Investmentfonds

Cover-Example

ETF

Focus in the «Neuen Zürcher Zeitung» and «Le Temps».
Selected content also appears on nzz.ch and letemps.ch.

Publication dates
«Neue Zürcher Zeitung»: Friday, 17 April 2026
«Le Temps»: Friday, 8 May 2026
Advertising deadline
«Neue Zürcher Zeitung»: Friday, 3 April 2026
«Le Temps»: Monday, 27 April 2026
Print material deadline
«Neue Zürcher Zeitung»: Thursday, 9 April 2026
«Le Temps»: Friday, 1 May 2026

Journalistic concept

ETFs: The king of funds?

In times of global uncertainty, investors tend to keep a low profile when it comes to finding the next gold mine. One investment opportunity seems to defy both political unrest and the faltering of the established world order – exchange-traded funds (ETFs).

In our new focus on investment funds, we take an in-depth look at ETFs, savings plans and other fund options. The Swiss investment landscape is broad, diverse and secure – but for how much longer? What potential changes in the world should investors be aware of? Are precious metals still secure enough, or should investors look for alternatives? What advantages do conventional equity funds still have over trendy ETFs, and in what areas are they outperformed by passive investing?

Independent expert insights form the foundation of the editorial content. At the same time, companies and organizations are invited to position themselves thematically with guest contributions. These special features, which appear in «Neue Zürcher Zeitung» or «NZZ am Sonntag», are not produced by the editorial team but by our in-house storytelling service: NZZ Content Creation.

Possible topics:

  • What role should ETFs play in strategic asset allocation today? What are the limitations of passive investing?
  • What hidden costs are associated with investment funds?
    How do interest rate regimes, inflation and geopolitical risks influence fund selection across asset classes (equities, bonds, money market, dividends)?
  • From a customer perspective, what are the clear advantages of ETFs, and in which market phases do actively managed funds continue to deliver added value?
  • What misconceptions should private investors be aware of when it comes to investment funds?
  • Savings plans in the context of ETFs: Which design elements are crucial for long-term robustness? Which quality criteria are essential for ETFs?
  • What role do gold and precious metals play in portfolios today? Which alternatives gain importance in uncertain times?
  • Sustainable ETF and fund portfolios: Which standards and data sources are reliable, and where are the potential risks of greenwashing?
  • What scope is there for (active) funds, index solutions or mixed funds in the context of retirement provision?
  • What criteria determine the use of ETFs in pension funds?
  • Distributing or accumulating: which fund variant is better suited to whom?
  • What developments will have the greatest impact on the ETF market over the next three to five years?

Subject to change

Classic advertisement
«Neue Zürcher Zeitung»

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«Neue Zürcher Zeitung»

Type area
«Neue Zürcher Zeitung»

Gruppe 214

1/1 page

CHF 19 500

291 × 440 mm

Gruppe 213

1/2 page landscape, next to text

CHF 17 000

291 × 218 mm

Gruppe 197

1/3 page landscape, next to text

CHF 12 100

291 × 144 mm

Classic advertisement
«Le Temps»

Price
«Le Temps»

Type area
«Le Temps»

Gruppe 214

1/1 page

CHF 13 500

290 × 440 mm

Gruppe 213

1/2 page landscape, next to text

CHF 11 700

290 × 220 mm

Gruppe 197

1/3 page landscape, next to text

CHF 8 900

290 × 150 mm

Advertisements: classic advertisement using print material produced by the customer; without extension in digital form (additional formats on request)

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«Neue Zürcher Zeitung»

Price
«Le Temps»

Text volume

Gruppe 214

1/1 page

CHF 19 500
+CHF 2 000 production

CHF 13 500
+CHF 1 000 production

max. 6 000 characters

Gruppe 213

1/2 page landscape, next to text

CHF 17 000
+CHF 1 000 production

CHF 11 700
+CHF 500 production

max. 3 000 characters

Content delivered, edited, and laid out by NZZ Content Creation; includes proofreading, excludes image material. The article can be extended digitally upon request and at an additional cost.
Adaptations to another language (translation + layout): 1/1 page CHF 1,500 or 1/2 page CHF 800.

Price
«Neue Zürcher Zeitung»

Price
«Le Temps»

Text volume

Gruppe 214

1/1 page

CHF 19 500
+CHF 4 000 production

CHF 13 500
+CHF 4 000 production

max. 6 000 characters

Sponsored content: Content researched and created by NZZ Content Creation; includes proofreading, excludes images. The article can be extended digitally on request and for an additional charge.
Adaptation to another language (translation + layout): 1/1 page CHF 1,500.

Ad-placement in the newsletter «NZZ Wirtschaft & Finanzen»:
Published MO-SA and can be booked on a weekly basis (124 067+ recipients)

CHF 10 000

Article placed in newsletter «Schwerpunkt Wirtschaft» of «Le Temps»
Published MO-FR, can be booked on a daily basis (21 000+ circulation)

CHF 2 500

Article-boost via Native ad (3 000+ engagements)

CHF 5 000

All rates in Swiss Francs, exc. 8.1% VAT

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