309
The readership of the «Neue Zürcher Zeitung» has been buying clothes liberally over the last twelve months. This confirms an affinity of 309 with an expenditure of more than CHF 5 000.–.
243
The readers of «Z» magazine like luxury and appreciate expensive watches. They wear luxury watches particularly often, which is confirmed by a high affinity of 243.
242
Exclusive and expensive furniture is very popular with the readers of «Z» magazine. This confirms an affinity of 242.
175
is the affinity for the same category Luxury makes life more beautiful, I like to buy expensive things in the French-language «T» magazine.
Source: MACH Consumer 2023 / MACH BASIC 2023-2
Affinity = index for target group proximity. An index of 120 means that the proportion of the target group in the medium in question is 20% higher than in the population as a whole.
Inspiration
You will find the right sort of environments for your products and services here as well as placements to suit your needs. You have a wide range of options – from classic insertions to customised approaches. And all this in the familiar national premium universe. Let us inspire you!
Watches & Jewellery special
Neue Zürcher Zeitung
The special is a major highlight year after year, both visually and in terms of content. Do you want to be there with your brand when the watch and jewellery industry moves into the spotlight?
Watches & Jewellery special
Le Temps
Of course, the topic of «Watches and Jewellery» is also on the agenda in French-speaking Switzerland. Are you active in this area and would like to see your brand in the special?
Special pages – Lundi Finance Luxury
Le Temps
On the last Monday of every month, special attention is paid to finance – with a unique focus on the topic of «Luxury». If this also corresponds to your brand, it could be a good fit.
Key topics
NZZ am Sonntag Magazin
Do you want one issue to be dedicated entirely to a topic that is relevant to you? Then you’re sure to find what you’re looking for in our key topics such as «garden», «living» and «luxury».
Bellevue environment
NZZ am Sonntag Magazin
The last third of the magazine is all about lifestyle and knows how to inspire with its versatility and creativity. Your message reaches the right target group.
Key topics
Z
If lifestyle and trends are important to you, you should definitely take a look at our key topics. By the way, «Z» is available in 4- and 5-star hotels!
Key topics
T
As is typical for a lifestyle magazine, there is definitely plenty on offer here: there are a variety of suitable topics such as «fashion», «watches» or «luxury and gifts» for a first-class readership.
Debates
NZZ Live
In this format, NZZ editors discuss socially relevant topics with guests of all opinions and origins – just the thing for you if you want to give a topic an exclusive platform!
60 minutes
NZZ Live
The focus is on important topics and trends that concern the Swiss population in everyday life. A transfer of knowledge by experts takes centre stage.
Walks
NZZ Live
Do you want to bring your brand to life and gain access to exclusive encounters with like-minded people? In this format, NZZ editors take participants to inspiring places.
Fashion & Beauty or Design & Living environment
NZZ Bellevue
Are you looking for a lifestyle portal that inspires and reaches a target group that is keen to consume? Then your advertising message is in good hands here.
Special interest newsletter
NZZ
Newsletters that focus on a specific topic are highly valued by recipients. Which is your topic?
YOUR CONTACT
Andrew Schuster
International Sales Manager
+41 44 258 12 63
Let’s start your campaign together!
