Z – die Substanz des Stils

The NZZ magazine for lifestyle and trends – in special format

The lifestyle supplement of «Neuen Zürcher Zeitung» and «NZZ am Sonntag» portrays luxury in all its facets and forms. Anyone with substance and style to offer in large format advertises in «Z».

The magazine «Z» is aimed at an intelligent, consumerist readership with a desire for high-quality goods and services. It impresses with high penetration and is characterised by a special format on high-gloss paper that is unique in Switzerland. The lifestyle supplement of «NZZ am Sonntag» and «NZZ am Sonntag» portrays luxury in all its facets and forms. Reports and interviews meet fashion and design trends – substance and style in large format.

«Z» is published mid-month nine times a year and is always included with the Saturday edition of “Neue Zürcher Zeitung” and “NZZ am Sonntag” (including e-paper), except for short breaks in January, July and August. The magazine is also available in 4 and 5 star hotels in Switzerland, in business lounges at Zurich and Basel airports, at selected events and trade fairs, and in the App Store.

Media data

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Total sold circulation (print)
210 000
copies

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Readership figures incl. E-Paper
487 000
people

Sources: MACH BASIC 2021-1 Print incl. E-Paper, WEMF circulation bulletin 2020

Price

Z

Z

Standard formats

Format Placement Type area (+ 3 mm bleed) Price
2/1 pages best possible 556 x 400 CHF 62 500
2/2 pages best possible 556 x 196 CHF 36 800
2/3 pages best possible 556 x 134 CHF 28 000
1/1 page best possible 278 x 400 CHF 29 500
1/2 page, landscape best possible 278 x 196 CHF 18 400
1/2 page, portrait best possible 138 x 400 CHF 18 400
1/3 page, landscape best possible 278 x 134 CHF 14 000
1/3 page, portrait best possible 93 x 400 CHF 14 000
1/4 page, landscape best possible 278 x 95 CHF 9 500
1/4 page, portrait best possible 74 x 400 CHF 9 500
Center-Pano I best possible 119 x 176 CHF 27 600
Center-Pano II best possible 243 x 264 CHF 35 400
Full Cover 2-sided) CHF 148 500

Special placements

Format Placement Type area (+ 3 mm bleed) Price
Panorama 2nd front cover and page 3 556 x 400 74 300
Panorama pages 4 + 5 556 x 400 70 000
Panorama pages 6 + 7 556 x 400 65 600
1/1 page 4th Inside front cover 278 x 400 38 300
1/1 page next to Stuff and content 278 x 400 34 000
1/1 page next to sections at the front (1st half of supplement) 278 x 400 32 400

Pre-printed inserts

Bound-in inserts Circulation 210 000 Ex
up to 50 g CHF 74 900
Glued insert Glued insert (+1/1 page CHF 29 500) Card Booklet
CHF 34 700 CHF 41 100
Sachet Sachet (+1/1 page CHF 29 500) CHF 66 900

Click here for the complete price overview of our portfolio

Publication frequency

Published nine times a year and enclosed with the Saturday edition of the «NZZ am Sonntag» and the «NZZ am Sonntag». The magazine is also available in

4 and 5-star hotels in Switzerland, in the business lounges at Zurich and Basel airports and at selected events and trade fairs, and is also available in the App Store.

Offering

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Special topics

               
Topic Publication Advertising deadline Print material deadline
Sustainable Trends 13./14.02.2021 12.01.2021
Springfashion 13./14.03.2021 09.02.2021
Watches & jewellery 17./18.04.2021 12.03.2021
Beauty 15./16.05.2021 13.04.2021
Summer special 12./13.06.2021 11.05.2021
Autumn fashion 04./05.09.2021 03.08.2021 10.8.2021
Interior design 16./17.10.2021 14.09.2021 21.9.2021
Accessoires 13./14.11.2021 12.10.2021 19.10.2021
Gifts 11./12.12.2021 09.11.2021 16.11.2021

Contact

NZZone
Our Key Account Manager will be happy to assist you.

Andrew Schuster
International Sales Manager

+41 44 258 12 63
andrew.schuster@nzz.ch

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