Bücher am Sonntag

The tabloid is aimed at book fans and anyone interested in literature

«Bücher am Sonntag» is a must-have for literature aficionados and a popular add-on for all readers of «NZZ am Sonntag». Advertising in this supplement reaches the intended target group.

«Bücher am Sonntag» offers both book fans and literature enthusiasts an overview of the most important new fiction and non-fiction publications from the German-speaking world. As well as book reviews, the tabloid supplement contains an essay or a lengthy interview plus a column written by a well-known author. Further content includes best-seller lists and a diary with dates of readings by authors, book launches and panel discussions. Among the non-fiction books, the focus is on biographies and memoirs as well as works on relevant topics from politics, contemporary history, culture and science, and current social debates.

«Bücher am Sonntag» is published four times a year as an integrated supplement in «NZZ am Sonntag» and also as an e-paper. Editions of the tabloid containing at least 20 pages are planned for the end of February, June, September and November.

Media data


Total sold circulation (print)
88 917


Readership figures incl. E-Paper
351 000

Sources: MACH BASIC 2021-1 Print incl. E-Paper, WEMF circulation bulletin 2020

Publication frequency

Published four times a year as an integrated supplement in the «NZZ am Sonntag» and also as an e-paper.


Bücher am Sonntag

Bücher am Sonntag

Standard formats

Format Placement Type area Price
2/1 pages best possible 440 x 287 CHF 16 400
1/1 page best possible 210 x 287 CHF 8 200
1/2 page, landscape next-to-text 210 x 141 CHF 4 900
1/2 page, landscape next-to-text 210 x 70 CHF 2 500
Monolith next-to-text 55 x 287 CHF 3 300

Individual formats

Section Rate per millimetre
Ad CHF 20.10

Pubilcation frequency

Topic Publication Advertising deadline
01/2021 28.2.2021 22.2.2021
02/2021 27.6.2021 11.6.2021
03/2021 26.9.2021 10.9.2021
04/2021 28.11.2021 12.11.2021


Our Key Account Manager will be happy to assist you.

Andrew Schuster
International Sales Manager

+41 44 258 12 63


Offer filter

The NZZone Universe

Define your target groups, genres and segments. We will inform you about the most suitable advertising formats and thematic environments we have to offer with the various NZZ media.


Check out our offer filter

What is the basic idea and added value of our freely combinable offer filter? In a nutshell: Individualisation and focus on the customer.


Happy 1st Birthday NZZone!

Even though April 1 is «April Fools Day», we are not fooling around!


Immo-Barometer Trends

Reasons for buying or renting – with particular focus on the under-50s in Swiss cities


Immo-Barometer study

The NZZ research series on «Living in Switzerland» – Issue No. 20

Newsletter registration

With the NZZone newsletter we regularly inform you about our activities and news.