40%
of the readers of the «Neue Zürcher Zeitung» are investors.
277
The readership of the «Neue Zürcher Zeitung» is extremely keen when it comes to investing money. This confirms an affinity of 277.
141
The people who read «Le Temps» are also interested in the stock market, investments and financial markets. The affinity is 141.
120
The readers of «Le Temps» are predominantly wealthy. This emphasises an affinity of 120 with an asset value of CHF 500 000.– to CHF 1 000 000.–.
Source: MACH Consumer 2023
Affinity = index for target group proximity. An index of 120 means that the proportion of the target group in the medium in question is 20% higher than in the population as a whole.
Inspiration
You will find the right sort of environments for your products and services here as well as placements to suit your needs. You have a wide range of options – from classic insertions to customised approaches. And all this in the familiar national premium universe. Let us inspire you!
Business section
Neue Zürcher Zeitung
News, background information and analyses from the world of business are presented and discussed in this section. That’s why your message reaches a particularly receptive target group here.
Finance specials
Neue Zürcher Zeitung
Specials looking explicitly at finance are published several times a year. These cover topics such as «Paying less tax», «Alternative investments», «Asset management» and «Sustainable investments».
The market special
Neue Zürcher Zeitung
Analysis, inspiration and opinion on what is happening on the financial markets, independently and without a fuss: this is what «the market» is committed to. This supplement is published twice a year.
Business section
NZZ am Sonntag
Once a week, the business section is dedicated to the most important events relating to markets, the economy, the stock exchange and companies – an ideal environment for your advertising activities.
Finance Investment & Pensions
NZZ am Sonntag
Is your brand active in the «Investment & Pensions» sector? Then this supplement is a must for you! Your campaign reaches a receptive readership here in exactly the right context.
Finance special
Le Temps
Financial topics are also omnipresent in French-speaking Switzerland. Various specials such as «Paying less tax», «Investments & pensions», «Alternative investments» or «Asset management» provide clarity. Would you like to be part of it?
Special pages – Lundi Finance
Le Temps
On the last Monday of every month, the editorial team of «Le Temps» pays special attention to finance. Topics such as «Asset management», «Investments & pensions» and «Investment strategy» are examined to a greater extent.
Business or Finance
nzz.ch
We also have suitable digital environments for you. The «Business» and «Finance» sections are perfect for your needs.
Special interest newsletter
NZZ
Do you want your message to end up in your target group’s inbox without any wastage? Our «Business & Finance» newsletter boasts a high reach and a top opening rate.
Special interest newsletter
Le Temps
Would you also like to reach the French-speaking part of Switzerland via newsletter? Then the French-speaking Switzerland mailing focusing on «business» is particularly exciting for you.
Podcast
NZZ Akzent
Do you want to appeal to a young and educated target group? Then an acoustic presence in our daily podcast is the perfect choice.
Debates
NZZ Live
In this format, NZZ editors discuss socially relevant topics with guests of all opinions and origins. Would you like to give your financial topic an exclusive platform?
Discussions
NZZ Live
This format provides insights into the lives of successful personalities or NZZ correspondents. Benefit from the positive reputation through the connection with the leading medium.
60 minutes
NZZ Live
The focus is on important topics and trends that concern the Swiss population in everyday life. Would you like to position your brand as a pioneer in the «banking» or «pensions» sector?
Swiss Economic Forum (SEF)
NZZ Connect
Switzerland’s leading economic conference promotes entrepreneurial thinking. Every year, over 1 000 leading personalities from business, science, politics and the media meet to exchange views and engage in dialogue.
Success stories
Is your curiosity aroused? Would you like to find out more about successful implementations and their outcomes? Here you will find a compact overview of exemplary campaigns. Your brand could be the next success story!
Starting point
The Swiss Life Insurance Company Pax intends to familiarise its target groups with important topics in the area of pensions and thereby position itself as a trustworthy pension provider. As a sponsor of the NZZ Live event series «Investment Live Vorsorge», Pax benefits from high visibility in the NZZ environment and the strong credibility of the format. Thanks to Pax, the NZZ has been offering participation in events on current topics in the field of pensions twice a year since 2020.
Methods employed
- Cross-media advertising incl. partner presence at the event
- Advertisements in the «Neue Zürcher Zeitung» and «NZZ am Sonntag»
- Multi-device banner on nzz.ch
- Briefing newsletter with ad integration
- NZZ-LinkedIn event, NZZ-Facebook event
- Promotion on NZZ social media channels¹
- On-site presence during and around the event
- Live streaming for an unrestricted number of viewers and a video recording
- The option of offering an aperitif to all participants after the event
- Subsequent coverage of the event on nzz.ch
- A miniclip of the event as «Reel and Story» on NZZ’s Instagram channel with partner integration¹
¹The thematic design of the event, the panellists and social media posts are at the discretion of the editorial team.
Successes
1.3 Mio.
gross contacts
achieved
80 000
views on the
Instagram channel
> 130
participants
in the event
Statement
«Our collaboration with NZZ Live was a real benefit to us as a pension-provider. The use of this platform enabled us to highlight some important and up-to-the-minute subjects relating to pensions from many different perspectives and enhance the understanding of our company among clients and our target group. Thanks to the convincing presentation of what we offer, we were able to position ourselves as a reliable pension-provider.»
Heidi Reimold
Sponsoring & Events, Pax
YOUR CONTACT
Andrew Schuster
International Sales Manager
+41 44 258 12 63
Let’s start your campaign together!
