of the readers of the «Neue Zürcher Zeitung» are investors.


The readership of the «Neue Zürcher Zeitung» is extremely keen when it comes to investing money. This confirms an affinity of 277.


The people who read «Le Temps» are also interested in the stock market, investments and financial markets. The affinity is 141.


The readers of «Le Temps» are predominantly wealthy. This emphasises an affinity of 120 with an asset value of CHF 500 000.– to CHF 1 000 000.–.

Source: MACH Consumer 2023
Affinity = index for target group proximity. An index of 120 means that the proportion of the target group in the medium in question is 20% higher than in the population as a whole.


You will find the right sort of environments for your products and services here as well as placements to suit your needs. You have a wide range of options – from classic insertions to customised approaches. And all this in the familiar national premium universe. Let us inspire you!

Business section

Neue Zürcher Zeitung

News, background information and analyses from the world of business are presented and discussed in this section. That’s why your message reaches a particularly receptive target group here.

Finance specials

Neue Zürcher Zeitung

Specials looking explicitly at finance are published several times a year. These cover topics such as «Paying less tax», «Alternative investments», «Asset management» and «Sustainable investments».

The market special

Neue Zürcher Zeitung

Analysis, inspiration and opinion on what is happening on the financial markets, independently and without a fuss: this is what «the market» is committed to. This supplement is published twice a year.

Business section

NZZ am Sonntag

Once a week, the business section is dedicated to the most important events relating to markets, the economy, the stock exchange and companies – an ideal environment for your advertising activities.

Finance Investment & Pensions

NZZ am Sonntag

Is your brand active in the «Investment & Pensions» sector? Then this supplement is a must for you! Your campaign reaches a receptive readership here in exactly the right context.

Finance special

Le Temps

Financial topics are also omnipresent in French-speaking Switzerland. Various specials such as «Paying less tax», «Investments & pensions», «Alternative investments» or «Asset management» provide clarity. Would you like to be part of it?

Special pages – Lundi Finance

Le Temps

On the last Monday of every month, the editorial team of «Le Temps» pays special attention to finance. Topics such as «Asset management», «Investments & pensions» and «Investment strategy» are examined to a greater extent.

Business or Finance


We also have suitable digital environments for you. The «Business» and «Finance» sections are perfect for your needs.

Special interest newsletter


Do you want your message to end up in your target group’s inbox without any wastage? Our «Business & Finance» newsletter boasts a high reach and a top opening rate.

Special interest newsletter

Le Temps

Would you also like to reach the French-speaking part of Switzerland via newsletter? Then the French-speaking Switzerland mailing focusing on «business» is particularly exciting for you.


NZZ Akzent

Do you want to appeal to a young and educated target group? Then an acoustic presence in our daily podcast is the perfect choice.


NZZ Live

In this format, NZZ editors discuss socially relevant topics with guests of all opinions and origins. Would you like to give your financial topic an exclusive platform?


NZZ Live

This format provides insights into the lives of successful personalities or NZZ correspondents. Benefit from the positive reputation through the connection with the leading medium.

60 minutes

NZZ Live

The focus is on important topics and trends that concern the Swiss population in everyday life. Would you like to position your brand as a pioneer in the «banking» or «pensions» sector?

Swiss Economic Forum (SEF)

NZZ Connect

Switzerland’s leading economic conference promotes entrepreneurial thinking. Every year, over 1 000 leading personalities from business, science, politics and the media meet to exchange views and engage in dialogue.

Success stories

Is your curiosity aroused? Would you like to find out more about successful implementations and their outcomes? Here you will find a compact overview of exemplary campaigns. Your brand could be the next success story!


Starting point

The Swiss Life Insurance Company Pax intends to familiarise its target groups with important topics in the area of pensions and thereby position itself as a trustworthy pension provider. As a sponsor of the NZZ Live event series «Investment Live Vorsorge», Pax benefits from high visibility in the NZZ environment and the strong credibility of the format. Thanks to Pax, the NZZ has been offering participation in events on current topics in the field of pensions twice a year since 2020.

Methods employed

  • Cross-media advertising incl. partner presence at the event
    • Advertisements in the «Neue Zürcher Zeitung» and «NZZ am Sonntag»
    • Multi-device banner on nzz.ch
    • Briefing newsletter with ad integration
    • NZZ-LinkedIn event, NZZ-Facebook event
  • Promotion on NZZ social media channels¹
  • On-site presence during and around the event
  • Live streaming for an unrestricted number of viewers and a video recording
  • The option of offering an aperitif to all participants after the event
  • Subsequent coverage of the event on nzz.ch
  • A miniclip of the event as «Reel and Story» on NZZ’s Instagram channel with partner integration¹
¹The thematic design of the event, the panellists and social media posts are at the discretion of the editorial team.


1.3 Mio.

gross contacts

80 000

views on the
Instagram channel

> 130

in the event



«Our collaboration with NZZ Live was a real benefit to us as a pension-provider. The use of this platform enabled us to highlight some important and up-to-the-minute subjects relating to pensions from many different perspectives and enhance the understanding of our company among clients and our target group. Thanks to the convincing presentation of what we offer, we were able to position ourselves as a reliable pension-provider.»

Heidi Reimold
Sponsoring & Events, Pax


Andrew Schuster

International Sales Manager
+41 44 258 12 63

Let’s start your campaign together!