
Cover example
Play with
in «NZZ Folio»
Publication date
Monday, 3 November 2025
Advertising deadline
Thursday, 9 October 2025
Print material deadline
Thursday, 16 October 2025
Editorial concept
What drives, connects – and challenges us
In this issue of «NZZ Folio», everything revolves around the theme of «playing» – from the traditional Swiss card game Jass and giant chess pieces to the multi-billion-dollar gaming industry. Playing is more than just a pastime: it creates identity, community, competition, strategy and emotion – both analogue and digital, local and global.
«Playing Games» is a magazine about what’s human in play – and what’s playful in humans. It offers an inspiring and multifaceted advertising environment for brands that want to be seen at the intersection of joy, intellect and entertainment.
Possible topics:
- E-Sports & Gaming – The digital world of games as a multi-billion-dollar industry – with global impact.
- Jass – the game of Switzerland – How a card game became a social and cultural adhesive.
- Chess in Oerlikon – Encounters with the Balkan community on the chess square – about integration, pride and a shared culture of play.
- The Psychology of Play – What happens when our play instinct meets work and relationships?
- Children & Playgrounds – Observations from the world of small players.
Subject to change
Price
Bleed margin
+3 mm bleed

2/1 pages
CHF 46 800
410 × 280 mm

2/2 pages
CHF 25 800
410 × 140 mm

1/1 page
CHF 23 400
205 × 280 mm

1/2 page, landscape, next to text
CHF 14 000
205 × 140 mm

1/3 page, landscape, next to text
CHF 11 100
205 × 95 mm

1/3 page, portrait, next to text
CHF 11 100
66 × 280 mm

1/4 page, landscape, next to text
CHF 8 500
205 × 70 mm

1/4 page, portrait, next to text
CHF 8 500
86 × 140 mm
2nd front cover and page 3
4th Inside front cover
CHF 50 300
CHF 29 400
All prices gross, excl. 8.1% VAT.
Contact
NZZone
Our Key Account Manager will be happy to assist you.
Andrew Schuster
International Sales Manager
+41 44 258 12 63
andrew.schuster@nzzone.ch

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