NZZ Folio

Enjoyable reading with the smart magazine of
«Neuen Zürcher Zeitung»

«NZZ Folio» is a bi-monthly supplement in «Neuen Zürcher Zeitung». Each issue of the magazine focuses on a specific theme, which is complemented by columns and sections.

«NZZ Folio» covers topics that are relevant and interesting above and beyond the day’s events. In times of volatility, the high-quality magazine focuses on in-depth reflection. To create connections, to illuminate backgrounds, to document the diversity of a phenomenon: that’s the journalistic programme. And the «NZZ Folio» always aims to offer particularly enjoyable reading alongside the well-founded research.

«NZZ Folio» is published six times a year as a supplement in «Neuen Zürcher Zeitung» and as an e-paper. It is also available separately by subscription and at newsstands and in the NZZ Shop. The magazine is the ideal environment for advertisers to reach an open-minded, financially strong, well-educated, quality-conscious target group. Being a regular feature of «Neuen Zürcher Zeitung», «NZZ Folio» is also read by decision-makers. Compared with the main newspaper, it reaches more women and younger people.

Media data


Total sold circulation (print)
79 492


Readership figures
318 000

Sources: MACH BASIC 2021-1 Print incl. E-Paper, WEMF circulation bulletin 2020

Publication frequency

Published 6 times a year as a supplement in the «Neuen Zürcher Zeitung». The magazine is also available separately as a print subscription, at newsstands and in the App Store.


NZZ Folio

NZZ Folio

Standard formats

Format Placement Type area (+3 mm bleed) Price
2/1 pages best possible 410 x 280 CHF 46 800
2/2 pages next-to-text 410 x 140 CHF 25 800
1/1 page best possible 205 x 280 CHF 23 400
1/2 page, landscape next-to-text 205 x 140 CHF 14 000
1/3 page, landscape next-to-text 205 x 95 CHF 11 100
1/3 page, portrait next-to-text 66 x 280 CHF 11 100
1/4 page, landscape next-to-text 205 x 70 CHF 8 500
1/4 page, portrait next-to-text 86 x 140 CHF 8 500

Special placements

Format Placement Type area (+3 mm bleed) Price
Panorama 2nd front cover and page 3 410 x 280 50 300
1/1 page 4th Inside front cover 205 x 280 29 400

Pre-printed inserts

Loose supplements Circulation 101 000 Ex
up to 50 g CHF 36 900
51-100 g CHF 41 500
Bound-in inserts
up to 25 g CHF 35 900
26-50 g CHF 37 100
Glued inserts (+1/1 page CHF 23 400) Card Booklet
up to 25 g CHF 20 700 CHF 24 600
26-50 g CHF 26 500
Sachet (+1/1 page CHF 23 400) CHF 31 600


Topic Publication Advertising deadline
On the high seas 4.1.2021 11.12.2021
How we part 1.3.2021 5.2.2021
My opinion 3.5.2021 9.4.2021
Humans and animals 5.7.2021 11.6.2021
Tbd 6.9.2021 13.8.2021
Tbd 1.11.2021 8.10.2021


Our Key Account Manager will be happy to assist you.

Andrew Schuster
International Sales Manager

+41 44 258 12 63


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