated supplement in the «NZZ am Sonntag» and also as an e-paper.


You want to be concrete? Then combine your individual offer here

Pubilcation frequency

Topic Publication Advertising deadline Print material deadline
01/2021 28.2.2021 22.2.2021
02/2021 27.6.2021 11.6.2021 21.6.2021
03/2021 26.9.2021 10.9.2021 20.9.2021
04/2021 28.11.2021 12.11.2021 22.11.2021


Our Key Account Manager will be happy to assist you.

Andrew Schuster
International Sales Manager

+41 44 258 12 63


Offer filter

The NZZone Universe

Define your target groups, genres and segments. We will inform you about the most suitable advertising formats and thematic environments we have to offer with the various NZZ media.


September – the party month

«We must make the most of the festivals as they come along». This saying kept us company throughout September. But the right saying for our party month was clearly «Now we are ALLOWED to make the most of the festivals as they come along».


«NZZ Managers Survey»: Reach decision-makers with even greater precision

How do managers use the media, what is their purchasing power or consumer behaviour?
You will find answers to these questions in the latest survey.


NZZ Managers Study

The latest «NZZ Managers Study» is ready.


Native Advertising: Find the differences

Content-driven advertising is not the same as content-driven advertising. This is what distinguishes a sponsored content from an advertorial or promoted content – not just the «look & feel».

Newsletter registration

With the NZZone newsletter we regularly inform you about our activities and news.