Employer branding – advertising formats in the Job Market

NZZ am Sonntag / jobs.nzz.ch / kmutoday.ch

Employer of the Week

Companies can use the suitable environment of the NZZ Job Market to present themselves as «Employer of the Week» with the aim of recruiting new employees. What makes the company stand out from the crowd? How is it different from others? What benefits can applicants expect? The content is created by NZZ Content Creation on behalf of NZZone using a standardised list of questions. The lead time is at least ten days before the print material deadline.

The career interview

In «Career Interview», experienced managers or talented up-and-coming young people from the Swiss business world each answer 11 questions and give a personal insight into how they got ahead in their job and the factors that will be important in the future. The content is created by NZZ Content Creation on behalf of NZZone using a standardised list of questions. The lead time is at least ten days before the print material deadline.

Publication frequency and costs

• Print: Every week in the Business Section of the «NZZ am Sonntag», positioned as a lead-in to the Job Market in the Business Section, you reach about 322 000 readers.
• Online: Article placement in jobs.nzz.ch and kmutoday.ch – we guarantee at least 500 engagements through Native Ads via nzz.ch.
• The lead time is at least ten days before publication.
• Price: CHF 8 500.– (excl. 8.1% VAT).
• Online add-on: Placement in the newsletter «KMU_today» with a circulation of 261 000 for CHF 3 000.– instead of CHF 5 000.– (excl. 8.1% VAT).