Neue Zürcher Zeitung


For the second time since its début last year, an artist will create a unique face for the “Neue Zürcher Zeitung” on 1 June 2021.

This year the Swiss artist Urs Fischer will curate a daily edition of the “Neue Zürcher Zeitung”. He will not only design the front page, but also select works of art that will run throughout the entire edition and frame it. An extended version of the „Feuilleton“ will be dedicated to the artist.
Further highlights: Urs Fischer’s design for the front page plus a limited edition (NZZ Edition).

The NZZ Art Edition 2021 provides an ideal promotional environment with a whole range of fascinating opportunities for the integration of advertisements into the domains of print, digital, event and content.

The artist

Originally from Zürich, where he studied photography, but now dividing his time between New York and Los Angeles, Urs Fischer is considered to be one of the most successful artists of his generation – and is also known for his large-size works. The images are huge and his sculptures play fast and loose with dimensions and scale.

Click here to go to his official website.

Pricing Print

Publication day: Tuesday, 1 June 2021

Advertisement and print material deadline: Thursday, 27 May 2021 until 2:00 pm

Swiss edition
Price b&w/colour

Full edition
Price b&w/colour

Type area

2x1 Seite

2/1 pages

39 100.–

54 200.–

612 × 440 mm

Gruppe 214

1/1 page
(1st ad page after fake cover)

29 250.–

40 650.–

291 × 440 mm

Gruppe 214

1/1 page

19  500.–

27  100.–

291 × 440 mm

Gruppe 199

1/2 page landscape
1/2 page landscape, next to text

11  700.–

16  200.–

17  000.–

291 × 218 mm

291 × 218 mm

Gruppe 197

1/3 page landscape, next to text

12  100.–

291 × 144 mm


1/4 page landscape
1/4 page landscape, next to text

6  100.–

8  400.–
10  200.–

291 × 108 mm
291 × 108 mm

Gruppe 211

1/4page portrait

6  100.–

8  400.–

143 × 218 mm

Gruppe 206

Junior page

18  700.–

172 × 236 mm

Gruppe 207

Junior page maxi

20  900.–

231 × 318 mm

Millimeter rate
under advertorial content


All rates in CHF, gross, exc. 7.7% VAT

Digital add-on

The Art Edition will also be spectacularly staged on All articles and image integrations will be integrated in the „Feuilleton“ section and partly also on the homepage.

Branding page skin multi-device on

Version 1:
24 hours multi-device on the home page,
advertising value: CHF 20 000.00
Production of promotional material: CHF 890.00

Version 2:
1 week multi-device in the “Feuilleton” channel on
advertising value: CHF 20 000.00
Production of promotional material: CHF 890.00

NZZ Feuilleton newsletter

Native or picture ad for one week (Monday – Saturday) in our NZZ Feuilleton newsletter. The newsletter reaches 48,960 contacts every week in mailshots.

Price: CHF 2 500.00

All rates in CHF, gross, exc. 7.7% VAT


In the evening of June 1 we will be joining in the celebrations to mark the launch of the Art Edition. Accompanied by selected exponents of contemporary art in the new gastro-restaurant «NZZ am Bellevue». The evening will be organised and managed by NZZ Connect. Along with the presence of the artist and gastronomic treats, the evening will also be enlivened by the immersive 360° projection staging selected works by Urs Fischer.

The event can also be the perfect setting for staging your company and its products. Let us know your requirements and we will prepare a quotation specially for you.

Exclusive impressions of our interactive event venue «NZZ am Bellevue»

© Projektil

Content add-on

Take advantage of NZZ Content Creation expertise and benefit from our unique combined edition discount for the „Neue Zürcher Zeitung“ and

Sponsored content is prominently featured in on-line teasers for one week: Home page (24 hours), Business Click, Facebook paid post and newsletter bundle. We guarantee a total of 6,500 engagements.

Sponsored content on 1 June 2021 can only be booked exclusively for one partner and offers the opportunity to position oneself also in the Art Edition environment in terms of content.

Sponsored content „Two in one“

1/1 page in the “Neue Zürcher Zeitung” and sponsored content on for one week.

Content researched and created on behalf of the client by NZZ Content Creation; inc. proof-reading, exc. image material.

Package price: CHF 35 875.00

All rates in CHF excluding 7.7% VAT. Combined edition discount for print and digital already included in the price. Further discounts subject to negotiation.


Our Key Account Manager will be happy to assist you.

Andrew Schuster
International Sales Manager

+41 44 258 12 63


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