Z – die Substanz des Stils

The NZZ magazine for lifestyle and trends – in special format

The lifestyle supplement of «Neuen Zürcher Zeitung» and «NZZ am Sonntag» portrays luxury in all its facets and forms. Anyone with substance and style to offer in large format advertises in «Z».

The magazine «Z» is aimed at an intelligent, consumerist readership with a desire for high-quality goods and services. It impresses with high penetration and is characterised by a special format on high-gloss paper that is unique in Switzerland. The lifestyle supplement of «NZZ am Sonntag» and «NZZ am Sonntag» portrays luxury in all its facets and forms. Reports and interviews meet fashion and design trends – substance and style in large format.

«Z» is published mid-month thirteen times a year and is always included with the Saturday edition of “Neue Zürcher Zeitung” and “NZZ am Sonntag” (including e-paper), except for short breaks in January, July and August. The magazine is also available in 4 and 5 star hotels in Switzerland, at selected events and trade fairs, and in the App Store.

Media data and pricing


Media Data

Circulation figures with demographic data available here.
Also available for download as a PDF.



The complete price list by format is available here.
Also available for download as a PDF.


You want to be concrete? Then combine your individual offer here

Publication frequency

Published thirteen times a year and enclosed with the Saturday edition of the «Neue Zürcher Zeitung» and the «NZZ am Sonntag». The magazine is also available in

4 and 5-star hotels in Switzerland, in the business lounges at Zurich and Basel airports and at selected events and trade fairs, and is also available in the App Store.

Special topics

Topic Publication Advertising deadline Print material deadline
Art edition 4./5.2.2023
Trends 25./26.2.2023
Springfashion 11./12.3.2023
Adventure 25./26.3.2023
Watches & jewellery 22./23.4.2023
Design 20./21.5.2023
Summer 17./18.6.2023 16.5.2023 23.5.2023
Autumn fashion* – also appears in «Corriere del Ticino» 2./3.9.2023 1.8.2023 8.8.2023
Beauty 7./8.10.2023 5.9.2023 12.9.2023
Topic open 21./22.10.2023 19.9.2023 26.9.2023
Accessories 4./5.11.2023 3.10.2023 10.10.2023
Gifts* – also appears in «Corriere del Ticino» 18./19.11.2023 17.10.2023 24.10.2023
Indulgence 2./3.12.2023 31.10.2023 7.11.2023
*These issues also appear one week later (on Saturdays) in the «Corriere del Ticino»


Our Key Account Manager will be happy to assist you.

Andrew Schuster
International Sales Manager

+41 44 258 12 63


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