SME+

Fear of the next economic downturn is not a good guide. Those who wait for the crash to happen overlook opportunities. Even in uncertain times, the signs point to success for many Swiss SMEs. However, these opportunities must be recognised and exploited.

On 2 May 2026, the SME+ supplement on the topic of «Showing courage in the Swiss market environment» will be published. It shows how companies can remain capable of acting despite global uncertainties, assess risks realistically and tap into new potential.

Independent expert insights form the foundation of the editorial content. At the same time, companies and organizations are invited to position themselves thematically with guest contributions. These special features, which appear in «Neue Zürcher Zeitung» or «NZZ am Sonntag», are not produced by the editorial team but by our in-house storytelling service: NZZ Content Creation.

Possible topics:

• Clear words
  Conflicts, uncertainties, strategic doubts. Resilient companies say what everyone is thinking. Leadership begins with clear communication and trust.
• Liquidity as a survival factor
  Plan cash flow, secure reserves, actively manage payment terms. Swiss SMEs are under pressure from rising costs and cautious customers.
• Pricing with backbone
  Explain value instead of offering discounts. Transparent communication strengthens margins and customer relationships.
• Rethinking supply chains
  Examine regionalisation, reduce dependencies, cultivate partner relationships. Switzerland means proximity, but also cost awareness.
• Energy and Switzerland as a location
  Energy prices, security of supply, efficiency. Those who understand processes not only save costs, but also gain planning security.
• Cybersecurity is a matter for senior management
  Attacks have long since affected small companies too. Prevention, contingency planning and training are part of corporate culture.
• Use AI pragmatically
  Automation in the back office, data analysis in sales, support in customer service. Start small, measure the benefits.
• Solve the skills shortage with a human touch
  Retention instead of replacement. Development opportunities, appreciation, clear leadership.
• Mental health in leadership
  Pressure, responsibility, uncertainty. Those who take care of themselves can take care of others.
• Arrange succession in good time
  Many Swiss SMEs are facing a generational change. Open discussions prevent uncertainty within the team.
• Service as an anchor of stability
  Recurring income through maintenance, consulting, subscriptions. Proximity to customers creates security.
• Shorten decision-making processes
  Fewer meetings, clearer responsibilities. Speed is a competitive advantage.
• Meaning and values as a compass
  In uncertain times, employees seek guidance. Clear values strengthen loyalty and identification.

Subject to change