Guidelines for promoted content and advertorial
Neue Zürcher Zeitung
- All text advertisements must be clearly marked «Anzeige», «Publireportage» or «Promoted Content» (at the top left or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable).
- The editorial layout of NZZ may not be copied directly. The text may not be formatted in five columns; the presentation must clearly differ from that of an editorial page.
- No editorial or very similar font may be used:
Text font = Times - In the event of a layout excessively close to that of NZZ, the Editor reserves a right of veto.
- On request, the layout can also be prepared by our in-house service-provider NZZ Content Creation
(1/2 page CHF 750, 1/1 page CHF 1 000).
NZZ am Sonntag
- All text advertisements must be clearly marked «Anzeige», «Publireportage» or «Promoted Content» (at the top left or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable).
- The editorial layout of «NZZ am Sonntag» may not be copied directly. The text may not be formatted in five columns; the presentation must clearly differ from that of an editorial page.
- No editorial or very similar font may be used:
Text font = Zizou - In the event of a layout excessively close to that of «NZZ am Sonntag», the Editor reserves a right of veto.
- On request, the layout can also be prepared by our in-house service-provider NZZ Content Creation
(1/2 page CHF 750, 1/1 page CHF 1 000).
NZZ am Sonntag Magazin
- All text advertisements must be clearly marked «Anzeige», «Publireportage» or «Promoted Content» (at the top left or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable).
- The editorial layout of «NZZ am Sonntag Magazin» may not be copied directly. The text may not be formatted in two columns; the presentation must clearly differ from that of an editorial page.
- No editorial or very similar font may be used:
Title font = Sharp Grotesk
Text font = GT Super - In the event of a layout excessively close to that of «NZZ am Sonntag Magazin», the Editor reserves a right of veto.
- On request, the layout can also be prepared by our in-house service-provider NZZ Content Creation
(1/2 page CHF 750, 1/1 page CHF 1 000).
Z
- All text advertisements must be clearly marked «Anzeige», «Publireportage» or «Promoted Content» (at the top left or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable).
- The editorial layout of «Z» may not be copied directly. The text may not be formatted in two or four columns; the presentation must clearly differ from that of an editorial page.
- No editorial or very similar font may be used:
Title font = Stanley
Text font = Univers - In the event of a layout excessively close to that of «Z», the Editor reserves a right of veto.
- On request, the layout can also be prepared by our in-house service-provider NZZ Content Creation
(1/2 page CHF 750, 1/1 page CHF 1 000).
NZZ Folio
- All text advertisements must be clearly marked «Anzeige», «Publireportage» or «Promoted Content» (at the top left or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable).
- The editorial layout of «NZZ Folio» may not be copied directly. The text may not be formatted in two columns; the presentation must clearly differ from that of an editorial page.
- No editorial or very similar fonts may be used:
Text fonts =Times and Salmanazar - In the event of a layout excessively close to that of «NZZ Folio» the Editor reserves a right of veto.
- On request, the layout can also be prepared by our in-house service-provider NZZ Content Creation
(1/2 page CHF 750, 1/1 page CHF 1 000).
NZZ Residence
- All text advertisements must be clearly marked «Anzeige», «Publireportage» or «Promoted Content» (at the top left or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable).
- The editorial layout of «NZZ Residence» may not be copied directly. The text may not be formatted in three columns; the presentation must clearly differ from that of an editorial page.
- No editorial or very similar font may be used:
Title font = Garamond
Text font = Europa - In the event of a layout excessively close to that of «NZZ Residence» the Editor reserves a right of veto.
- On request, the layout can also be prepared by our in-house service-provider NZZ Content Creation
(1/2 page CHF 750, 1/1 page CHF 1 000).
NZZ Geschichte
- All text advertisements must be clearly marked «Anzeige», «Publireportage» or «Promoted Content» (at the top left or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable).
- The editorial layout of «NZZ Geschichte» may not be copied directly. The text may not be formatted in two columns; the presentation must clearly differ from that of an editorial page.
- No editorial or very similar font may be used:
Title font = Stanley and Maison
Text font = Aleksei - In the event of a layout excessively close to that of «NZZ Geschichte», the Editor reserves a right of veto.
- On request, the layout can also be prepared by our in-house service-provider NZZ Content Creation
(1/2 page CHF 750, 1/1 page CHF 1 000).
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