Z – die Substanz des Stils

The NZZ magazine for lifestyle and trends – in special format

The lifestyle supplement of «Neuen Zürcher Zeitung» and «NZZ am Sonntag» portrays luxury in all its facets and forms. Anyone with substance and style to offer in large format advertises in «Z».

The magazine «Z» is aimed at an intelligent, consumerist readership with a desire for high-quality goods and services. It impresses with high penetration and is characterised by a special format on high-gloss paper that is unique in Switzerland. The lifestyle supplement of «NZZ am Sonntag» and «NZZ am Sonntag» portrays luxury in all its facets and forms. Reports and interviews meet fashion and design trends – substance and style in large format.

«Z» is published mid-month nine times a year and is always included with the Saturday edition of “Neue Zürcher Zeitung” and “NZZ am Sonntag” (including e-paper), except for short breaks in January, July and August. The magazine is also available in 4 and 5 star hotels in Switzerland, at selected events and trade fairs, and in the App Store.

Media data

Auflage_Icon

Total sold circulation (print)
200 000
copies

Leserzahl_ink_EPaper_Icon

Readership figures incl. E-Paper
454 000
people

Sources: MACH BASIC 2022-1 Print incl. E-Paper, WEMF circulation bulletin 2021

Price

Z

Z

Standard formats

Format Placement Type area (+ 3 mm bleed) Price
2/1 pages best possible 556 x 400 CHF 62 500
2/2 pages best possible 556 x 196 CHF 36 800
2/3 pages best possible 556 x 134 CHF 28 000
1/1 page best possible 278 x 400 CHF 29 500
1/2 page, landscape best possible 278 x 196 CHF 18 400
1/2 page, portrait best possible 138 x 400 CHF 18 400
1/3 page, landscape best possible 278 x 134 CHF 14 000
1/3 page, portrait best possible 93 x 400 CHF 14 000
1/4 page, landscape best possible 278 x 95 CHF 9 500
1/4 page, portrait best possible 74 x 400 CHF 9 500
Center-Pano I best possible 119 x 176 CHF 27 600
Center-Pano II best possible 243 x 264 CHF 35 400
Full Cover 2-sided) CHF 148 500

Special placements

Format Placement Type area (+ 3 mm bleed) Price
Panorama 2nd front cover and page 3 556 x 400 74 300
Panorama pages 4 + 5 556 x 400 70 000
Panorama pages 6 + 7 556 x 400 65 600
1/1 page 4th Inside front cover 278 x 400 38 300
1/1 page next to Stuff and content 278 x 400 34 000
1/1 page next to sections at the front (1st half of supplement) 278 x 400 32 400

Pre-printed inserts

Bound-in inserts Circulation 200 000 Ex
up to 50 g CHF 74 900
Glued insert Glued insert (+1/1 page CHF 29 500) Card Booklet
CHF 34 700 CHF 41 100
Sachet Sachet (+1/1 page CHF 29 500) CHF 66 900

Click here for the complete price overview of our portfolio

Publication frequency

Published nine times a year and enclosed with the Saturday edition of the «Neue Zürcher Zeitung» and the «NZZ am Sonntag». The magazine is also available in

4 and 5-star hotels in Switzerland, in the business lounges at Zurich and Basel airports and at selected events and trade fairs, and is also available in the App Store.

Offering

You want to be concrete? Then combine your individual offer here

Special topics

               
Topic Publication Anzeigenschluss Print material deadline
Trends 12./13.2.2022
Springfashion 12./13.3.2022
Watches & jewellery 16./17.4.2022
Beauty 14./15.5.2022
Summer 11./12.6.2022 10.5.2022 17.5.2022
Autumn fashion 3./4.9.2022 2.8.2022 9.8.2022
Design 8./9.10.2022 6.9.2022 13.9.2022
Accessoires 5./6.11.2022 4.10.2022 11.10.2022
Gifts 3./4.12.2022 1.11.2022 8.11.2022

Contact

NZZone
Our Key Account Manager will be happy to assist you.

Andrew Schuster
International Sales Manager

+41 44 258 12 63
andrew.schuster@nzz.ch

Andrew_500x500

Offer filter

The NZZone Universe

Define your target groups, genres and segments. We will inform you about the most suitable advertising formats and thematic environments we have to offer with the various NZZ media.

Marius-meet-the-team

«Meet the Team»: Marius Bucche

As Key Account Manager, Marius is part of the NZZone sales team since July 2018. Here he reveals some personal details.

Christina-meet-the-team

«Meet the team»: Christina Hubbeling

Christina has been working as a journalist and editor in the NZZ Content Creation team since January 2022. We asked her personal questions.

Swissshrimp-Success-Story-Teaser

SwissShrimp and NZZone

How SwissShrimp used sponsored content to increase its equity by over one million francs.

Patrizia-meet-the-team

«Meet the Team»: Patrizia Jud

As Operations Manager, Patrizia has been a valuable member of our team since mid-October 2021. Get to know her better here.

Newsletter registration

With the NZZone newsletter we regularly inform you about our activities and news.