NZZ Story Lab

360° storytelling in a
premium environment

Unique stories told through multimedia.

We develop, design and produce stories in such a way that they inspire, connect and have an impact across the entire universe of our exclusive media titles – from high-quality print products to our digital platforms and podcasts to our social media channels and live experiences.

Our services
at a glance

Creative & Production

  • Creative conception of 360°-compatible stories
  • Journalistic implementation in the form of Sponsored Content articles
  • Multimedia production in the form of:
    • Visual: video, photography, animation
    • Audio: podcast spots, voice-overs
    • UI/UX: Digital story experiences
    • Live: events in cooperation with NZZ Live

Distribution

  • 360° brand portfolio: print, digital, podcast, live and social media channels of our media brands
  • Expanded portfolio: extension of stories via audienzz’s digital network with over 600 publisher sites in Switzerland

First
video formats

Host Video

Fact-based social-first video with our NZZ host Viktoria and/or an expert in a studio setting. Informative, personal, professional. Also available as a series.

Story Clip

Short report-style storytelling video featuring one or more protagonists in an external setting. Informative, entertaining, narrative. Also available as a series.

Spotlight

Scenic video format with an emotional level. Images and music take the lead. Voices and text overlays set accents. Immersive, soulful, perhaps artsy. Immersive, soulful, perhaps artsy.