NZZone assumes responsibility for the production of NZZ’s supplements

Our NZZ Content Creation Department takes up the lead for the special supplements of «NZZ am Sonntag» and of «Neue Zürcher Zeitung» with immediate effect. The NZZone team now combines independent journalism with content-driven advertising. Editorial team members previously responsible for the concepts are on hand to provide advice.

What is new is that established publications on topics such as «Investments and Pensions», «Education», «Health», «Real Estate», «Watches & Jewellery» and «Wine & Indulgence» are now being produced by the experienced journalists and graphic designers of NZZ Content Creation. All commercial content is marked «guest article». Classic adverts and special advertising formats are, of course, available.

At the same time, the naming of the product line is being refreshed: The somewhat unwieldy term «special supplement» is being replaced by «focus». Only specials of internal brands (e.g. NZZ Connect) as well as supplements that are created from A to Z on behalf of customers will continue to appear with the name «publisher’s supplement».

NZZone is delighted with the trust placed in it by «NZZ am Sonntag» and the «Neue Zürcher Zeitung» and the accompanying extension of its sphere of activity: Thanks to these additional options we can shine our spotlight in greater detail on our strategy of content-driven publications in suitable subject environments – and consequently offer clients the most attractive forms of offers in an environment that suits them perfectly.

The overview of the 2024 focus publications can be found here.

Adrian Näf
Business Director NZZone