Fancy a bit more? Then try our visual storytelling!

Greater reach, greater emotion: your paid content becomes multimedia. That’s what NZZ Story Lab stands for – not only for classic formats such as print and digital, but also for video productions, visualisations and reach via social media.

Do you remember the short preview we shared a few weeks ago?
NZZone is taking content-led advertising to the next level with the launch of NZZ Story Lab. Our multimedia specialist for journalistic storytelling to NZZ standards produces relevant content across every dimension and at every scale – from print and online to video and visuals, social media and events.

Now we’re turning concept and creation into action: we’re expanding our mix-and-match paid-content portfolio with smart new elements that showcase your messages even more powerfully. Alongside our proven print and digital formats and our exclusive events, we’re taking the next step towards visual storytelling and telling your story in a truly multimedia way.

Curtain up for video

Moving images are the language of the present. From now on, we offer three tailor-made video formats that meet your audience exactly where they’re watching:

• Story Clip: Authentic documentary-style storytelling in the form of a short report – close, immediate and real.
• Spotlight: Cinematic staging that brings your brand to life on an emotional level.
• Host Video: Informative and professional in a studio setting, presented by a host.

With our journalistic video formats, we set stories in motion. Whether 16:9 or 9:16 – we know the drill.

More than just a post

We don’t just integrate your videos seamlessly into your digital sponsored content on our websites – we now also distribute them organically as reels across the social media channels of our media brands.

And it even works without moving images: we visualise your articles and tell them as carousel posts. Either way, you land directly in the feeds of our followers and benefit from additional reach.

Visuals create interaction

In addition, we bring your content to life with interactive elements and animated graphics. Our visual formats – data-driven and visually enriched – shine primarily in the digital space, while also adding fresh, modern accents to our printed titles.

Your benefits at a glance

• Credibility and relevance: You benefit from our high-quality journalism – told in a multimedia way.
• Premium audience segments: We bring your stories to a first-class readership across all regions of the country.
• Multimedia and scalable: We tell your story across different channels and in multiple languages.

So, what do you think: fancy a little more? Interested in adding a touch of fresh momentum from NZZ Story Lab to your communications? Then try our visual storytelling and get in touch with us for a no-obligation conversation – we’ll be happy to put together a concrete, tailor-made proposal that fits your goals perfectly.

Adrian Näf
Business Director

+41 44 258 13 69
adrian.naef@nzzone.ch