Cover example
Alternative investments
Focus in the «Neuen Zürcher Zeitung» and in «Le Temps», digitally extended on nzz.ch and letemps.ch
Publication dates
«Neue Zürcher Zeitung»: Friday, 21 June 2024
«Le Temps»: Friday, 5 July 2024
Advertising deadline
«Neue Zürcher Zeitung»: Wednesday, 5 June 2024
«Le Temps»: Tuesday, 25 June 2024
Print material deadline
«Neue Zürcher Zeitung»: Friday, 14 June 2024
«Le Temps»: Friday, 28 June 2024
Journalistic concept
Investments beyond the norm
Innovative and novel investment strategies and investment concepts are grouped together under the blanket term «Alternative investments». These are investments that do not rely on traditional financial products such as shares, bonds, investment funds or other listed securities. The new Focus to be published on 21st June 2024 in the «Neue Zürcher Zeitung» and on 5th July 2024 in «Le Temps» shines a spotlight on investments beyond the norm.
Experts have their say in the journalistically independent content. However, companies and organisations can write their own guest contributions. Highlights in the «Neue Zürcher Zeitung» or in the «NZZ am Sonntag» are not the work of the editorial team, but of our in-house service provider for journalistic storytelling: NZZ Content Creation.
Potential subjects
- Ambition – Investors often expect higher returns from alternative investments than from traditional forms of investment.
- Spectrum – Just what are alternative investments, and which investments do not belong in this category? A question that is neither answered clearly nor conclusively by experts.
- The familiar – private equity or hedge funds as a source of finance
- The exclusives – works of art, vintage cars, luxury watches, rare wines
- For the big players – real estate, infrastructure, aircraft, ships
- For the small players – collector’s items such as stamps or coins
- The sustainable ones – renewable energies, raw materials, precious metals
- The exotic – weather derivatives, distressed debt, cryptocurrency
- Myth 1 – Alternative investments are only accessible to very wealthy investors and qualified buyers. True and false, but there are a few things to bear in mind.
- Myth 2 – Alternative investments increase the investment risk in the portfolio. True and false: it depends on the strategy chosen and the return-on-investment objectives being pursued.
Subject to change
Classic advertisement
Price bw/coloured
«Neue Zürcher Zeitung»
Type area
«Neue Zürcher Zeitung»
Price bw/coloured
«Le Temps»
Type area
«Le Temps»
1/1 page
CHF 19 500
291 × 440 mm
CHF 13 500
290 × 440 mm
1/2 Seite landscape, next to text
CHF 17 000
291 × 218 mm
CHF 11 700
290 × 220 mm
1/3 page landscape, next to text
CHF 12 100
291 × 144 mm
CHF 8 900
290 × 150 mm
Advertisements: classic advertisement using print material produced by the customer; without extension in digital form (additional formats on request)
Digitally extended
Price bw/coloured
«Neue Zürcher Zeitung»
Price bw/coloured
«Le Temps»
Text volume
1/1 page
CHF 19 500
+CHF 2 000 production
CHF 13 500
+CHF 2 000 production
max. 6 000 characters
1/2 Seite landscape, next to text
CHF 17 000
+CHF 1 000 production
CHF 11 700
+CHF 1 000 production
max. 3 000 characters
Guest article I: Content supplied; edited and laid out by NZZ Content Creation; inc. proof-reading but exc. image material; the article will also appear in the dossier on nzz.ch.
Translation fees 1/1 page CHF 1 500 or 1/2 page CHF 800.
Digitally extended
Price bw/coloured
«Neue Zürcher Zeitung»
Price bw/coloured
«Le Temps»
Text volume
1/1 page
CHF 19 500
+CHF 4 000 production
CHF 13 500
+CHF 4 000 production
max. 6 000 characters
1/2 Seite landscape, next to text
CHF 17 000
+CHF 2 000 production
CHF 11 700
+CHF 2 000 production
max. 3 000 characters
Guest article II: Content researched and written on behalf of the customer by NZZ Content Creation; inc. proof-reading but exc. image material. The article will also appear in the feature on nzz.ch.
Translation fees 1/1 page CHF 1 500 or 1/2 page CHF 800.
Article placed in newsletter «NZZ Wirtschaft & Finanzen»
Published MO-SA, can be booked on a weekly basis (124 067+ circulation)
CHF 10 000
Article placed in newsletter «Schwerpunkt Wirtschaft» of «Le Temps»
Published MO-FR, can be booked on a daily basis (21 000+ circulation)
CHF 2 500
Artikel-Boost via NZZ click and social media (3000+ Engagements)
CHF 5 000
All rates in Swiss Francs, exc. 8.1% VAT
Contact
NZZone
Our Key Account Manager will be happy to assist you.
Andrew Schuster
International Sales Manager
+41 44 258 12 63
andrew.schuster@nzzone.ch
Newsletter registration
With the NZZone newsletter we regularly inform you about our activities and news.