Neue Zürcher Zeitung
The leading German-language daily newspaper in the premium segment
Since 1780, «Neue Zürcher Zeitung» has been a watchword for well-founded, precise and detailed reporting on world and national events. NZZ is the right environment for intelligent advertising.
The particular strength of «Neue Zürcher Zeitung» lies in its coverage of current events. With its clever analyses, clear comments and exciting reports, it is held in particularly high regard by leaders in business and society. Highly qualified journalists in Zurich and correspondents in Switzerland and abroad provide diligence and expertise. The newspaper is one of the best-respected national and international voices of quality journalism.
NZZ is published daily from Monday to Saturday – as a printed newspaper available by print subscription or at news-stands, as an e-paper and, of course, online. It is also offered in the App Store. Also of interest to advertisers: The third section “Weekend”, which appears on Saturdays, focuses on a specific topic as well as on society, literature, art, travel, research and technology or mobility. There are also regular supplements.
Media data
Total sold circulation (print)
71 861
copies
Subscribers
24 758
E-paper
Readership figures incl. E-Paper
231 000
people
Sources: MACH BASIC 2021-1 Print incl. E-Paper, WEMF circulation bulletin 2020
Publication frequency
Published on a daily basis from Monday to Saturday
Advertisement and print material deadline: 2 p.m., two working days prior to publication.
«NZZ Wochenende», on Saturday
Focus on a main topic, society, cuisine, research & technology, health, digital/automotive, outdoors, travel, column
Cut-off times Public holidays
Prices
Neue Zürcher Zeitung
Neue Zürcher Zeitung Swiss edition
Standard formats
| Format | Placement | Type area | Price | |
 |
2/1 pages | Intro panorama page 2 + 3 | 612 x 440 | CHF 48 900 |
|
2/1 pages | best possible | 612 x 440 | CHF 39 100 |
 |
1/1 page | best possible | 291 x 440 | CHF 19 500 |
|
1/1 page | 1st ad page | 291 x 440 | CHF 21 500 |
|
1/1 page | Rechte Seite | 291 x 440 | CHF 24 400 |
 |
1/2 page, landscape | best possible | 291 x 218 | CHF 11 700 |
 |
1/4 page, landscape | best possible | 291 x 108 | CHF 6 100 |
 |
1/4 page, portrait | best possible | 143 x 218 | CHF 6 100 |
Individual formats
| Section | Millimetre rate | Comments |
| Recommendations | CHF 5.60 | (1 and 9-column advertisements not possible |
| Real estate advertisements Weekend | CHF 6.00 | Published on Saturday and Sunday |
| Real estate | CHF 3.99 | Published Tuesday, Thursday |
| Obituaries/Acknowledgements | CHF 3.99 | 5-column and 10-column |
| Market place | CHF 3.99 | Published Tuesday, Thursday, Saturday |
| NZZ JOBS | CHF 6.70 | Published on Saturday and Sunday |
Neue Zürcher Zeitung Full edition
Standard formats
| Format | Placement | Type area | Price | |
 |
2/1 pages | Intro panorama page 2+3 | 612 x 440 | CHF 67 800 |
|
2/1 pages | best possible | 612 x 440 | CHF 54 200 |
 |
2/2 pages | next-to-text | 612 x 218 | CHF 34 100 |
 |
2/4 pages | next-to-text | 612 x 108 | CHF 20 500 |
|
1/1 page | best possible | 291 x 440 | CHF 27 100 |
|
1/1 page | 1st ad page | 291 x 440 | CHF 29 800 |
|
1/2 page, landscape | best possible | 291 x 218 | CHF 16 200 |
|
1/2 page, landscape | next-to-text | 291 x 218 | CHF 17 000 |
|
1/2 page, landscape | next-to-text, page 2 | 291 x 218 | CHF 17 900 |
 |
1/4 page, landscape | best possible | 291 x 108 | CHF 8 400 |
|
1/4 page, landscape | next-to-text | 291 x 108 | CHF 10 200 |
|
1/4 page, landscape | next-to-text, page 2 | 291 x 108 | CHF 10 800 |
|
1/4 page, portrait | best possible | 143 x 218 | CHF 8 400 |
 |
1/3 page, portrait | next-to-text | 291 x 144 | CHF 12 100 |
 |
1/8 page, landscape | next-to-text | 291 x 53 | CHF 4 900 |
 |
Ads Mini | next-to-text | 54 x 100 | CHF 3 100 |
 |
Ads Midi | next-to-text | 113 x 100 | CHF 7 000 |
Special formats
| Format | Placement | Type area | Price | |
 |
Centre panorama I | best possible | 257 x 218 | CHF 28 600 |
 |
Centre panorama II | best possible | 375 x 268 | CHF 41 200 |
 |
Monolith I | best possible | 54 x 409 | CHF 14 500 |
|
Monolith I | 1st section, page 2 | 54 x 409 | CHF 15 200 |
 |
Monolith II | 1st section | 113 x 409 | CHF 26 700 |
 |
Junior page | best possible | 172 x 236 | CHF 18 700 |
|
Junior page | 1st section, page 2 | 172 x 236 | CHF 19 700 |
 |
Junior page maxi | best possible | 231 x 318 | CHF 20 900 |
 |
Field | front | 54 x 76 | CHF 5 600 |
|
Field | front | 113 x 76 | CHF 11 200 |
|
Field | front | 172 x 76 | CHF 16 800 |
Individual formats
| Section | Millimetre rate | Comments |
| Recommendations | CHF 7.50 | 1 and 9-column advertisements not possible |
| Ad | CHF 38.40 | 1 to 3-column |
| Next-to-text | CHF 9.30 | 10-spaltig, mind. Höhe 60mm |
| Obituaries/Acknowledgements | CHF 5.27 | 5 and 10-column |
| Real estate advertisements Weekend | CHF 6.60 | Published on Saturday and Sunday |
| Real estate | CHF 5.27 | Published Tuesday, Thursday, |
| Market place | CHF 5.27 | Published Tuesday, Thursday, Saturday |
| NZZ JOBS | CHF 7.30 | Published on Saturday and Sunday |
| NZZ JOBS (Job applications) | CHF 4.40 | Published on Saturday and Sunday |
Pre-printed inserts
| Weight | Mon-Fri | Sat | |
| Neue Zürcher Zeitung Swiss edition | Circulation | 78 000 ex | 86 000 ex |
| up to 25 g | CHF 29 000 | CHF 31 500 | |
| 26-50 g | CHF 37 000 | CHF 40 000 | |
| 51-75 g | CHF 45 000 | CHF 49 000 | |
| 76-100 g | CHF 50 000 | CHF 55 000 | |
| 101-150 g | CHF 55 000 | CHF 60 000 | |
| Neue Zürcher Zeitung Split circulation: Zurich and the region | Circulation | 39 000 ex | 42 000 ex |
| up to 25 g | CHF 14 000 | CHF 14 500 | |
| 26-50 g | CHF 17 000 | CHF 18 000 | |
| 51-75 g | CHF 20 000 | CHF 21 000 | |
| 76-100 g | CHF 23 000 | CHF 24 000 | |
| 101-150 g | CHF 25 000 | CHF 26 000 | |
| Neue Zürcher Zeitung Split circulation: City of Zurich | Circulation | 18 000 ex | 20 000 ex |
| up to 25 g | CHF 6 000 | CHF 6 500 | |
| 26-50 g | CHF 7 500 | CHF 8 500 | |
| 51-75 g | CHF 9 000 | CHF 10 000 | |
| 76-100 g | CHF 10 000 | CHF 11 000 | |
| 101-150 g | CHF 11 000 | CHF 12 000 |
Sticker
| Mon-Fri | Sat | ||
| Neue Zürcher Zeitung Swiss edition | Circulation | 78 000 ex | 86 000 ex |
| Advertising value | CHF 24 375 | CHF 26 875 | |
| Material value* | CHF 3 874.45 | CHF 4 227.65 | |
| Total Sticker | CHF 28 249.45 | CHF 31 102.65 | |
| Neue Zürcher Zeitung Split circulation: Zurich and the region | Circulation | 39 000 ex | 42 000 ex |
| Advertising value | CHF 11 700 | CHF 12 250 | |
| Material value* | CHF 2 321.85 | CHF 2 484.30 | |
| Total Sticker | CHF 14 021.85 | CHF 14 734.30 | |
| Neue Zürcher Zeitung Split circulation: City of Zurich | Circulation | 18 000 ex | 20 000 ex |
| Advertising value | CHF 5 021 | CHF 5 625 | |
| Material value* | CHF 1 454.70 | CHF 1 593 | |
| Total Sticker | CHF 6 475.70 | CHF 7 218 |
Supplements
Contact
NZZone
Our Key Account Manager will be happy to assist you.
Andrew Schuster
International Sales Manager
+41 44 258 12 63
andrew.schuster@nzz.ch
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