252
Readers of the «Neue Zürcher Zeitung» often work at the top management level. The affinity is 252.
60%
of users of the service-orientated business portal kmutoday.ch work in an SME.
25%
is the proportion of managers in the «NZZ am Sonntag», which corresponds to 86 000 people.
220
The readership of «Le Temps» has a high monthly household income. For incomes over CHF 15 000.–, the affinity is a high 220.
Source: MACH Consumer 2023 / MACH BASIC 2023-2 and database KMU_today
Affinity = index for target group proximity. An index of 120 means that the proportion of the target group in the medium in question is 20% higher than in the population as a whole.
Inspiration
You will find the right sort of environments for your products and services here as well as placements to suit your needs. You have a wide range of options – from classic insertions to customised approaches. And all this in the familiar national premium universe. Let us inspire you!
KMU today special
Neue Zürcher Zeitung
We take a closer look at the local SME landscape, shed light on current trends and show how companies are responding to the existing challenges.
Employer branding
NZZ am Sonntag
Do you want to give an insight into your working environment or showcase your company as a competent employer? We offer you both options with our two content formats.
Recruitment ads section
Neue Zürcher Zeitung and NZZ am Sonntag
Is your company looking for new employees and would like to place a classic recruitment ad? With us, one advert covers the whole weekend.
PME Today special
Le Temps
Western Switzerland is also home to a large number of exciting SMEs, also known as PMEs in French. Accordingly, the supplement is published under the name «PME Today».
B2B environment
KMU_today
Are you primarily targeting Swiss companies with your advertising message? With KMU_today, we have created an online platform that provides news and information on business topics for Swiss SMEs.
Employer branding
NZZ Jobs
You also have the opportunity to present yourself as a competent employer or provide an insight into your working environment digitally on our job portal for specialists and managers.
Ecosystem
KMU_today
Position yourself as an expert or content partner in the environment for Swiss SMEs. Our NZZ Content Creation team will support you with the creation of content as required, or you can contribute your own texts.
Discussions
NZZ Live
This format provides insights into the lives of successful personalities or NZZ correspondents. Benefit from the positive reputation through the connection with the leading medium.
Walks
NZZ Live
Do you want to bring your brand to life and gain access to exclusive encounters with like-minded people? In this format, NZZ editors take participants to inspiring places.
Family Business Award
NZZ Connect
Swiss family businesses form the backbone of our economy and are close to our hearts. Every year, we award the prize for exemplary and sustainable companies. Do you want to position yourself with a sponsorship?
SEF Growth
NZZ Connect
The Swiss Economic Forum’s growth initiative honours SMEs and start-ups with a quality label. With a sponsorship, you can become part of this innovative and exciting initiative.
Success stories
Is your curiosity aroused? Would you like to find out more about successful implementations and their outcomes? Here you will find a compact overview of exemplary campaigns. Your brand could be the next success story!
Starting point
SwissShrimp wanted to take the next step in its development in February 2022, completing the start-up phase and moving into a grow-up phase, which was associated with an increase in the share capital. With credibility in mind they decided to adopt a sponsored content approach with NZZone to draw the attention of an affluent target group to the project.
Methods employed
- Whole page sponsored content in «NZZ am Sonntag»
- Sponsored content on kmutoday.ch and
- Story placement: 24 hours in top position on the website and in the appropriate section
- Advertisements in the KMU_today Newsletter sent to 261 000 recipients
- LinkedIn post on kmutoday.ch
- Publicity in the NZZ newsletter bundle to around 702 000 recipients
- Advertising via native ads on nzz.ch
Successes
> 3 800
article views
on kmutoday.ch
330 000
readers in the
«NZZ am Sonntag»
> 1 Mio.
total value in CHF
of shares subscribed to
Statement
«The sponsored content option was ideal for publicising our share capital increase. By outsourcing the entire concept (image, text and layout) to a journalist from NZZ Content Creation, the result was an article that was relevant, authentic and informative, all at the same time. Thanks to this publication, we were able to place shares with a total value of over one million Swiss francs with Swiss retail investors.»
Rafael Waber
CEO and Marketing Director, SwissShrimp AG
YOUR CONTACT
Andrew Schuster
International Sales Manager
+41 44 258 12 63
Let’s start your campaign together!
