Z – die Substanz des Stils
The NZZ magazine for lifestyle and trends – in special format
The lifestyle supplement of «Neuen Zürcher Zeitung» and «NZZ am Sonntag» portrays luxury in all its facets and forms. Anyone with substance and style to offer in large format advertises in «Z».
The magazine «Z» is aimed at an intelligent, consumerist readership with a desire for high-quality goods and services. It impresses with high penetration and is characterised by a special format on high-gloss paper that is unique in Switzerland. The lifestyle supplement of «NZZ am Sonntag» and «NZZ am Sonntag» portrays luxury in all its facets and forms. Reports and interviews meet fashion and design trends – substance and style in large format.
«Z» is published mid-month twelve times a year and is always included with the Saturday edition of «Neue Zürcher Zeitung» and «NZZ am Sonntag» (including e-paper), except for short breaks in January, July and August. The magazine is also available in 4 and 5 star hotels in Switzerland, at selected events and trade fairs, and in the App Store.
Media data and pricing
Media Data
Circulation figures with demographic data available here.
Also available for download as a PDF.
Pricing
The complete price list by format is available here.
Also available for download as a PDF.
Publication frequency
Published twelve times a year and enclosed with the Saturday edition of the «Neue Zürcher Zeitung» and the «NZZ am Sonntag».
4 and 5-star hotels in Switzerland, in the business lounges at Zurich and Basel airports and at selected events and trade fairs, and is also available in the App Store.
Special topics
| Topic | Publication | Advertising deadline | Print material deadline | |
| Trends | 21./22.02.2026 | 19.01.2026 | 26.01.2026 | |
| Springfashion | 07./08.03.2026 | 02.02.2026 | 09.02.2026 | |
| Beauty | 21./22.03.2026 | 16.02.2026 | 23.02.2026 | |
| Watches & jewellery | 18./19.04.2026 | 16.03.2026 | 23.03.2026 | |
| Design | 16./17.05.2026 | 13.04.2026 | 21.04.2026 | |
| Summer | 13./14.06.2026 | 11.05.2026 | 19.05.2026 | |
| Autumn fashion | 29./30.08.2026 | 27.07.2026 | 03.08.2026 | |
| Luxury | 26./27.09.2026 | 24.08.2026 | 31.08.2026 | |
| Men's fashion | 17./18.10.2026 | 14.09.2026 | 21.09.2026 | |
| Accessoires | 31.10./01.11.2026 | 28.09.2026 | 05.10.2026 | |
| Gifts | 14./15.11.2026 | 12.10.2026 | 19.10.2026 | |
| Indulgence | 05./06.12.2026 | 02.11.2026 | 09.11.2026 |
Contact
NZZone
Our Key Account Manager will be happy to assist you.
Andrew Schuster
International Sales Manager
+41 44 258 12 63
andrew.schuster@nzzone.ch
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