«La NZZ estende la partnership strategica con il Corriere del Ticino»
NZZ’s distribution extends at last to cover all Switzerland and in three languages. After the conclusion of the strategic partnership with «Le Temps» for French-speaking Switzerland, the partnership with the Ticino-based publishing house has been extended in scope and NZZone now assumes responsibility for the print marketing of the «Corriere del Ticino».
With effect from 1 January 2023 NZZone, the marketing organisation of the NZZ Group, assumes exclusive responsibility for the marketing of the print titles of the Corriere del Ticino Group in the national advertising market. In addition to the daily newspaper «Corriere del Ticino» (CdT), the Sunday paper «La Domenica» and the weekly magazine«Illustrazione Ticinese» the reach of the «Neue Zürcher Zeitung’s» luxury and lifestyle magazine «Z» will be extended to include Ticino once every quarter when it will be circulated as a supplement to the Saturday edition of the CdT.
Thus, in conjunction with its marketing responsibilities for «Le Temps», from now on NZZone covers the premium print marketing environment for the entire German, French and Italian-speaking markets. With immediate effect, orders and enquiries can be sent directly to NZZone. This applies in particular to the newly-created Combi-Products which incorporate all linguistic regions, and therefore enable advertisers to reach up to 605,000 readers with a single booking: «PREMIUM DAILY», «PREMIUM WEEKEND», «PREMIUM MAGAZINE».
The NZZone team is looking forward to the future cooperation with «Corriere del Ticino». If you have any questions, please contact our sales team.