NZZ-Folio-2025

Cover example

Play with

in «NZZ Folio»

Publication date
Monday, 3 November 2025
Advertising deadline
Thursday, 9 October 2025
Print material deadline
Thursday, 16 October 2025

Editorial concept

What drives, connects – and challenges us

In this issue of «NZZ Folio», everything revolves around the theme of «playing» – from the traditional Swiss card game Jass and giant chess pieces to the multi-billion-dollar gaming industry. Playing is more than just a pastime: it creates identity, community, competition, strategy and emotion – both analogue and digital, local and global.

«Playing Games» is a magazine about what’s human in play – and what’s playful in humans. It offers an inspiring and multifaceted advertising environment for brands that want to be seen at the intersection of joy, intellect and entertainment.

Possible topics:

  • E-Sports & Gaming – The digital world of games as a multi-billion-dollar industry – with global impact.
  • Jass – the game of Switzerland – How a card game became a social and cultural adhesive.
  • Chess in Oerlikon – Encounters with the Balkan community on the chess square – about integration, pride and a shared culture of play.
  • The Psychology of Play – What happens when our play instinct meets work and relationships?
  • Children & Playgrounds – Observations from the world of small players.

Subject to change

Price

Bleed margin
+3 mm bleed

Gruppe 215

2/1 pages

CHF 46 800

410 × 280 mm

Gruppe 201

2/2 pages

CHF 25 800

410 × 140 mm

Gruppe 214

1/1 page

CHF 23 400

205 × 280 mm

Gruppe 213

1/2 page, landscape, next to text

CHF 14 000

205 × 140 mm

Gruppe 197

1/3 page, landscape, next to text

CHF 11 100

205 × 95 mm

Gruppe 256

1/3 page, portrait, next to text

CHF 11 100

66 × 280 mm

Gruppe

1/4 page, landscape, next to text

CHF 8 500

205 × 70 mm

Gruppe 211

1/4 page, portrait, next to text

CHF 8 500

86 × 140 mm

2nd front cover and page 3

4th Inside front cover

CHF 50 300

CHF 29 400

All prices gross, excl. 8.1% VAT.

Contact

NZZone
Our Key Account Manager will be happy to assist you.

Andrew Schuster
International Sales Manager

+41 44 258 12 63
andrew.schuster@nzzone.ch

Andrew-Schuster-NZZone

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