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Brands Neue Zürcher Zeitung

Neue Zürcher Zeitung

Neue Zürcher Zeitung Swiss edition

Media Data

Readership figures incl. E-Paper
213 000
people

Circulation
Print: 53 771
Replica: 23 301
Total: 77 072

Subscribers
23 301
E-Paper

Gender

male: 64.8%
female: 35.2%

Gross household income

up to CHF 5 999: 13.6%
CHF 6 000 to 7 999: 11.0%
CHF 8 000 to 9 999: 16.9%
CHF 10 000+: 43.0%

Education

obligatory: 7.3%
additional secondary: 26.6%
tertiary: 66.1%

Age

14 to 29: 10.7%
30 to 39: 8.1%
40 to 49: 13.8%
50 to 59: 18.6%

Age

60 to 69: 18.4%
70 to 79: 18.2%
80+: 12.3%

Professional position

self-employed: 9.1%
employed with a superior function: 21.1%
employed without supervisor function: 25.1%

Source: MACH BASIC 2025-2 Print incl. E-Paper, WEMF circulation bulletin 2025

Neue Zürcher Zeitung Full edition - incl. next-to-text

Media Data

Readership figures incl. E-Paper
213 000
people

Circulation
Print: 53 771
Replica: 23 301
Total: 77 072

Subscribers
23 301
E-Paper

Gender

male: 64.8%
female: 35.2%

Gross household income

up to CHF 5 999: 13.6%
CHF 6 000 to 7 999: 11.0%
CHF 8 000 to 9 999: 16.9%
CHF 10 000+: 43.0%

Education

obligatory: 7.3%
additional secondary: 26.6%
tertiary: 66.1%

Age

14 to 29: 10.7%
30 to 39: 8.1%
40 to 49: 13.8%
50 to 59: 18.6%

Age

60 to 69: 18.4%
70 to 79: 18.2%
80+: 12.3%

Professional position

self-employed: 9.1%
employed with a superior function: 21.1%
employed without supervisor function: 25.1%

Source: MACH BASIC 2025-2 Print incl. E-Paper, WEMF circulation bulletin 2025

NZZ am Sonntag

NZZ am Sonntag

Media Data

Readership figures incl. E-Paper
326 000
people

Circulation
Print: 65 086
Replica: 19 436
Total: 84 522

Subscribers
19 436
E-paper

Gender

male: 56.4%
female: 43.6%

Gross household income

up to CHF 5 999: 12.1%
CHF 6 000 to 7 999: 11.4%
CHF 8 000 to 9 999: 15.9%
CHF 10 000+: 45.8%

Education

obligatory: 6.8%
additional secondary: 28.8%
tertiary: 64.4%

Age

14 to 29: 14.0%
30 to 39: 8.0%
40 to 49: 17.0%
50 to 59: 19.4%

Age

60 to 69: 18.1%
70 to 79: 15.2%
80+: 8.2%

Professional position

self-employed: 8.8%
employed with a superior function: 22.3%
employed without supervisor function: 27.9%

Source: MACH BASIC 2025-2 Print incl. E-Paper, WEMF circulation bulletin 2025

NZZ Folio

NZZ Folio

Media Data

Readership figures incl. E-Paper
213 000
people

Circulation
Print: 53 771
Replica: 23 301
Total: 77 072

Subscribers
23 301
E-Paper

Gender

male: 64.8%
female: 35.2%

Gross household income

up to CHF 5 999: 13.6%
CHF 6 000 to 7 999: 11.0%
CHF 8 000 to 9 999: 16.9%
CHF 10 000+: 43.0%

Education

obligatory: 7.3%
additional secondary: 26.6%
tertiary: 66.1%

Age

14 to 29: 10.7%
30 to 39: 8.1%
40 to 49: 13.8%
50 to 59: 18.6%

Age

60 to 69: 18.4%
70 to 79: 18.2%
80+: 12.3%

Professional position

self-employed: 9.1%
employed with a superior function: 21.1%
employed without supervisor function: 25.1%

Source: MACH BASIC 2025-2 Print incl. E-Paper from Neue Zürcher Zeitung, WEMF circulation bulletin 2025

NZZ am Sonntag Magazin

NZZ am Sonntag Magazin

Media Data

Readership figures incl. E-Paper
326 000
people

Circulation
Print: 65 086
Replica: 19 436
Total: 84 522

Subscribers
19 436
E-paper

Gender

male: 56.4%
female: 43.6%

Gross household income

up to CHF 5 999: 12.1%
CHF 6 000 to 7 999: 11.4%
CHF 8 000 to 9 999: 15.9%
CHF 10 000+: 45.8%

Education

obligatory: 6.8%
additional secondary: 28.8%
tertiary: 64.4%

Age

14 to 29: 14.0%
30 to 39: 8.0%
40 to 49: 17.0%
50 to 59: 19.4%

Age

60 to 69: 18.1%
70 to 79: 15.2%
80+: 8.2%

Professional position

self-employed: 8.8%
employed with a superior function: 22.3%
employed without supervisor function: 27.9%

Source: MACH BASIC 2025-2 Print incl. E-Paper, WEMF circulation bulletin 2025

Z

Z

Media Data

Readership figures incl. E-Paper
449 000
people

Total sold circulation (print)
165 000
copies

Gender

male: 59.1%
female: 40.9%

Gross household income

up to CHF 5 999: 13.1%
CHF 6 000 to 7 999: 11.4%
CHF 8 000 to 9 999: 16.2%
CHF 10 000+: 44.0%

Education

obligatory: 7.1%
additional secondary: 28.9%
tertiary: 64.0%

Age

14 to 29: 13.3%
30 to 39: 9.0%
40 to 49: 16.2%
50 to 59: 19.5%

Age

60 to 69: 17.6%
70 to 79: 15.0%
80+: 9.4%

Professional position

self-employed: 8.7%
employed with a superior function: 22.4%
employed without supervisor function: 27.7%

Source: MACH BASIC 2025-2 Print incl. E-Paper, WEMF circulation bulletin 2025

NZZ Residence

Residence

Media Data

Readership figures incl. E-Paper
326 000
people

Circulation
Print: 65 086
Replica: 19 436
Total: 84 522

Subscribers
19 436
E-paper

Gender

male: 56.4%
female: 43.6%

Gross household income

up to CHF 5 999: 12.1%
CHF 6 000 to 7 999: 11.4%
CHF 8 000 to 9 999: 15.9%
CHF 10 000+: 45.8%

Education

obligatory: 6.8%
additional secondary: 28.8%
tertiary: 64.4%

Age

14 to 29: 14.0%
30 to 39: 8.0%
40 to 49: 17.0%
50 to 59: 19.4%

Age

60 to 69: 18.1%
70 to 79: 15.2%
80+: 8.2%

Professional position

self-employed: 8.8%
employed with a superior function: 22.3%
employed without supervisor function: 27.9%

Source: MACH BASIC 2025-2 Print incl. E-Paper, WEMF circulation bulletin 2025

Bücher am Sonntag

Bücher am Sonntag

Media Data

Readership figures incl. E-Paper
326 000
people

Circulation
Print: 65 086
Replica: 19 436
Total: 84 522

Subscribers
19 436
E-paper

Source: MACH BASIC 2025-2 Print incl. E-Paper, WEMF circulation bulletin 2025

NZZ Geschichte

NZZ Geschichte

Media Data

Total sold circulation (print)
11 867
copies

Brands Le Temps

Le Temps

Le Temps

Media Data

Readership figures incl. E-Paper
83 000
people

Circulation
Print: 15 686
Replica: 19 929
Total: 35 615

Subscribers
19 929
E-paper

Gender

male: 53.7%
female: 46.3%

Gross household income

up to CHF 5 999: 24.0%
CHF 6 000 to 7 999: 13.5%
CHF 8 000 to 9 999: 17.8%
CHF 10 000+: 30.6%

Education

obligatory: 8.5%
additional secondary: 30.9%
tertiary: 60.5%

Age

14 to 29: 13.2%
30 to 39: 7.7%
40 to 49: 14.2%
50 to 59: 17.2%

Age

60 to 69: 17.4%
70 to 79: 16.9%
80+: 13.5%

Professional position

self-employed: 10.5%
employed with a superior function: 15.7%
employed without supervisor function: 24.1%

Source: MACH BASIC 2025-2 Print incl. E-Paper, WEMF circulation bulletin 2025

T

T

Media Data

Readership figures incl. E-Paper
83 000
people

Circulation
Print: 15 686
Replica: 19 929
Total: 35 615

Subscribers
19 929
E-paper

Gender

male: 53.7%
female: 46.3%

Gross household income

up to CHF 5 999: 24.0%
CHF 6 000 to 7 999: 13.5%
CHF 8 000 to 9 999: 17.8%
CHF 10 000+: 30.6%

Education

obligatory: 8.5%
additional secondary: 30.9%
tertiary: 60.5%

Age

14 to 29: 13.2%
30 to 39: 7.7%
40 to 49: 14.2%
50 to 59: 17.2%

Age

60 to 69: 17.4%
70 to 79: 16.9%
80+: 13.5%

Professional position

self-employed: 10.5%
employed with a superior function: 15.7%
employed without supervisor function: 24.1%

Source: MACH BASIC 2025-2 Print incl. E-Paper, WEMF circulation bulletin 2025

Le Temps Immobilier

Le Temps Immobilier

Media Data

Readership figures incl. E-Paper
83 000
people

Circulation
Print: 15 686
Replica: 19 929
Total: 35 615

Subscribers
19 929
E-paper

Gender

male: 53.7%
female: 46.3%

Gross household income

up to CHF 5 999: 24.0%
CHF 6 000 to 7 999: 13.5%
CHF 8 000 to 9 999: 17.8%
CHF 10 000+: 30.6%

Education

obligatory: 8.5%
additional secondary: 30.9%
tertiary: 60.5%

Age

14 to 29: 13.2%
30 to 39: 7.7%
40 to 49: 14.2%
50 to 59: 17.2%

Age

60 to 69: 17.4%
70 to 79: 16.9%
80+: 13.5%

Professional position

self-employed: 10.5%
employed with a superior function: 15.7%
employed without supervisor function: 24.1%

Source: MACH BASIC 2025-2 Print incl. E-Paper, WEMF circulation bulletin 2025

Brands Corriere del Ticino

Corriere del Ticino

Corriere del Ticino

Media Data

Readership figures incl. E-Paper
91 000
people

Circulation
Print: 18 622
Replica: 6 175
Total: 24 797

Subscribers
6 175
E-paper

Gender

male: 53.0%
female: 47.0%

Gross household income

up to CHF 5 999: 40.6%
CHF 6 000 to 7 999: 14.1%
CHF 8 000 to 9 999: 12.7%
CHF 10 000+: 10.5%

Education

obligatory: 15.3%
additional secondary: 53.4%
tertiary: 31.3%

Age

14 to 29: 10.1%
30 to 39: 5.1%
40 to 49: 12.9%
50 to 59: 21.0%

Age

60 to 69: 18.8%
70 to 79: 17.2%
80+: 15.0%

Professional position

self-employed: 6.3%
employed with a superior function: 10.0%
employed without supervisor function: 28.7%

Source: MACH BASIC 2025-2 Print incl. E-Paper, WEMF circulation bulletin 2025

La Domenica

La Domenica

Media Data

Readership
54 000
people

Circulation
31 851

Gender

male: 53.5%
female: 46.5%

Gross household income

up to CHF 5 999: 44.5%
CHF 6 000 to 7 999: 14.2%
CHF 8 000 to 9 999: 10.9%
CHF 10 000+: 9.0%

Education

obligatory: 21.5%
additional secondary: 48.5%
tertiary: 30.0%

Age

14 to 29: 5.6%
30 to 39: 5.5%
40 to 49: 11.0%
50 to 59: 17.3%

Age

60 to 69: 19.2%
70 to 79: 21.8%
80+: 19.7%

Professional position

self-employed: 8.1%
employed with a superior function: 7.2%
employed without supervisor function: 21.9%

Source: MACH BASIC 2025-2 Print incl. E-Paper, WEMF circulation bulletin 2025

More Brands

Automobil Revue

Automobil Revue

Media Data

Readership
100 000
people

Circulation
German: 6 500
French: 3 600
Total: 10 100

Gender

male: 98%
female: 2%

Gross household income

up to CHF 100 000: 33%

CHF 100 000 to 150 000: 41%
CHF 150 000+: 26%

Age

14 to 29: 3%
30 to 49: 19%
50 to 59: 26%
60 to 69: 28%
70+: 24%

Source: Reader survey 2020, 1,200 participants

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