Z – die Substanz des Stils
The NZZ magazine for lifestyle and trends – in special format
The lifestyle supplement of «Neuen Zürcher Zeitung» and «NZZ am Sonntag» portrays luxury in all its facets and forms. Anyone with substance and style to offer in large format advertises in «Z».
The magazine «Z» is aimed at an intelligent, consumerist readership with a desire for high-quality goods and services. It impresses with high penetration and is characterised by a special format on high-gloss paper that is unique in Switzerland. The lifestyle supplement of «NZZ am Sonntag» and «NZZ am Sonntag» portrays luxury in all its facets and forms. Reports and interviews meet fashion and design trends – substance and style in large format.
«Z» is published mid-month nine times a year and is always included with the Saturday edition of “Neue Zürcher Zeitung” and “NZZ am Sonntag” (including e-paper), except for short breaks in January, July and August. The magazine is also available in 4 and 5 star hotels in Switzerland, in business lounges at Zurich and Basel airports, at selected events and trade fairs, and in the App Store.
Media data
Total sold circulation (print)
200 000
copies
Readership figures incl. E-Paper
449 000
people
Sources: MACH BASIC 2021-2 Print incl. E-Paper, WEMF circulation bulletin 2021
Price
Z
Z
Standard formats
| Format | Placement | Type area (+ 3 mm bleed) | Price | |
 |
2/1 pages | best possible | 556 x 400 | CHF 62 500 |
 |
2/2 pages | best possible | 556 x 196 | CHF 36 800 |
 |
2/3 pages | best possible | 556 x 134 | CHF 28 000 |
 |
1/1 page | best possible | 278 x 400 | CHF 29 500 |
 |
1/2 page, landscape | best possible | 278 x 196 | CHF 18 400 |
 |
1/2 page, portrait | best possible | 138 x 400 | CHF 18 400 |
 |
1/3 page, landscape | best possible | 278 x 134 | CHF 14 000 |
 |
1/3 page, portrait | best possible | 93 x 400 | CHF 14 000 |
 |
1/4 page, landscape | best possible | 278 x 95 | CHF 9 500 |
 |
1/4 page, portrait | best possible | 74 x 400 | CHF 9 500 |
 |
Center-Pano I | best possible | 119 x 176 | CHF 27 600 |
 |
Center-Pano II | best possible | 243 x 264 | CHF 35 400 |
 |
Full Cover | 2-sided) | CHF 148 500 |
Special placements
| Format | Placement | Type area (+ 3 mm bleed) | Price | |
 |
Panorama | 2nd front cover and page 3 | 556 x 400 | 74 300 |
|
Panorama | pages 4 + 5 | 556 x 400 | 70 000 |
|
Panorama | pages 6 + 7 | 556 x 400 | 65 600 |
 |
1/1 page | 4th Inside front cover | 278 x 400 | 38 300 |
|
1/1 page | next to Stuff and content | 278 x 400 | 34 000 |
|
1/1 page | next to sections at the front (1st half of supplement) | 278 x 400 | 32 400 |
Pre-printed inserts
| Bound-in inserts | Circulation | 210 000 Ex | |
| up to 50 g | CHF 74 900 | ||
| Glued insert | Glued insert (+1/1 page CHF 29 500) | Card | Booklet |
| CHF 34 700 | CHF 41 100 | ||
| Sachet | Sachet (+1/1 page CHF 29 500) | CHF 66 900 |
Publication frequency
Published nine times a year and enclosed with the Saturday edition of the «NZZ am Sonntag» and the «NZZ am Sonntag». The magazine is also available in
4 and 5-star hotels in Switzerland, in the business lounges at Zurich and Basel airports and at selected events and trade fairs, and is also available in the App Store.
Special topics
| Topic | Publication | Advertising deadline | Print material deadline | |
| Sustainable Trends | 13./14.02.2021 | 12.01.2021 | ||
| Springfashion | 13./14.03.2021 | 09.02.2021 | ||
| Watches & jewellery | 17./18.04.2021 | 12.03.2021 | ||
| Beauty | 15./16.05.2021 | 13.04.2021 | ||
| Summer special | 12./13.06.2021 | 11.05.2021 | ||
| Autumn fashion | 04./05.09.2021 | 03.08.2021 | 10.8.2021 | |
| Interior design | 16./17.10.2021 | 14.09.2021 | 21.9.2021 | |
| Accessoires | 13./14.11.2021 | 12.10.2021 | 19.10.2021 | |
| Gifts | 11./12.12.2021 | 09.11.2021 | 16.11.2021 |
Contact
NZZone
Our Key Account Manager will be happy to assist you.
Andrew Schuster
International Sales Manager
+41 44 258 12 63
andrew.schuster@nzz.ch
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