Podcast sponsorship

NZZ Akzent

Reach around 500 000 downloads per month

Since June 2020, our podcast «NZZ Akzent» has been published daily from Monday to Friday. With our audio offering, we provide a contemporary and compact format for a young audience aged 20 to 40. The product has successfully established itself in the market and now reaches over 500 000 downloads per month.

We offer advertising customers partner integration in the form of weekly or monthly bookable slots for pre- and mid-roll within «NZZ Akzent». The gross sponsorship price is Fr. 9 600 per week or Fr. 30 900 per month (excl. 7.7% VAT).

Promotional opportunities: Pre-roll and mid-roll

• Pre-roll: Placement before the actual podcast, 15 to 20 words, wording: «This podcast is brought to you by…».
• Mid-roll: Placement after the first third, max. 350 characters incl. spaces and max. 20 seconds, wording: tbd with advertising partner.
• Everything from a single source: You choose a suitable voice from our pool of speakers for your advertising message – and we do the rest.

NZZ Megahertz

Reach around 50 000 downloads per month

Our podcast «NZZ Megahertz» has been published every Thursday since May 2023. With our audio offering we provide a modern and compact format for a young audience in the 20 to 40 year old age group, and are currently achieving around 50,000 downloads per month.

We offer advertisers the opportunity of joining us as a partner in our podcasts; this partnership would take the form of bookable monthly slots for pre-roll and mid-roll. The sponsorship price is Fr. 6 600 gross per month (excl. 7.7% VAT).

Promotional opportunities: Pre-roll and mid-roll

• Pre-roll: Placement before the actual podcast, 15 to 20 words, wording: «This podcast is brought to you by…».
• Mid-roll: placement after the first third, max. 350 characters incl. spaces and max. 20 seconds; wording: to be agreed with advertising partner.
• Everything from a single source: You choose the right voice for your advertising message from our pool of speakers – we do the rest.