Cover last issues
Watches & Jewellery II
Focus in the «Neuen Zürcher Zeitung» and in «Le Temps».
Selected content also appears on nzz.ch und letemps.ch.
Publication dates
«Neue Zürcher Zeitung»: Friday, 25 September 2026
«Le Temps»: Friday, 25 September 2026
Advertising deadline
«Neue Zürcher Zeitung»: Friday, 11 September 2026
«Le Temps»: Friday, 11 September 2026
Print material deadline
«Neue Zürcher Zeitung»: Thursday, 17 September 2026
«Le Temps»: Friday, 18 September 2026
Journalistic concept
Vintage
The world of watches and jewellery is undergoing change. Between a new sense of restraint, growing price sensitivity and the desire for lasting values, the question arises as to how luxury is being redefined today. This supplement examines where the industry is heading, which designs and personalities are shaping it, and why jewellery and watchmaking remain culturally and economically relevant right now.
Possible topics
Watches
- The historical legacy in the watch industry: why the major brands regularly raid their archives
- The return of the forgotten brands (Universal Genève, Movado, Eberhard, Enicar, Nivada Grenchen, Angelus, Excelsior Park, Vulcain, Gallet)
- Trends on the secondary market // Trends from auctions
- Patina or damage? What counts as beautiful ageing, and what destroys the value of a watch?
Jewellery
-
Still to be defined (possibly the most important vintage trends in jewellery, or a focus on one era, e.g. Art Deco)
Broader (lifestyle)
-
Longing: why vintage works on an emotional level, from watches and jewellery to furniture and fashion
Watches, not vintage
Subject to change
Classic advertisement
Price
«Neue Zürcher Zeitung»
Type area
«Neue Zürcher Zeitung»
Price
«Le Temps»
Type area
«Le Temps»
1/1 page
CHF 19 500
291 × 440 mm
CHF 13 500
290 × 440 mm
Junior page, best possible
CHF 18 700
172 × 236 mm
CHF 9 900
192 × 260 mm
1/2 page landscape, next to text
CHF 17 000
291 × 218 mm
CHF 11 700
290 × 220 mm
1/3 page landscape, next to text
CHF 12 100
291 × 144 mm
CHF 8 900
290 × 150 mm
1/4 page landscape, next to text
CHF 10 200
291 × 108 mm
CHF 6 600
290 × 110 mm
Advertisements: classic advertisement using print material produced by the customer; without extension in digital form (additional formats on request)
Price
«Neue Zürcher Zeitung»
Price
«Le Temps»
Text volume
1/1 page
CHF 19 500
+CHF 2 000 production
CHF 13 500
+CHF 2 000 production
max. 6 000 characters
1/2 page landscape, next to text
CHF 17 000
+CHF 1 000 production
CHF 11 700
+ 500 production
max. 3 000 characters
Guest article: Content delivered, edited, and laid out by NZZ Story Lab; includes proofreading, excludes image material. The article can be extended digitally upon request and at an additional cost.
Adaptations to another language (translation + layout): 1/1 page CHF 1 500.– or 1/2 page CHF 800.–.
Price
«Neue Zürcher Zeitung»
Price
«Le Temps»
Text volume
1/1 page
CHF 19 500
+CHF 4 000 production
CHF 13 500
+CHF 4 000 production
max. 6 000 characters
Sponsored Content: Content researched and created by NZZ Story Lab; includes proofreading, excludes image material. The article can be extended digitally upon request and at an additional cost.
Translation fees 1/1 page CHF 1 500.–.
Ad-placement in the newsletter «NZZ Business & Finance»:
Published MO-SA and can be booked on a weekly basis (124 067+ recipients)
CHF 10 000
Ad-placement in Bellevue-newsletter «Besser leben»
Published WE and can be booked on a weekly basis (16 699+ circulation)
CHF 1 750
All rates gross, exc. 8.1% VAT.
Contact
NZZone
Our Key Account Manager will be happy to assist you.
Andrew Schuster
International Sales Manager
+41 44 258 12 63
andrew.schuster@nzzone.ch
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