Neue Zürcher Zeitung

The leading German-language daily newspaper in the premium segment

Since 1780, «Neue Zürcher Zeitung» has been a watchword for well-founded, precise and detailed reporting on world and national events. NZZ is the right environment for intelligent advertising.

The particular strength of «Neue Zürcher Zeitung» lies in its coverage of current events. With its clever analyses, clear comments and exciting reports, it is held in particularly high regard by leaders in business and society. Highly qualified journalists in Zurich and correspondents in Switzerland and abroad provide diligence and expertise. The newspaper is one of the best-respected national and international voices of quality journalism.

NZZ is published daily from Monday to Saturday – as a printed newspaper available by print subscription or at news-stands, as an e-paper and, of course, online. It is also offered in the App Store. Also of interest to advertisers: The third section “Weekend”, which appears on Saturdays, focuses on a specific topic as well as on society, literature, art, travel, research and technology or mobility. There are also regular supplements.

Media data

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Total sold circulation (print)
67 458
copies

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Subscribers
27 127
E-paper

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Readership figures incl. E-Paper
213 000
people

Sources: MACH BASIC 2022-1 Print incl. E-Paper, WEMF circulation bulletin 2021

Prices

Neue Zürcher Zeitung

Neue Zürcher Zeitung Swiss edition

Standard formats

Format Placement Type area Price
2/1 pages Intro panorama page 2 + 3 612 x 440 CHF 48 900
2/1 pages best possible 612 x 440 CHF 39 100
1/1 page best possible 291 x 440 CHF 19 500
1/1 page 1st ad page 291 x 440 CHF 21 500
1/1 page Rechte Seite 291 x 440 CHF 24 400
1/2 page, landscape best possible 291 x 218 CHF 11 700
1/4 page, landscape best possible 291 x 108 CHF 6 100
1/4 page, portrait best possible 143 x 218 CHF 6 100

Individual formats

Section Millimetre rate Comments
Recommendations CHF 5.60 (1 and 9-column advertisements not possible
Real estate advertisements Weekend CHF 6.00 Published on Saturday and Sunday
Real estate CHF 3.99 Published Tuesday, Thursday
Obituaries/Acknowledgements CHF 3.99 5-column and 10-column
Market place CHF 3.99 Published Tuesday, Thursday, Saturday
NZZ JOBS CHF 6.70 Published on Saturday and Sunday

Pre-printed inserts

Weight Mon-Fri Sat
Neue Zürcher Zeitung Swiss edition Circulation 72 000 ex 82 000 ex
up to 25 g CHF 27 000 CHF 30 000
26-50 g CHF 34 200 CHF 38 200
51-75 g CHF 41 600 CHF 46 800
76-100 g CHF 46 300 CHF 52 600
101-150 g CHF 50 900 CHF 57 200
Neue Zürcher Zeitung Split circulation: Zurich and the region Circulation 38 000 ex 41 000 ex
up to 25 g CHF 13 700 CHF 14 200
26-50 g CHF 16 600 CHF 17 600
51-75 g CHF 19 500 CHF 20 500
76-100 g CHF 22 500 CHF 23 500
101-150 g CHF 24 400 CHF 25 400
Neue Zürcher Zeitung Split circulation: City of Zurich Circulation 18 000 ex 20 000 ex
up to 25 g CHF 6 000 CHF 6 500
26-50 g CHF 7 500 CHF 8 500
51-75 g CHF 9 000 CHF 10 000
76-100 g CHF 10 000 CHF 11 000
101-150 g CHF 11 000 CHF 12 000

Sticker

Mon-Fri Sat
Neue Zürcher Zeitung Swiss edition Circulation 72 000 ex 82 000 ex
Advertising value CHF 24 375 CHF 26 875
Material value* CHF 3 532.10 CHF 3 830.30
Total Sticker CHF 27 907.10 CHF 30 705.30
Neue Zürcher Zeitung Split circulation: Zurich and the region Circulation 38 000 ex 41 000 ex
Advertising value CHF 11 700 CHF 12 250
Material value* CHF 2 267.70 CHF 2 430.15
Total Sticker CHF 13 967.70 CHF 14 680.15
Neue Zürcher Zeitung Split circulation: City of Zurich Circulation 18 000 ex 20 000 ex
Advertising value CHF 5 021 CHF 5 625
Material value* CHF 1 454.70 CHF 1 593
Total Sticker CHF 6 475.70 CHF 7 218
*Material value (production and technical costs) are not eligible for discount.

Neue Zürcher Zeitung Full edition (incl. next-to-text)

Standard formats

Format Placement Type area Price
2/1 pages Intro panorama page 2+3 612 x 440 CHF 67 800
2/1 pages best possible 612 x 440 CHF 54 200
2/2 pages next-to-text 612 x 218 CHF 34 100
2/4 pages next-to-text 612 x 108 CHF 20 500
1/1 page best possible 291 x 440 CHF 27 100
1/1 page 1st ad page 291 x 440 CHF 29 800
1/2 page, landscape best possible 291 x 218 CHF 16 200
1/2 page, landscape next-to-text 291 x 218 CHF 17 000
1/2 page, landscape next-to-text, page 2 291 x 218 CHF 17 900
1/4 page, landscape best possible 291 x 108 CHF 8 400
1/4 page, landscape next-to-text 291 x 108 CHF 10 200
1/4 page, landscape next-to-text, page 2 291 x 108 CHF 10 800
1/4 page, portrait best possible 143 x 218 CHF 8 400
1/3 page, landscape next-to-text 291 x 144 CHF 12 100
1/8 page, landscape next-to-text 291 x 53 CHF 4 900
Ads Mini next-to-text 54 x 100 CHF 3 100
Ads Midi next-to-text 113 x 100 CHF 7 000

Special formats

Format Placement Type area Price
Centre panorama I best possible 257 x 218 CHF 28 600
Centre panorama II best possible 375 x 268 CHF 41 200
Monolith I best possible 54 x 409 CHF 14 500
Monolith I 1st section, page 2 54 x 409 CHF 15 200
Monolith II 1st section 113 x 409 CHF 26 700
Junior page best possible 172 x 236 CHF 18 700
Junior page 1st section, page 2 172 x 236 CHF 19 700
Junior page maxi best possible 231 x 318 CHF 20 900
Field front 54 x 76 CHF 4 400
Field front 113 x 76 CHF 8 800
Field front 172 x 76 CHF 13 200
Bottom horizontal banner, front page front 291 x 60 CHF 16 800

Individual formats

Section Millimetre rate Comments
Recommendations CHF 7.50 1 and 9-column advertisements not possible
Ad CHF 38.40 1 to 3-column
Next-to-text CHF 9.30 10-spaltig, mind. Höhe 60mm
Obituaries/Acknowledgements CHF 5.27 5 and 10-column
Real estate advertisements Weekend CHF 6.60 Published on Saturday and Sunday
Real estate CHF 5.27 Published Tuesday, Thursday,
Market place CHF 5.27 Published Tuesday, Thursday, Saturday
NZZ JOBS CHF 7.30 Published on Saturday and Sunday
NZZ JOBS (Job applications) CHF 4.40 Published on Saturday and Sunday

Click here for the complete price overview of our portfolio

Publication frequency

Published on a daily basis from Monday to Saturday
Advertisement and print material deadline: 2 p.m., two working days prior to publication.

«NZZ Wochenende», on Saturday

Focus on a main topic, society, cuisine, research & technology, health, digital/automotive, outdoors, travel, column

Cut-off times Public holidays

Offering

You want to be concrete? Then combine your individual offer here

Supplements

Topics Special/publisher‘s supplement Publication Anzeigenschluss Print material deadline
Financial Year 2022 Publisher's supplement 28.1.2022
Paying less tax Publisher‘s supplement 11.3.2022
the market I Publisher‘s supplement 18.3.2022
KMU today I Publisher‘s supplement 8.4.2022
Education I Special supplement 8.6.2022 25.5.2022 1.6.2022
Sustainability I Special supplement 11.6.2022 25.5.2022 3.6.2022
Art Basel Special supplement 13.6.2022 30.5.2022 6.6.2022
the market II Publisher‘s supplement 17.6.2022 3.6.2022 10.6.2022
Sustainable investment I Publisher‘s supplement 24.6.2022 10.6.2022 17.6.2022
Lucerne Festival Special supplement 9.7.2022 24.6.2022 1.7.2022
KMU today II Publisher‘s supplement 2.9.2022 19.8.2022 26.8.2022
Asset Management Special supplement 9.9.2022 26.8.2022 2.9.2022
Sustainability II Special supplement 17.9.2022 2.9.2022 9.9.2022
the market III Publisher‘s supplement 23.9.2022 9.9.2022 16.9.2022
Watches & Jewellery Special supplement 30.9.2022 16.9.2022 23.9.2022
Art edition Special supplement 25.10.2022 11.10.2022 18.10.2022
Education II Special supplement 23.11.2022 9.11.2022 16.11.2022
the market IV Publisher‘s supplement 25.11.2022 11.11.2022 18.11.2022
Christmas in Zurich Publisher‘s supplement 26.11.2022 11.11.2022 18.11.2022
Sustainable investment II Publisher‘s supplement 2.12.2022 18.11.2022 25.11.2022

Contact

NZZone
Our Key Account Manager will be happy to assist you.

Andrew Schuster
International Sales Manager

+41 44 258 12 63
andrew.schuster@nzz.ch

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