63%
of the readership of «NZZ Residence» are homeowners. According to the BFS, the Swiss average in Switzerland is around 36% owner-occupiers.
149
Readers of «NZZ Residence» favour owner-occupied flats more than single-family detached houses. The affinity is 149.
157
The readers of «NZZ Residence» like to find out about real estate via print media. The affinity is 157.
350
selected people take part in the Real Estate Days, the leading national conference in the property sector, in Davos every year.
Source: MACH Consumer 2023 / BFS 2023
Affinity = index for target group proximity. An index of 120 means that the proportion of the target group in the medium in question is 20% higher than in the population as a whole.
Inspiration
You will find the right sort of environments for your products and services here as well as placements to suit your needs. You have a wide range of options – from classic insertions to customised approaches. And all this in the familiar national premium universe. Let us inspire you!
Real estate section
Neue Zürcher Zeitung and NZZ am Sonntag
Are you looking for a wealthy buyer for a property? With our «Immobilien Weekend», you benefit from two media titles with a very lucrative readership.
Marktplatz section
Neue Zürcher Zeitung
Don’t want to wait until the weekend to advertise your property? In the «Marketplace» section, we offer the opportunity to place property adverts on Tuesdays and Thursdays.
Real estate special
NZZ am Sonntag
Forecasts and scenarios from experts on the Swiss real estate and housing market: Our special offers readers the right tools and you as an advertiser the right environment.
Special pages – Lundi Finance Immobilien
Le Temps
On the last Monday of every month, special attention is paid to finance – with a unique focus on the topic of «Real Estate». If this also corresponds to your brand, it could be a good fit.
Key topics
NZZ Residence in the Neue Zürcher Zeitung or in Le Temps
Are you enthusiastic about unusual architecture and properties in the upmarket segment? Us too! The magazine presents your advertising message in the perfect light four times a year.
Key topics
Z
Do you want one issue to be dedicated entirely to the topic of «real estate» that is relevant to you? Then you’re sure to find what you’re looking for in our diverse topics such as «Design», «Trends» or «Accessories».
Key topics
NZZ am Sonntag Magazin
The editorial team deals with topics relating to the much-loved garden. Whether furniture, plants or tools, don’t miss the opportunity to present your outdoor products!
Key topics
T
Typical for a lifestyle magazine, there is definitely something on offer here. A first-class readership and a variety of suitable topics such as «Garden & Outdoor», «Architecture» and «Design» await you.
Real Estate Days
NZZ Connect
The country’s leading real estate conference stimulates dialogue on relevant topics and trends. If you want to be part of it, become a sponsor of this exclusive conference.
YOUR CONTACT
Andrew Schuster
International Sales Manager
+41 44 258 12 63
Let’s start your campaign together!
