«NZZ Managers Survey»: Reach decision-makers with even greater precision

How do managers use the media, what is their purchasing power or consumer behaviour?
You will find answers to these questions in the latest survey compiled by WEMF AG for Advertising Media Research on behalf of NZZ

Representative study by WEMF

The «NZZ Managers Survey» which WEMF AG for Advertising Media Research compiled on behalf of NZZ is neutral and provides information about eleven Swiss media titles. In the course of the survey 2089 managers with an annual income of over Fr. 100,001 were interviewed in German-speaking Switzerland.  The questionnaire is similar to the one used in the earlier «MA Leader» survey

Why «only» managers?

Decision-makers are a target group that is difficult to access and information on their consumer behaviour or social demographics is almost completely lacking. We therefore made it our job to build a picture of how they react to information on financial matters, property or consumption in general, and to structure this information. With this information to hand, campaigns in the B2B segment in particular can be positioned so much more precision – and with the minimum possible scatter loss.

NZZ is a leader in the premium segment

There can be no dispute that our media are a watchword for all that’s best in quality journalism. We are therefore delighted by the excellent outcome for the «Neue Zürcher Zeitung» and the «NZZ am Sonntag» in the survey.
This confirms our figures in earlier surveys of the premium segment readership.

64,000 managers, or just under one third of the readers of the «Neue Zürcher Zeitung», belong to the leaders’ group. The corresponding figure for the «NZZ am Sonntag» is as high as 82,000 or almost a quarter: this proportion is the highest of all the Sunday titles.

The thousand reader price per decision-maker is Fr. 88 for the «Neue Zürcher Zeitung» and Fr. 145 for the «NZZ am Sonntag». Our media therefore offer extremely attractive conditions for reaching this target group.

«This survey convincingly demonstrates that anyone wanting to position their message in a dependable environment and address an exceedingly affluent and attractive pubic has come to the right place when they step through our door», stated Adrian Näf, Business Director NZZone, in a recent interview with persoenlich.com

The latest «NZZ Managers Survey» is ready.

Our booklet sets out the most important findings in diagram form with explanations that are precise and to the point. Click here to download the booklet.


Stefanie Hitz
Marketing Manager
Strategy & Research