Cover example
Paying less tax
Focus in the «Neue Zürcher Zeitung» and in «Le Temps», digitally on nzz.ch
Publication dates
«Neue Zürcher Zeitung»: Friday, 1 March 2024
«Le Temps»: Friday, 1 March 2024
Advertising deadline
«Neue Zürcher Zeitung»: Friday, 16 February 2024
«Le Temps»: Tuesday, 20 February 2024
Print material deadline
«Neue Zürcher Zeitung»: Friday, 23 February 2024
«Le Temps»: Friday, 23 February 2024
Journalistic concept
In its annual NZZ focus «Paying less Tax», the NZZ Content Creation team shows both employees and employers how they can make their hard-earned money go further or legally reduce what they have to pay to the tax man. On the one hand we provide the latest news and information, and on the other hand we let the experts have their say.
Professionals will not be the only ones interviewed for the articles. Companies can reach for their keyboards – or ask someone to write an article for them. Focuses in the «Neue Zürcher Zeitung» are not the work of the editorial staff but of our service-provider in the field of journalistic storytelling: NZZ Content Creation.
Potential subjects
- Inflation/recession – everything is becoming more expensive: will taxes go down?
- 2024 tax return – What new factors do private individuals have to consider?
- Fiscal drag – What impact does it have on tax rates and deductions?
- «Marriage penalty» – What does the bill on individual taxation say on this subject?
- Capital and wealth tax – what’s in favour, what’s against?
- Business expense deductions – What’s the next step in the simplification process?
- VAT – What impact will the increase have on SMEs?
- OECD minimum tax – What happens now after the postponement?
- Double taxation – Which country agreements are changing?
- Fiscal federalism – How much longer can our system survive?
Subject to change
Classic advertisement
Price bw/coloured
«Neue Zürcher Zeitung»
Type area
«Neue Zürcher Zeitung»
Price bw/coloured
«Le Temps»
Type area
«Le Temps»
1/1 page
CHF 19 500
291 × 440 mm
CHF 13 500
290 × 440 mm
1/2 page landscape, next to text
CHF 17 000
291 × 218 mm
CHF 11 700
290 × 220 mm
1/3 page landscape, next to text
CHF 12 100
291 × 144 mm
CHF 8 900
290 × 150 mm
Advertisements: classic advertisement using print material produced by the customer; without extension in digital form (additional formats on request)
Digitally extended
Price bw/coloured
«Neue Zürcher Zeitung»
Price bw/coloured
«Le Temps»
Text volume
1/1 page
CHF 19 500
+CHF 2 000 production
CHF 13 500
+CHF 2 000 production
max. 6 000 characters
1/2 page landscape, next to text
CHF 17 000
+CHF 1 000 production
CHF 11 700
+CHF 1 000 production
max. 3 000 characters
Guest article I: Content supplied; edited and laid out by NZZ Content Creation; inc. proof-reading but exc. image material; the article will also appear in the dossier on nzz.ch.
Translation fees 1/1 page CHF 1 500 or 1/2 page CHF 800.
Digitally extended
Price bw/coloured
«Neue Zürcher Zeitung»
Price bw/coloured
«Le Temps»
Text volume
1/1 page
CHF 19 500
+CHF 4 000 production
CHF 13 500
+CHF 4 000 production
max. 6 000 characters
1/2 page landscape, next to text
CHF 17 000
+CHF 2 000 production
CHF 11 700
+CHF 2 000 production
max. 3 000 characters
Guest article II: Content researched and written on behalf of the customer by NZZ Content Creation; inc. proof-reading but exc. image material. The article will also appear in the feature on nzz.ch.
Translation fees 1/1 page CHF 1 500 or 1/2 page CHF 800.
«Your specialists for tax issues»
Price bw/coloured
Type area
1 box
CHF 1 250*
202 × 28 mm
1 double box
CHF 2 190*
202 × 58 mm
*Publication dates: 15 February 2024 in the 1st section of the Neue Zürcher Zeitung and 1 March 2024 in the focus «Paying less tax». We offer a discount of 10% when two insertions are booked. Print material deadline: 5 February 2024
Article placed in newsletter «NZZ Wirtschaft & Finanzen»
Published MO-SA, can be booked on a weekly basis (124 067+ circulation)
CHF 10 000
Article placed in newsletter «Schwerpunkt Wirtschaft» of «Le Temps»
Published MO-FR, can be booked on a daily basis (21 000+ circulation)
CHF 2 500
Artikel-Boost via NZZ click and social media (3 000+ Engagements)
CHF 5 000
All rates in Swiss Francs, exc. 8.1% VAT
Contact
NZZone
Our Key Account Manager will be happy to assist you.
Andrew Schuster
International Sales Manager
+41 44 258 12 63
andrew.schuster@nzzone.ch
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