Neue Zürcher Zeitung

Swiss artist Ugo Rondinone designs the
Neue Zürcher Zeitung and publishes an Art Edition

On Saturday, 6 April 2024, the «Neue Zürcher Zeitung» will once again be transformed into a unique work of art.

Ugo Rondinone (born 30 November 1964 in Schwyz) is one of the most important contemporary artists, and works as a conceptual, media and installation artist with large-format woodcuts, abstract paintings, sculptures, photography and comics. With the design of the «Neue Zürcher Zeitung», Ugo Rondinone introduces a wide audience to his work. Use this unique opportunity to present your message to a discerning audience interested in the world of art.


Rondinone grew up in Brunnen (SZ) and subsequently studied at the University of Applied Arts in Vienna from 1986 to 1990. He has lived in Zurich since 1990 and also in New York City following the 1998 award of the artist’s studio at PS1 in New York. His central themes include the exploration of spatial aspects and the visualisation of time and transience. Monumental sculptures, installations and finely handcrafted objects feature among his works. Rondinone’s work appears at times almost simplistically light-hearted, for example in his neon-lit installations in rainbow colours. But he transforms simple statements into material with a psychological depth. He often combines handmade and machine-produced elements and explores how people interact with their environment.

Ugo Rondinone’s works have already been exhibited at the Kunsthalle in Vienna, the Museo de Art Contemporáneo in León, Spain, the Louisiana Museum of Modern Art in Denmark and the Sculpture Centre in New York. Last year he staged a major exhibition at the Musée d’Art et d’Histoire in Geneva.


The Art Edition is accompanied by two exclusive limited editions.

  • Sculpture: Mountains
  • Two stones (neon colours) on a stone base
  • Edition: 40
  • Print: Sun
  • 70 x 70 cm print (unframed)
  • Edition: 150

Pricing Print

Publication day: Saturday, 6 April 2024

Advertising deadline: Thursday, 28 March 2024

Print material deadline: Thursday, 4 April 2024 until 2:00 pm

Swiss edition
Price b&w/colour

Full edition
Price b&w/colour

Type area

2x1 Seite

2/1 pages

CHF 39 100

CHF 54 200

612 × 440 mm

Gruppe 214

1/1 page
(1st ad page after fake cover)

CHF 29 250

CHF 40 650

291 × 440 mm

Gruppe 214

1/1 page

CHF 19 500

CHF 27 100

291 × 440 mm

Gruppe 199

1/2 page landscape
1/2 page landscape, next to text

CHF 11 700

CHF 16 200

CHF 17 000

291 × 218 mm

291 × 218 mm

Gruppe 197

1/3 page landscape, next to text

CHF 12 100

291 × 144 mm


1/4 page landscape
1/4 page landscape, next to text

CHF 6 100

CHF 8 400
CHF 10 200

291 × 108 mm
291 × 108 mm

Gruppe 211

1/4 page portrait

CHF 6 100

CHF 8 400

143 × 218 mm

Gruppe 206

Junior page

CHF 18 700

172 × 236 mm

Gruppe 207

Junior page maxi

CHF 20 900

231 × 318 mm

Milimeter rate
Under advertorial content

CHF 5.60
CHF 9.30
CHF 38.40

All rates gross, exc. 8.1% VAT

Add-on Digital

The Art Edition will also be spectacularly staged on All articles and image integrations will be integrated in the „Feuilleton“ section and partly also on the homepage.

Branding page skin multi-device on

Version 1:
24 hours Multi Device on the homepage
Advertising value: CHF 20 000
Production of promotional material: CHF 890

Version 2:
1 week Multi Device in the «Feuilleton» channel on
Advertising value: CHF 20 000
Production of promotional material: CHF 890

NZZ Feuilleton newsletter

Native or picture ad for one week (Monday – Saturday) in our NZZ Feuilleton newsletter. The newsletter reaches 46 548 contacts every week in mailshots.

Price: CHF 3 500

All rates gross, exc. 8.1% VAT

Add-on Content

Take advantage of NZZ Content Creation expertise and benefit from our unique combined edition discount for the «Neue Zürcher Zeitung» and

Sponsored content is prominently featured in on-line teasers for one week: Home page (24 hours), Business Click, Facebook paid post and newsletter bundle. We guarantee a total of 6 500 engagements.

Sponsored content on 6 April 2024 can only be booked exclusively for one partner and offers the opportunity to also position oneself in terms of content in the Art Edition environment.

Sponsored Content «Two in one»

1/1 page in the «Neue Zürcher Zeitung» and sponsored content on for one week.

Content researched and created on behalf of the client by NZZ Content Creation; inc. proof-reading, exc. image material.

Package price: CHF 35 875

All rates gross, exc. 8.1% VAT. Combined edition discount for print and digital already included in the price. Further discounts subject to negotiation.

Past art editions

«Neue Zürcher Zeitung»


Pipilotti Rist
(29 October 2022)

Neo Rauch
(17 June 2023)


Zilla Leutenegger
(14 October 2023)

«NZZ am Sonntag»


Jenny Holzer
(7 November 2021)


Harald Nägeli
(15 May 2022)


Our Key Account Manager will be happy to assist you.

Andrew Schuster
International Sales Manager

+41 44 258 12 63


Newsletter registration

With the NZZone newsletter we regularly inform you about our activities and news.