Neue Zürcher Zeitung
The leading German-language daily newspaper in the premium segment
Since 1780, «Neue Zürcher Zeitung» has been a watchword for well-founded, precise and detailed reporting on world and national events. NZZ is the right environment for intelligent advertising.
The particular strength of «Neue Zürcher Zeitung» lies in its coverage of current events. With its clever analyses, clear comments and exciting reports, it is held in particularly high regard by leaders in business and society. Highly qualified journalists in Zurich and correspondents in Switzerland and abroad provide diligence and expertise. The newspaper is one of the best-respected national and international voices of quality journalism.
NZZ is published daily from Monday to Saturday – as a printed newspaper available by print subscription or at news-stands, as an e-paper and, of course, online. It is also offered in the App Store. Also of interest to advertisers: The third section “Weekend”, which appears on Saturdays, focuses on a specific topic as well as on society, literature, art, travel, research and technology or mobility. There are also regular supplements.
Media data
Total sold circulation (print)
67 458
copies
Subscribers
27 127
E-paper
Readership figures incl. E-Paper
213 000
people
Sources: MACH BASIC 2022-1 Print incl. E-Paper, WEMF circulation bulletin 2021
Prices
Neue Zürcher Zeitung
Neue Zürcher Zeitung Swiss edition
Standard formats
| Format | Placement | Type area | Price | |
 |
2/1 pages | Intro panorama page 2 + 3 | 612 x 440 | CHF 48 900 |
|
2/1 pages | best possible | 612 x 440 | CHF 39 100 |
 |
1/1 page | best possible | 291 x 440 | CHF 19 500 |
|
1/1 page | 1st ad page | 291 x 440 | CHF 21 500 |
|
1/1 page | Rechte Seite | 291 x 440 | CHF 24 400 |
 |
1/2 page, landscape | best possible | 291 x 218 | CHF 11 700 |
 |
1/4 page, landscape | best possible | 291 x 108 | CHF 6 100 |
 |
1/4 page, portrait | best possible | 143 x 218 | CHF 6 100 |
Individual formats
| Section | Millimetre rate | Comments |
| Recommendations | CHF 5.60 | (1 and 9-column advertisements not possible |
| Real estate advertisements Weekend | CHF 6.00 | Published on Saturday and Sunday |
| Real estate | CHF 3.99 | Published Tuesday, Thursday |
| Obituaries/Acknowledgements | CHF 3.99 | 5-column and 10-column |
| Market place | CHF 3.99 | Published Tuesday, Thursday, Saturday |
| NZZ JOBS | CHF 6.70 | Published on Saturday and Sunday |
Pre-printed inserts
| Weight | Mon-Fri | Sat | |
| Neue Zürcher Zeitung Swiss edition | Circulation | 72 000 ex | 82 000 ex |
| up to 25 g | CHF 27 000 | CHF 30 000 | |
| 26-50 g | CHF 34 200 | CHF 38 200 | |
| 51-75 g | CHF 41 600 | CHF 46 800 | |
| 76-100 g | CHF 46 300 | CHF 52 600 | |
| 101-150 g | CHF 50 900 | CHF 57 200 | |
| Neue Zürcher Zeitung Split circulation: Zurich and the region | Circulation | 38 000 ex | 41 000 ex |
| up to 25 g | CHF 13 700 | CHF 14 200 | |
| 26-50 g | CHF 16 600 | CHF 17 600 | |
| 51-75 g | CHF 19 500 | CHF 20 500 | |
| 76-100 g | CHF 22 500 | CHF 23 500 | |
| 101-150 g | CHF 24 400 | CHF 25 400 | |
| Neue Zürcher Zeitung Split circulation: City of Zurich | Circulation | 18 000 ex | 20 000 ex |
| up to 25 g | CHF 6 000 | CHF 6 500 | |
| 26-50 g | CHF 7 500 | CHF 8 500 | |
| 51-75 g | CHF 9 000 | CHF 10 000 | |
| 76-100 g | CHF 10 000 | CHF 11 000 | |
| 101-150 g | CHF 11 000 | CHF 12 000 |
Sticker
| Mon-Fri | Sat | ||
| Neue Zürcher Zeitung Swiss edition | Circulation | 72 000 ex | 82 000 ex |
| Advertising value | CHF 24 375 | CHF 26 875 | |
| Material value* | CHF 3 532.10 | CHF 3 830.30 | |
| Total Sticker | CHF 27 907.10 | CHF 30 705.30 | |
| Neue Zürcher Zeitung Split circulation: Zurich and the region | Circulation | 38 000 ex | 41 000 ex |
| Advertising value | CHF 11 700 | CHF 12 250 | |
| Material value* | CHF 2 267.70 | CHF 2 430.15 | |
| Total Sticker | CHF 13 967.70 | CHF 14 680.15 | |
| Neue Zürcher Zeitung Split circulation: City of Zurich | Circulation | 18 000 ex | 20 000 ex |
| Advertising value | CHF 5 021 | CHF 5 625 | |
| Material value* | CHF 1 454.70 | CHF 1 593 | |
| Total Sticker | CHF 6 475.70 | CHF 7 218 | |
| *Material value (production and technical costs) are not eligible for discount. |
Neue Zürcher Zeitung Full edition (incl. next-to-text)
Standard formats
| Format | Placement | Type area | Price | |
 |
2/1 pages | Intro panorama page 2+3 | 612 x 440 | CHF 67 800 |
|
2/1 pages | best possible | 612 x 440 | CHF 54 200 |
 |
2/2 pages | next-to-text | 612 x 218 | CHF 34 100 |
 |
2/4 pages | next-to-text | 612 x 108 | CHF 20 500 |
|
1/1 page | best possible | 291 x 440 | CHF 27 100 |
|
1/1 page | 1st ad page | 291 x 440 | CHF 29 800 |
|
1/2 page, landscape | best possible | 291 x 218 | CHF 16 200 |
|
1/2 page, landscape | next-to-text | 291 x 218 | CHF 17 000 |
|
1/2 page, landscape | next-to-text, page 2 | 291 x 218 | CHF 17 900 |
 |
1/4 page, landscape | best possible | 291 x 108 | CHF 8 400 |
|
1/4 page, landscape | next-to-text | 291 x 108 | CHF 10 200 |
|
1/4 page, landscape | next-to-text, page 2 | 291 x 108 | CHF 10 800 |
|
1/4 page, portrait | best possible | 143 x 218 | CHF 8 400 |
 |
1/3 page, landscape | next-to-text | 291 x 144 | CHF 12 100 |
 |
1/8 page, landscape | next-to-text | 291 x 53 | CHF 4 900 |
 |
Ads Mini | next-to-text | 54 x 100 | CHF 3 100 |
 |
Ads Midi | next-to-text | 113 x 100 | CHF 7 000 |
Special formats
| Format | Placement | Type area | Price | |
 |
Centre panorama I | best possible | 257 x 218 | CHF 28 600 |
 |
Centre panorama II | best possible | 375 x 268 | CHF 41 200 |
 |
Monolith I | best possible | 54 x 409 | CHF 14 500 |
|
Monolith I | 1st section, page 2 | 54 x 409 | CHF 15 200 |
 |
Monolith II | 1st section | 113 x 409 | CHF 26 700 |
 |
Junior page | best possible | 172 x 236 | CHF 18 700 |
|
Junior page | 1st section, page 2 | 172 x 236 | CHF 19 700 |
 |
Junior page maxi | best possible | 231 x 318 | CHF 20 900 |
 |
Field | front | 54 x 76 | CHF 4 400 |
 |
Field | front | 113 x 76 | CHF 8 800 |
 |
Field | front | 172 x 76 | CHF 13 200 |
|
Bottom horizontal banner, front page | front | 291 x 60 | CHF 16 800 |
Individual formats
| Section | Millimetre rate | Comments |
| Recommendations | CHF 7.50 | 1 and 9-column advertisements not possible |
| Ad | CHF 38.40 | 1 to 3-column |
| Next-to-text | CHF 9.30 | 10-spaltig, mind. Höhe 60mm |
| Obituaries/Acknowledgements | CHF 5.27 | 5 and 10-column |
| Real estate advertisements Weekend | CHF 6.60 | Published on Saturday and Sunday |
| Real estate | CHF 5.27 | Published Tuesday, Thursday, |
| Market place | CHF 5.27 | Published Tuesday, Thursday, Saturday |
| NZZ JOBS | CHF 7.30 | Published on Saturday and Sunday |
| NZZ JOBS (Job applications) | CHF 4.40 | Published on Saturday and Sunday |
Click here for the complete price overview of our portfolio
Publication frequency
Published on a daily basis from Monday to Saturday
Advertisement and print material deadline: 2 p.m., two working days prior to publication.
«NZZ Wochenende», on Saturday
Focus on a main topic, society, cuisine, research & technology, health, digital/automotive, outdoors, travel, column
Cut-off times Public holidays
Supplements
Contact
NZZone
Our Key Account Manager will be happy to assist you.
Andrew Schuster
International Sales Manager
+41 44 258 12 63
andrew.schuster@nzz.ch
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