Neue Zürcher Zeitung

The leading German-language daily newspaper in the premium segment

Since 1780, «Neue Zürcher Zeitung» has been a watchword for well-founded, precise and detailed reporting on world and national events. NZZ is the right environment for intelligent advertising.

The particular strength of «Neue Zürcher Zeitung» lies in its coverage of current events. With its clever analyses, clear comments and exciting reports, it is held in particularly high regard by leaders in business and society. Highly qualified journalists in Zurich and correspondents in Switzerland and abroad provide diligence and expertise. The newspaper is one of the best-respected national and international voices of quality journalism.

NZZ is published daily from Monday to Saturday – as a printed newspaper available by print subscription or at news-stands, as an e-paper and, of course, online. It is also offered in the App Store. Also of interest to advertisers: The third section “Weekend”, which appears on Saturdays, focuses on a specific topic as well as on society, literature, art, travel, research and technology or mobility. There are also regular supplements.

Media data

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Total sold circulation (print)
71 861
copies

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Subscribers
24 758
E-paper

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Readership figures incl. E-Paper
231 000
people

Sources: MACH BASIC 2021-1 Print incl. E-Paper, WEMF circulation bulletin 2020

Publication frequency

Published on a daily basis from Monday to Saturday
Advertisement and print material deadline: 2 p.m., two working days prior to publication.

«NZZ Wochenende», on Saturday

Focus on a main topic, society, cuisine, research & technology, health, digital/automotive, outdoors, travel, column

Cut-off times Public holidays

Prices

Neue Zürcher Zeitung

Neue Zürcher Zeitung Swiss edition

Standard formats

Format Placement Type area Price
2/1 pages Intro panorama page 2 + 3 612 x 440 CHF 48 900
2/1 pages best possible 612 x 440 CHF 39 100
1/1 page best possible 291 x 440 CHF 19 500
1/1 page 1st ad page 291 x 440 CHF 21 500
1/1 page Rechte Seite 291 x 440 CHF 24 400
1/2 page, landscape best possible 291 x 218 CHF 11 700
1/4 page, landscape best possible 291 x 108 CHF 6 100
1/4 page, portrait best possible 143 x 218 CHF 6 100

Individual formats

Section Millimetre rate Comments
Recommendations CHF 5.60 (1 and 9-column advertisements not possible
Real estate advertisements Weekend CHF 6.00 Published on Saturday and Sunday
Real estate CHF 3.99 Published Tuesday, Thursday
Obituaries/Acknowledgements CHF 3.99 5-column and 10-column
Market place CHF 3.99 Published Tuesday, Thursday, Saturday
NZZ JOBS CHF 6.70 Published on Saturday and Sunday

Neue Zürcher Zeitung Full edition

Standard formats

Format Placement Type area Price
2/1 pages Intro panorama page 2+3 612 x 440 CHF 67 800
2/1 pages best possible 612 x 440 CHF 54 200
2/2 pages next-to-text 612 x 218 CHF 34 100
2/4 pages next-to-text 612 x 108 CHF 20 500
1/1 page best possible 291 x 440 CHF 27 100
1/1 page 1st ad page 291 x 440 CHF 29 800
1/2 page, landscape best possible 291 x 218 CHF 16 200
1/2 page, landscape next-to-text 291 x 218 CHF 17 000
1/2 page, landscape next-to-text, page 2 291 x 218 CHF 17 900
1/4 page, landscape best possible 291 x 108 CHF 8 400
1/4 page, landscape next-to-text 291 x 108 CHF 10 200
1/4 page, landscape next-to-text, page 2 291 x 108 CHF 10 800
1/4 page, portrait best possible 143 x 218 CHF 8 400
1/3 page, portrait next-to-text 291 x 144 CHF 12 100
1/8 page, landscape next-to-text 291 x 53 CHF 4 900
Ads Mini next-to-text 54 x 100 CHF 3 100
Ads Midi next-to-text 113 x 100 CHF 7 000

Special formats

Format Placement Type area Price
Centre panorama I best possible 257 x 218 CHF 28 600
Centre panorama II best possible 375 x 268 CHF 41 200
Monolith I best possible 54 x 409 CHF 14 500
Monolith I 1st section, page 2 54 x 409 CHF 15 200
Monolith II 1st section 113 x 409 CHF 26 700
Junior page best possible 172 x 236 CHF 18 700
Junior page 1st section, page 2 172 x 236 CHF 19 700
Junior page maxi best possible 231 x 318 CHF 20 900
Field front 54 x 76 CHF 5 600
Field front 113 x 76 CHF 11 200
Field front 172 x 76 CHF 16 800

Individual formats

Section Millimetre rate Comments
Recommendations CHF 7.50 1 and 9-column advertisements not possible
Ad CHF 38.40 1 to 3-column
Next-to-text CHF 9.30 10-spaltig, mind. Höhe 60mm
Obituaries/Acknowledgements CHF 5.27 5 and 10-column
Real estate advertisements Weekend CHF 6.60 Published on Saturday and Sunday
Real estate CHF 5.27 Published Tuesday, Thursday,
Market place CHF 5.27 Published Tuesday, Thursday, Saturday
NZZ JOBS CHF 7.30 Published on Saturday and Sunday
NZZ JOBS (Job applications) CHF 4.40 Published on Saturday and Sunday

Pre-printed inserts

Weight Mon-Fri Sat
Neue Zürcher Zeitung Swiss edition Circulation 78 000 ex 86 000 ex
up to 25 g CHF 29 000 CHF 31 500
26-50 g CHF 37 000 CHF 40 000
51-75 g CHF 45 000 CHF 49 000
76-100 g CHF 50 000 CHF 55 000
101-150 g CHF 55 000 CHF 60 000
Neue Zürcher Zeitung Split circulation: Zurich and the region Circulation 39 000 ex 42 000 ex
up to 25 g CHF 14 000 CHF 14 500
26-50 g CHF 17 000 CHF 18 000
51-75 g CHF 20 000 CHF 21 000
76-100 g CHF 23 000 CHF 24 000
101-150 g CHF 25 000 CHF 26 000
Neue Zürcher Zeitung Split circulation: City of Zurich Circulation 18 000 ex 20 000 ex
up to 25 g CHF 6 000 CHF 6 500
26-50 g CHF 7 500 CHF 8 500
51-75 g CHF 9 000 CHF 10 000
76-100 g CHF 10 000 CHF 11 000
101-150 g CHF 11 000 CHF 12 000

Sticker

Mon-Fri Sat
Neue Zürcher Zeitung Swiss edition Circulation 78 000 ex 86 000 ex
Advertising value CHF 24 375 CHF 26 875
Material value* CHF 3 874.45 CHF 4 227.65
Total Sticker CHF 28 249.45 CHF 31 102.65
Neue Zürcher Zeitung Split circulation: Zurich and the region Circulation 39 000 ex 42 000 ex
Advertising value CHF 11 700 CHF 12 250
Material value* CHF 2 321.85 CHF 2 484.30
Total Sticker CHF 14 021.85 CHF 14 734.30
Neue Zürcher Zeitung Split circulation: City of Zurich Circulation 18 000 ex 20 000 ex
Advertising value CHF 5 021 CHF 5 625
Material value* CHF 1 454.70 CHF 1 593
Total Sticker CHF 6 475.70 CHF 7 218

Exklusiv

Supplements

Topics Special/publisher‘s supplement Publication Advertising deadline
Financial Year 2020/2021 Special supplement 8.1.2021 25.12.2020
the market I Publisher‘s supplement 26.2.2021 12.2.2021
Saving taxes Publisher‘s supplement 12.3.2021 26.2.2021
My finances I Publisher‘s supplement 9.4.2021 26.3.2021
NZZ am Bellevue Publisher‘s supplement 29.4.2021 15.4.2021
the market II Publisher‘s supplement 19.5.2021 5.5.2021
KMU today I Publisher‘s supplement 27.5.2021 12.5.2021
Education I Special supplement 9.6.2021 26.5.2021
Mobility Publisher‘s supplement 18.6.2021 4.6.2021
The new normal Publisher‘s supplement 30.6.2021 16.6.2021
Lucerne Festival Special supplement 10.7.2021 25.6.2021
KMU_today II Publisher‘s supplement 3.9.2021 20.8.2021
Asset Management Special supplement 10.9.2021 27.8.2021
Art Basel Special supplement 20.9.2021 6.9.2021
Watches Special supplement 24.9.2021 10.9.2021
the market III Publisher‘s supplement 3.9.2021 20.8.2021
Kunsthaus Special supplement 8.10.2021 23.9.2021
My finances II Publisher‘s supplement 29.10.2021 15.10.2021
Education II Special supplement 24.11.2021 10.11.2021
Sustainable investment Publisher‘s supplement 3.12.2021 19.11.2021

Contact

NZZone
Our Key Account Manager will be happy to assist you.

Andrew Schuster
International Sales Manager

+41 44 258 12 63
andrew.schuster@nzz.ch

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