Z – die Substanz des Stils

The NZZ magazine for lifestyle and trends – in special format

The lifestyle supplement of «Neuen Zürcher Zeitung» and «NZZ am Sonntag» portrays luxury in all its facets and forms. Anyone with substance and style to offer in large format advertises in «Z».

The magazine «Z» is aimed at an intelligent, consumerist readership with a desire for high-quality goods and services. It impresses with high penetration and is characterised by a special format on high-gloss paper that is unique in Switzerland. The lifestyle supplement of «NZZ am Sonntag» and «NZZ am Sonntag» portrays luxury in all its facets and forms. Reports and interviews meet fashion and design trends – substance and style in large format.

«Z» is published mid-month twelve times a year and is always included with the Saturday edition of «Neue Zürcher Zeitung» and «NZZ am Sonntag» (including e-paper), except for short breaks in January, July and August. The magazine is also available in 4 and 5 star hotels in Switzerland, at selected events and trade fairs, and in the App Store.

Media data and pricing


Media Data

Circulation figures with demographic data available here.
Also available for download as a PDF.



The complete price list by format is available here.
Also available for download as a PDF.


You want to be concrete? Then combine your individual offer here

Publication frequency

Published thirteen times a year and enclosed with the Saturday edition of the «Neue Zürcher Zeitung» and the «NZZ am Sonntag».

4 and 5-star hotels in Switzerland, in the business lounges at Zurich and Basel airports and at selected events and trade fairs, and is also available in the App Store.

Special topics

Topic Publication Advertising deadline Print material deadline
Trends 24./25.02.2024
Springfashion 09./10.03.2024
Adventure 23./24.03.2024
Watches & jewellery 20./21.04.2023 18.03.2024 25.03.2024
Design 18./19.05.2024 15.04.2024 22.04.2024
Summer 15./16.06.2024 13.05.2024 17.05.2024
Autumn fashion 31.08./01.09.2024 29.07.2024 05.08.2024
Beauty 05./06.10.2024 02.09.2024 09.09.2024
Men's fashion 19./20.10.2024 16.09.2024 23.09.2024
Accessories 02./03.11.2024 30.09.2024 07.10.2024
Gifts 16./17.11.2024 14.10.2024 21.10.2024
Indulgence 30.11/01.12.2024 28.10.2024 04.11.2024


Our Key Account Manager will be happy to assist you.

Andrew Schuster
International Sales Manager

+41 44 258 12 63


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