Z – die Substanz des Stils
The NZZ magazine for lifestyle and trends – in special format
The lifestyle supplement of «Neuen Zürcher Zeitung» and «NZZ am Sonntag» portrays luxury in all its facets and forms. Anyone with substance and style to offer in large format advertises in «Z».
The magazine «Z» is aimed at an intelligent, consumerist readership with a desire for high-quality goods and services. It impresses with high penetration and is characterised by a special format on high-gloss paper that is unique in Switzerland. The lifestyle supplement of «NZZ am Sonntag» and «NZZ am Sonntag» portrays luxury in all its facets and forms. Reports and interviews meet fashion and design trends – substance and style in large format.
«Z» is published mid-month nine times a year and is always included with the Saturday edition of “Neue Zürcher Zeitung” and “NZZ am Sonntag” (including e-paper), except for short breaks in January, July and August. The magazine is also available in 4 and 5 star hotels in Switzerland, in business lounges at Zurich and Basel airports, at selected events and trade fairs, and in the App Store.
Media data
Total sold circulation (print)
210 000
copies
Readership figures incl. E-Paper
487 000
people
Sources: MACH BASIC 2021-1 Print incl. E-Paper, WEMF circulation bulletin 2020
Publication frequency
Published nine times a year and enclosed with the Saturday edition of the «NZZ am Sonntag» and the «NZZ am Sonntag». The magazine is also available in
4 and 5-star hotels in Switzerland, in the business lounges at Zurich and Basel airports and at selected events and trade fairs, and is also available in the App Store.
Special topics
Z
Z
Standard formats
| Format | Placement | Type area (+ 3 mm bleed) | Price | |
 |
2/1 pages | best possible | 556 x 400 | CHF 62 500 |
 |
2/2 pages | best possible | 556 x 196 | CHF 36 800 |
 |
2/3 pages | best possible | 556 x 134 | CHF 28 000 |
 |
1/1 page | best possible | 278 x 400 | CHF 29 500 |
 |
1/2 page, landscape | best possible | 278 x 196 | CHF 18 400 |
 |
1/2 page, portrait | best possible | 138 x 400 | CHF 18 400 |
 |
1/3 page, landscape | best possible | 278 x 134 | CHF 14 000 |
 |
1/3 page, portrait | best possible | 93 x 400 | CHF 14 000 |
 |
1/4 page, landscape | best possible | 278 x 95 | CHF 9 500 |
 |
1/4 page, portrait | best possible | 74 x 400 | CHF 9 500 |
 |
Center-Pano I | best possible | 119 x 176 | CHF 27 600 |
 |
Center-Pano II | best possible | 243 x 264 | CHF 35 400 |
 |
Full Cover | 2-sided) | CHF 148 500 |
Special placements
| Format | Placement | Type area (+ 3 mm bleed) | Price | |
 |
Panorama | 2nd front cover and page 3 | 556 x 400 | 74 300 |
|
Panorama | pages 4 + 5 | 556 x 400 | 70 000 |
|
Panorama | pages 6 + 7 | 556 x 400 | 65 600 |
 |
1/1 page | 4th Inside front cover | 278 x 400 | 38 300 |
|
1/1 page | next to Stuff and content | 278 x 400 | 34 000 |
|
1/1 page | next to sections at the front (1st half of supplement) | 278 x 400 | 32 400 |
Pre-printed inserts
| Bound-in inserts | Circulation | 210 000 Ex | |
| up to 50 g | CHF 74 900 | ||
| Glued insert | Glued insert (+1/1 page CHF 29 500) | Card | Booklet |
| CHF 34 700 | CHF 41 100 | ||
| Sachet | Sachet (+1/1 page CHF 29 500) | CHF 66 900 |
Special topics
| Topic | Publication | Advertising deadline | |
| Sustainable Trends | 13./14.02.2021 | 12.01.2021 | |
| Springfashion | 13./14.03.2021 | 09.02.2021 | |
| Watches & jewellery | 17./18.04.2021 | 12.03.2021 | |
| Beauty | 15./16.05.2021 | 13.04.2021 | |
| Summer special | 12./13.06.2021 | 11.05.2021 | |
| Autumn fashion | 04./05.09.2021 | 03.08.2021 | |
| Interior design | 16./17.10.2021 | 14.09.2021 | |
| Accessoires | 13./14.11.2021 | 12.10.2021 | |
| Gifts | 11./12.12.2021 | 09.11.2021 |
Contact
NZZone
Our Key Account Manager will be happy to assist you.
Andrew Schuster
International Sales Manager
+41 44 258 12 63
andrew.schuster@nzz.ch
Offer filter
The NZZone Universe
Define your target groups, genres and segments. We will inform you about the most suitable advertising formats and thematic environments we have to offer with the various NZZ media.
Happy 1st Birthday NZZone!
Even though April 1 is «April Fools Day», we are not fooling around!
Immo-Barometer Trends
Reasons for buying or renting – with particular focus on the under-50s in Swiss cities
Immo-Barometer study
The NZZ research series on «Living in Switzerland» – Issue No. 20
Customer survey
85% of the respondents booked our titles in the last 12 months: 95% print, 47% online, 11% NZZ Content Solutions and 2% other segments.
Newsletter registration
With the NZZone newsletter we regularly inform you about our activities and news.