Cover last issue
the market I
Publisher’s supplement in the «Neue Zürcher Zeitung», airport business lounges, as an e-paper and online at themarket.ch
Publication date
Friday, 19 April 2024
Advertising deadline
Friday, 5 April 2024
Print material deadline
Friday, 12 April 2024
Journalistic concept
Investing with a system
1. Portfolio strategies:
- Diversification and asset allocation
- Risk management and expected returns
- Long-term vs. short-term investment strategies
3. Warning signals:
- Volatility and market turbulence
- Economic indicators and geopolitical risks
- Valuation levels and interest rate trends
5. ESG (environment, social, governance):
- Importance of ESG factors in investment decisions
- Integration of sustainability targets into the portfolio
- ESG-orientated investment opportunities
7. How to invest over the cycle:
- Economic cycles and market trends
- Tactical vs. strategic adjustments
- Long-term objectives and short-term opportunities
Subject to change
Journalistisches Konzept
Anlegen mit System
2. Asset classes including cryptocurrencies:
- Traditional asset classes (equities, bonds)
- Alternative asset classes (property, commodities)
- Cryptocurrencies and their potential
4. How to create 1 million:
- Savings and investment discipline
- Long-term investment strategies and goals
- Risk tolerance and diversification
6. Factor strategies:
- Value, growth, quality and other factors
- Quantitative models and factor premiums
- Factor investments to minimise risk and increase returns
Target group for advertising
«Neue Zürcher Zeitung»
Total
NZZ readers in this group
Total sold circulation
87 691 copies*
Investment frequency: frequent
277**
Readership inc. e-Paper
243 000 persons*
Total assets exceeding
CHF 1 000 000
294**
*MACH BASIC 2023-2
**MACH Consumer 2023
Additional copies
Total
Additional print run in airport business lounges
23 000 copies
Reach business travellers in a relaxing reading atmosphere in the business lounges at the Zurich and Basel airports along with other major airports in Germany
Sending of e-paper to «The Market Daily» newsletter subscribers
70 000 contacts
Price b&w/colour
Type area
2/1 pages
CHF 39 100
612 × 440 mm
1/1 page
CHF 19 500
291 × 440 mm
1/2 page landscape
1/2 page landscape, next to text
CHF 11 700
CHF 17 000
291 × 218 mm
291 × 218 mm
1/3 page landscape, next to text
CHF 12 100
291 × 144 mm
1/4 page landscape
1/4 page landscape, next to text
CHF 6 100
CHF 10 200
291 × 108 mm
291 × 108 mm
1/8 page, portrait
CHF 4 900
291 × 53 mm
Millimetre rates
Advertisement
Next to text
Adverising panel
(coloured)
5.60
9.30
38.40
Article-teaser placed in newsletter «The Market Daily», text ad
Published MO-SA, can be booked on a daily basis (33 000+ circulation, opening rate ca. 40%)
CHF 600 / day
Sponsored Artikel (Sponsored Content) auf themarket.ch (12 000 Impressions des Artikel-Teasers)
CHF 900 / day
All rates in Swiss Francs, gross, exc. 8.1% VAT
Contact
NZZone
Our Key Account Manager will be happy to assist you.
Andrew Schuster
International Sales Manager
+41 44 258 12 63
andrew.schuster@nzzone.ch
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